Generation Influence gen.video

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Nycole Hampton, Senior Director of Content and Engagement Marketing at GoodRx.

👉 Meet The Guest Host:
As a seasoned marketer with nearly 20 years of experience, largely focused on integrated brand marketing, social media, influencer and content marketing, Nycole is a passionate storyteller specializing in evolving brand strategies and driving deeper brand affinity among customers. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.

👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

📖 Podcast Chapters:
00:44 | Philosophy on Great Influencer Campaigns
05:52 | Challenges of Influencer Marketing in Healthcare
09:08 | Utilizing Influencers at GoodRx
20:02 | Creating Authentic User Generated Content
24:15 | Benefits of Working at Agencies
26:35 | Building Hybrid Teams
31:54 | Boundaries of In-House and External
40:22 | Favorite Influencer

👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Greg Jenness, Gaming Campaign Manager at HP’s OMEN gaming brand.

👉 Meet The Guest Host:
Greg Jenness, Gaming Campaign Manager for HP’s OMEN gaming brand has been with the brand for 5 years. He has 17 years of experience in the gaming and entertainment genres. Greg got his start at a small video game company back in 2007 and then moved into NBC (G4 TV), Evolve Media Corp, Machinima, Pandora Music, and Warner Bros working within consumer marketing, integrated marketing, or brand marketing.

He currently resides in San Diego with his wife and two kids (Landon and Ellie). When he isn’t working he’s playing video games, reading comics, watching movies, TV, and spending quality time with his family.

👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

📖 Podcast Chapters:
0:56 | What are you working on?
2:14 | How should marketers think about eSports?
8:09 | How do you think about “builder” channels when you are marketing “pre-built” gaming machines?
13:47 | Tell us about a big marketing win for OMEN
17:10 | How is AI changing gaming?
22:00 | What kind of influencers work best in gaming campaigns?
30:40 | Lessons learned from time at Machinima
36:40 | Understanding the world of online collaborative / competitive gaming
44:15 | Pivotal moments in Greg's career that had a lasting impact
50:57 | Favorite video games
54:15 | Someone who has inspired you in your career

👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Wanda Vides for Andros Foods - Bonne Maman.

👉 Meet The Guest Host:
Wanda is a classically trained marketer with a focus on creating data-driven, insightful, actionable solutions for companies. Her dynamic career expands various markets (US, Brazil, Canada, China, Mexico and Russia) and crosses different marketing verticals (from traditional TV to eCommerce). She is a CPG subject matter expert in the US domestic retailer landscape and Hispanic/Latinx consumer.

Her brand career began at P&G where we led US Hispanic marketing for Oral Care. This is where her passion for data and consumer research backed strategies began. She later honed her financial acumen at RB. A lover of brands, Wanda has had the opportunity to work on, and deliver growth for, iconic household staples such as: Crest toothpaste, French’s mustard, Frank’s RedHot hot sauce, Woolite detergent, and LG vacuums.

Currently at Andros Foods she leads the Bonne Maman Preserves/Jelly portfolio in the US while expanding the brand’s Spreads presence with the launch of their delicious Hazelnut Chocolate.

Born in Colombia and raised in New Jersey, she earned her BS in Marketing from Rutgers University and later her MBA from University of Michigan’s Ross School of Business. Wanda now lives in Southern California with her husband, their 4-year-old son and black rescue dog aptly named “Tinta” (Spanish for ‘ink’).


👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.


📖 Podcast Chapters:
6:41 Intro
9:14 P&G as the Ultimate CPG Training Ground
14:43 Hispanic Marketing at P&G
24:41 Influencer Marketing to the Hispanic Market
35:44 Wanda’s perspective on Sustainability and Assimilation
40:35 Influencer Marketing at LG
45:24 Marketing at Bonne Maman
48:46 Who Inspired Wanda


👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Alex McCord of Flywheel.

👉 Meet The Guest Host:
Alex McCord is President of Enterprise at Flywheel. He is a veteran of the Digital Commerce industry and has been helping brands win online for over 13 years. Alex has led operational excellence across Sales, Marketing, Client Services and Operations functions, helping scale the Flywheel business from 10 employees to over 2,300 in 7 years. Alex has extensive knowledge on how to grow sales and share within Digital Commerce, and loves to "nerd out" with those that have interest in the space.

👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

📖 Podcast Chapters:
4:53 How did you come to be at Flywheel?
7:22 How did you maintain balance while running a global business and marathons?
13:52 What is Flywheel’s Mission?
20:11 What Flywheel Does Differently in Retail Media?
22:42 Flywheel and Closed Loop Media
26:54 How to Leverage the Amazon Marketing Cloud
30:08 Omnicom Acquisition Announcement
31:49 What Ascential did right with Flywheel


👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Noah Knoblauch of Suave Brands Company.

👉 Meet The Guest Host:
Born in the US, and raised in France, Noah Knoblauch started his career in CPG as an intern with P&G back in Europe. After rising through the ranks of the P&G US sales organization, through the Grocery, Amazon & Drug channel, he decided to pivot his career toward a more entrepreneurial route. His two years of start-up coupled with his big CPG corporation experience caught the attention of private investors who recently bought Suave from Unilever to operate it as a versatile stand-alone business. He was recently appointed Head of eCommerce for Suave Brands Company.

👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

📖 Podcast Chapters:
7:06 - Tell us about YellowWood’s impact on Suave
11:45 - How do you think about value brand positioning within Suave’s eCommerce strategy?
21:00 - What was the thinking behind Suave’s fun-focused marketing strategies?
23:00 - How are you thinking about using influencers in Suave’s marketing strategy?
28:38 - What lessons did you take away from your role at P&G?
43:17 - Tell us about your recent career journey leading up to your role at Suave.
53:40 - If you were giving advice to a college student on how to get primed for business, what would it be?

👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Celia Van Wickel of MARS.

👉 Meet The Guest Host:
Celia is an insights and analytics veteran who has focused on leading teams in omnichannel and eCommerce insights and analytics in her time at industry-leading companies Walmart, Lowe’s, Mattel, Coca-Cola, and Mars. Celia has worked collaboratively with digital leaders and cross-functional partners to activate insights & analytics in her organizations.

In her current role at Mars, Celia leads a global team in digital commerce and omnichannel advanced analytics. Celia is guiding her team at Mars to think about the analytics vision and build best-in-class, strategic digital commerce data and analytics solutions.

Previously, Celia was Kantar Consulting’s digital commerce expert, a thought leader on trends such as rapid delivery, retail media, DTC, Digital Shelf, and Amazon. Celia was listed as one of RTIH’s Top 100 Retail Technology Influencers in 2022 and 2023 and featured in various industry publications such as Grocery Dive, Business Insider, and The Grocer.

👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.

📖 Podcast Chapters:
8:07 - What inspired you to pursue this analytical path in marketing?
14:10 - What are some insights from your transition into eCommerce?
19:48 - What was your experience like as mobile shopping became popularized?
22:45 - What was the kind of data you recommend go into the data lake?
29:40 - Tell us about your time at Kantar
33:50 - Tell us about your role at Mars
37:20 - What are some insights for working with foreign markets?
44:30 - What are your opinions on AI?
56:45 - What advice would you give out for professional success in your field?

🎉 Next Week's Guest: Noah Knoblauch

👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...