Generation Influence Episode 29: Nycole Hampton of GoodRx Generation Influence
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- Marketing
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Nycole Hampton, Senior Director of Content and Engagement Marketing at GoodRx.
👉 Meet The Guest Host:
As a seasoned marketer with nearly 20 years of experience, largely focused on integrated brand marketing, social media, influencer and content marketing, Nycole is a passionate storyteller specializing in evolving brand strategies and driving deeper brand affinity among customers. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
00:44 | Philosophy on Great Influencer Campaigns
05:52 | Challenges of Influencer Marketing in Healthcare
09:08 | Utilizing Influencers at GoodRx
20:02 | Creating Authentic User Generated Content
24:15 | Benefits of Working at Agencies
26:35 | Building Hybrid Teams
31:54 | Boundaries of In-House and External
40:22 | Favorite Influencer
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Nycole Hampton, Senior Director of Content and Engagement Marketing at GoodRx.
👉 Meet The Guest Host:
As a seasoned marketer with nearly 20 years of experience, largely focused on integrated brand marketing, social media, influencer and content marketing, Nycole is a passionate storyteller specializing in evolving brand strategies and driving deeper brand affinity among customers. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
00:44 | Philosophy on Great Influencer Campaigns
05:52 | Challenges of Influencer Marketing in Healthcare
09:08 | Utilizing Influencers at GoodRx
20:02 | Creating Authentic User Generated Content
24:15 | Benefits of Working at Agencies
26:35 | Building Hybrid Teams
31:54 | Boundaries of In-House and External
40:22 | Favorite Influencer
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915