Generation Influence

gen.video
  • 5.0(2개의 평가)
  • 마케팅

'Generation Influence' is a podcast series where gen.video's Co-Founder, Bill Hildebolt, interviews leaders from the worlds of social media and eCommerce.  In these interviews, we learn how the brightest minds across a myriad of industries are 'Influencing the Influencers' via sponsorships and the commercial relationships that make the industry go 'round.'

  1. The Rise of the Fractional CMO with Covet Branding's Tuan Tu

    2024. 07. 18.

    The Rise of the Fractional CMO with Covet Branding's Tuan Tu

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Tuan Tu, Founder & Fractional CMO at Covet Branding. 👉 Meet The Guest Host: Tuan is a seasoned marketer with over 22 years crafting successful strategies for highly coveted beauty and wellness brands of all sizes, from startups to iconic brands at Procter & Gamble, Revlon, Coty, and Paula's Choice. As the Founder and Fractional CMO at Covet Branding, Tuan is provides strategic brand planning, marketing strategy, advertising, and execution for brands that capture the hearts and minds of customers through proven strategies and frameworks, helping transform their business results in the short and long-term. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 👉 Learn More: https://www.gen.video 👉 Be Sure to Subscribe to Generation Influence on: 🎙️ Apple Podcast: https://apple.co/3Sgzu6C 🎙️Spotify: https://spoti.fi/46iF1zd 🎙️YouTube: https://bit.ly/3Y7VlAI

    27분
  2. Generation Influence Episode 29: Nycole Hampton of GoodRx

    2024. 05. 06.

    Generation Influence Episode 29: Nycole Hampton of GoodRx

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Nycole Hampton, Senior Director of Content and Engagement Marketing at GoodRx. 👉 Meet The Guest Host: As a seasoned marketer with nearly 20 years of experience, largely focused on integrated brand marketing, social media, influencer and content marketing, Nycole is a passionate storyteller specializing in evolving brand strategies and driving deeper brand affinity among customers. Throughout her career, Nycole has worked with clients and strategic partners like ALDI, Air New Zealand, American Airlines, Auntie Anne's, Barefoot Wines, Chicago White Sox, Impossible Foods, Kimpton Hotels, Microsoft, Milk PEP, New Zealand All Blacks, NFL, Rite Aid, Samsung, So Delicious, and USA Rugby. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 00:44 | Philosophy on Great Influencer Campaigns 05:52 | Challenges of Influencer Marketing in Healthcare 09:08 | Utilizing Influencers at GoodRx 20:02 | Creating Authentic User Generated Content 24:15 | Benefits of Working at Agencies 26:35 | Building Hybrid Teams 31:54 | Boundaries of In-House and External 40:22 | Favorite Influencer 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast/generation-influence/id1670737915

    42분
  3. Generation Influence Episode 28: Greg Jenness of HP OMEN

    2024. 03. 28.

    Generation Influence Episode 28: Greg Jenness of HP OMEN

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Greg Jenness, Gaming Campaign Manager at HP’s OMEN gaming brand. 👉 Meet The Guest Host: Greg Jenness, Gaming Campaign Manager for HP’s OMEN gaming brand has been with the brand for 5 years. He has 17 years of experience in the gaming and entertainment genres. Greg got his start at a small video game company back in 2007 and then moved into NBC (G4 TV), Evolve Media Corp, Machinima, Pandora Music, and Warner Bros working within consumer marketing, integrated marketing, or brand marketing. He currently resides in San Diego with his wife and two kids (Landon and Ellie). When he isn’t working he’s playing video games, reading comics, watching movies, TV, and spending quality time with his family. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 0:56 | What are you working on? 2:14 | How should marketers think about eSports? 8:09 | How do you think about “builder” channels when you are marketing “pre-built” gaming machines? 13:47 | Tell us about a big marketing win for OMEN 17:10 | How is AI changing gaming? 22:00 | What kind of influencers work best in gaming campaigns? 30:40 | Lessons learned from time at Machinima 36:40 | Understanding the world of online collaborative / competitive gaming 44:15 | Pivotal moments in Greg's career that had a lasting impact 50:57 | Favorite video games 54:15 | Someone who has inspired you in your career 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    1시간 8분

  4. 2023. 11. 29.

