1,000 episodes
B2B Growth Sweet Fish
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- Business
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4.9 • 394 Ratings
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Throwing in our 2 cents on what B2B marketers are talking about on the internet. Hosted by James Carbary & Benji Block, episodes released weekly.
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Is TikTok Eroding Long-form Video
We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos?
On this episode, Benji, Alli, and Brent discuss how long form and short form video can compliment each other and why they serve separate, very distinct purposes.
Link to Post:
https://www.linkedin.com/posts/aniketmishralive_shorts-youtube-youtubeshorts-activity-7104457852215341056-BIrs?utm_source=share&utm_medium=member_desktop
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Why aren't C-suite execs the best thought leaders for an organization?
We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.
On this episode, Benji, Brent, and Alli discuss a recent post from Ashley Faus and how often times in B2B we lack a clear definition of thought leadership.
Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7095777130587832322?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7095777130587832322%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
"Nobody is seeing my posts" and other downright lies
How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does that. We need to start assuming the best!
On this episode, Brent, Alli, and Benji talk about the persistence necessary to grow a media brand and the mindset shift needed in order to truly find success.
Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7090308510462169088/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
But how is the blog converting?
Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"
On this episode, Benji, Brent, and Alli discuss the ROI of a single piece of content and how often in business we get conversion metrics from content all wrong.
Link to Post:
https://www.linkedin.com/feed/update/urn:li:activity:7090717816135266304?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7090717816135266304%29
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
I'd rather lick sweat off a fat guys back...
Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?
On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response.
Link to the posts discussed:
https://www.linkedin.com/posts/phoenikhs_advertising-storytelling-copywriting-activity-7090631979267731456-1rxU?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/feed/update/urn:li:activity:7097644842536640512?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7097644842536640512%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/ -
Sh*t that doesn't matter anymore for content
On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from?
Link to Post:https://www.tiktok.com/t/ZT8NLwXct/
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Customer Reviews
This is the way.
If you're growing a B2B company, this podcast is how to have a deep and wide understanding of the ecosystem you're living in. I especially love the episodes on Content Marketing, something that B2B marketers need to improve. And when they do interviews, you know they've done their research (unlike many many podcasts that ask super basic questions). This is THE B2B podcast.
Thoughtful, Quality Content
Very much worth your time!
Terrible show from a terrible company
Save yourself the trouble of listening to these grifters and listen to a decent business podcast like Make it Happen Mondays or the MarTech Podcast. The only reason B2B Growth has ever made it onto the podcast charts is because they paid to manipulate them (and they paid for fake reviews). Sweet Fish has lost more than 50 clients this year, so it’s hardly worth sitting around and listening to their CEO think out loud on a bad show. The company’s “service” is terrible, their podcasts are bad, and they treat clients and employees like problems to be solved. This show and the company are dying a slow death. Stay away.
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