Generation Influence Episode 24: Celia Van Wickel of MARS Generation Influence
-
- Marketing
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Celia Van Wickel of MARS.
👉 Meet The Guest Host:
Celia is an insights and analytics veteran who has focused on leading teams in omnichannel and eCommerce insights and analytics in her time at industry-leading companies Walmart, Lowe’s, Mattel, Coca-Cola, and Mars. Celia has worked collaboratively with digital leaders and cross-functional partners to activate insights & analytics in her organizations.
In her current role at Mars, Celia leads a global team in digital commerce and omnichannel advanced analytics. Celia is guiding her team at Mars to think about the analytics vision and build best-in-class, strategic digital commerce data and analytics solutions.
Previously, Celia was Kantar Consulting’s digital commerce expert, a thought leader on trends such as rapid delivery, retail media, DTC, Digital Shelf, and Amazon. Celia was listed as one of RTIH’s Top 100 Retail Technology Influencers in 2022 and 2023 and featured in various industry publications such as Grocery Dive, Business Insider, and The Grocer.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
8:07 - What inspired you to pursue this analytical path in marketing?
14:10 - What are some insights from your transition into eCommerce?
19:48 - What was your experience like as mobile shopping became popularized?
22:45 - What was the kind of data you recommend go into the data lake?
29:40 - Tell us about your time at Kantar
33:50 - Tell us about your role at Mars
37:20 - What are some insights for working with foreign markets?
44:30 - What are your opinions on AI?
56:45 - What advice would you give out for professional success in your field?
🎉 Next Week's Guest: Noah Knoblauch
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Celia Van Wickel of MARS.
👉 Meet The Guest Host:
Celia is an insights and analytics veteran who has focused on leading teams in omnichannel and eCommerce insights and analytics in her time at industry-leading companies Walmart, Lowe’s, Mattel, Coca-Cola, and Mars. Celia has worked collaboratively with digital leaders and cross-functional partners to activate insights & analytics in her organizations.
In her current role at Mars, Celia leads a global team in digital commerce and omnichannel advanced analytics. Celia is guiding her team at Mars to think about the analytics vision and build best-in-class, strategic digital commerce data and analytics solutions.
Previously, Celia was Kantar Consulting’s digital commerce expert, a thought leader on trends such as rapid delivery, retail media, DTC, Digital Shelf, and Amazon. Celia was listed as one of RTIH’s Top 100 Retail Technology Influencers in 2022 and 2023 and featured in various industry publications such as Grocery Dive, Business Insider, and The Grocer.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
8:07 - What inspired you to pursue this analytical path in marketing?
14:10 - What are some insights from your transition into eCommerce?
19:48 - What was your experience like as mobile shopping became popularized?
22:45 - What was the kind of data you recommend go into the data lake?
29:40 - Tell us about your time at Kantar
33:50 - Tell us about your role at Mars
37:20 - What are some insights for working with foreign markets?
44:30 - What are your opinions on AI?
56:45 - What advice would you give out for professional success in your field?
🎉 Next Week's Guest: Noah Knoblauch
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...