    Generation Influence Episode 27: Wanda Vides of Andros Foods - Bonne Maman

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Wanda Vides for Andros Foods - Bonne Maman. 👉 Meet The Guest Host: Wanda is a classically trained marketer with a focus on creating data-driven, insightful, actionable solutions for companies. Her dynamic career expands various markets (US, Brazil, Canada, China, Mexico and Russia) and crosses different marketing verticals (from traditional TV to eCommerce). She is a CPG subject matter expert in the US domestic retailer landscape and Hispanic/Latinx consumer. Her brand career began at P&G where we led US Hispanic marketing for Oral Care. This is where her passion for data and consumer research backed strategies began. She later honed her financial acumen at RB. A lover of brands, Wanda has had the opportunity to work on, and deliver growth for, iconic household staples such as: Crest toothpaste, French’s mustard, Frank’s RedHot hot sauce, Woolite detergent, and LG vacuums. Currently at Andros Foods she leads the Bonne Maman Preserves/Jelly portfolio in the US while expanding the brand’s Spreads presence with the launch of their delicious Hazelnut Chocolate. Born in Colombia and raised in New Jersey, she earned her BS in Marketing from Rutgers University and later her MBA from University of Michigan’s Ross School of Business. Wanda now lives in Southern California with her husband, their 4-year-old son and black rescue dog aptly named “Tinta” (Spanish for ‘ink’). 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 6:41 Intro 9:14 P&G as the Ultimate CPG Training Ground 14:43 Hispanic Marketing at P&G 24:41 Influencer Marketing to the Hispanic Market 35:44 Wanda’s perspective on Sustainability and Assimilation 40:35 Influencer Marketing at LG 45:24 Marketing at Bonne Maman 48:46 Who Inspired Wanda 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    44분

  5. 2023. 11. 07.

    Generation Influence Episode 26: Alex McCord of Flywheel

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Alex McCord of Flywheel. 👉 Meet The Guest Host: Alex McCord is President of Enterprise at Flywheel. He is a veteran of the Digital Commerce industry and has been helping brands win online for over 13 years. Alex has led operational excellence across Sales, Marketing, Client Services and Operations functions, helping scale the Flywheel business from 10 employees to over 2,300 in 7 years. Alex has extensive knowledge on how to grow sales and share within Digital Commerce, and loves to "nerd out" with those that have interest in the space. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 4:53 How did you come to be at Flywheel? 7:22 How did you maintain balance while running a global business and marathons? 13:52 What is Flywheel’s Mission? 20:11 What Flywheel Does Differently in Retail Media? 22:42 Flywheel and Closed Loop Media 26:54 How to Leverage the Amazon Marketing Cloud 30:08 Omnicom Acquisition Announcement 31:49 What Ascential did right with Flywheel 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    36분

  6. 2023. 10. 24.

    Generation Influence Episode 25: Noah Knoblauch of Suave Brands Company

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Noah Knoblauch of Suave Brands Company. 👉 Meet The Guest Host: Born in the US, and raised in France, Noah Knoblauch started his career in CPG as an intern with P&G back in Europe. After rising through the ranks of the P&G US sales organization, through the Grocery, Amazon & Drug channel, he decided to pivot his career toward a more entrepreneurial route. His two years of start-up coupled with his big CPG corporation experience caught the attention of private investors who recently bought Suave from Unilever to operate it as a versatile stand-alone business. He was recently appointed Head of eCommerce for Suave Brands Company. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 7:06 - Tell us about YellowWood’s impact on Suave 11:45 - How do you think about value brand positioning within Suave’s eCommerce strategy? 21:00 - What was the thinking behind Suave’s fun-focused marketing strategies? 23:00 - How are you thinking about using influencers in Suave’s marketing strategy? 28:38 - What lessons did you take away from your role at P&G? 43:17 - Tell us about your recent career journey leading up to your role at Suave. 53:40 - If you were giving advice to a college student on how to get primed for business, what would it be? 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    55분

  7. 2023. 10. 06.

    Generation Influence Episode 24: Celia Van Wickel of MARS

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Celia Van Wickel of MARS. 👉 Meet The Guest Host: Celia is an insights and analytics veteran who has focused on leading teams in omnichannel and eCommerce insights and analytics in her time at industry-leading companies Walmart, Lowe’s, Mattel, Coca-Cola, and Mars. Celia has worked collaboratively with digital leaders and cross-functional partners to activate insights & analytics in her organizations. In her current role at Mars, Celia leads a global team in digital commerce and omnichannel advanced analytics. Celia is guiding her team at Mars to think about the analytics vision and build best-in-class, strategic digital commerce data and analytics solutions. Previously, Celia was Kantar Consulting’s digital commerce expert, a thought leader on trends such as rapid delivery, retail media, DTC, Digital Shelf, and Amazon. Celia was listed as one of RTIH’s Top 100 Retail Technology Influencers in 2022 and 2023 and featured in various industry publications such as Grocery Dive, Business Insider, and The Grocer. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 8:07 - What inspired you to pursue this analytical path in marketing? 14:10 - What are some insights from your transition into eCommerce? 19:48 - What was your experience like as mobile shopping became popularized? 22:45 - What was the kind of data you recommend go into the data lake? 29:40 - Tell us about your time at Kantar 33:50 - Tell us about your role at Mars 37:20 - What are some insights for working with foreign markets? 44:30 - What are your opinions on AI? 56:45 - What advice would you give out for professional success in your field? 🎉 Next Week's Guest: Noah Knoblauch 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    48분

  8. 2023. 09. 27.

    Generation Influence Episode 23: Melissa Burdick of Pacvue

    Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Melissa Burdock of Pace. 👉 Meet The Guest Host: Melissa Burdick is the co-founder and president of Pacvue, a commerce acceleration platform and leader in the retail media, commerce management, and measurement industry. She is an Inc. Top 100 Female Founder and a globally-recognized expert in designing omnichannel marketing strategies to help businesses succeed and scale. Prior to Pacvue, Burdick spent 10 years at Amazon, where she led development of the Amazon Ads business and played a key role in launching the e-commerce giant’s CPG/Health & Beauty retail business. 👉 About gen.video's Co-Founder, Bill Hildebolt: A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time. 📖 Podcast Chapters: 10:06 - Tell us about the changes that developed around Covid 13:10 - How do you think about attribution? 20:59 - What is incrementality? 25:13 - How do you think about the standards that you’re supposed to hit versus traditional media? 28:45 - What’s going to stop retail media from eating all other media types? 32:38 - Is the perception still that retail media is expensive? 36:18 - Outside of measurement and incrementality, what else are you focusing on? 38:01 - Are the enterprise and SMB customers working off of the same platform? 42:20 - Tell us about someone how has inspired you. 🎉 Next Week's Guest: Celia Van Wickel of Mars 👉 Learn More: https://www.gen.video 🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...

    39분
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'Generation Influence' is a podcast series where gen.video's Co-Founder, Bill Hildebolt, interviews leaders from the worlds of social media and eCommerce.  In these interviews, we learn how the brightest minds across a myriad of industries are 'Influencing the Influencers' via sponsorships and the commercial relationships that make the industry go 'round.'

정보

  • 제작진
    gen.video
  • 방송 연도
    2023년 - 2024년
  • 에피소드
    30
  • 웹사이트 보기
    Generation Influence