Generation Influence Episode 25: Noah Knoblauch of Suave Brands Company Generation Influence
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- Marketing
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Noah Knoblauch of Suave Brands Company.
👉 Meet The Guest Host:
Born in the US, and raised in France, Noah Knoblauch started his career in CPG as an intern with P&G back in Europe. After rising through the ranks of the P&G US sales organization, through the Grocery, Amazon & Drug channel, he decided to pivot his career toward a more entrepreneurial route. His two years of start-up coupled with his big CPG corporation experience caught the attention of private investors who recently bought Suave from Unilever to operate it as a versatile stand-alone business. He was recently appointed Head of eCommerce for Suave Brands Company.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
7:06 - Tell us about YellowWood’s impact on Suave
11:45 - How do you think about value brand positioning within Suave’s eCommerce strategy?
21:00 - What was the thinking behind Suave’s fun-focused marketing strategies?
23:00 - How are you thinking about using influencers in Suave’s marketing strategy?
28:38 - What lessons did you take away from your role at P&G?
43:17 - Tell us about your recent career journey leading up to your role at Suave.
53:40 - If you were giving advice to a college student on how to get primed for business, what would it be?
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...
Join us for this edition of Generation Influence, a podcast from gen.video focused on a behind the scenes look at the leaders driving influencer marketing and eCommerce. Join us today as we get the chance to chat with Noah Knoblauch of Suave Brands Company.
👉 Meet The Guest Host:
Born in the US, and raised in France, Noah Knoblauch started his career in CPG as an intern with P&G back in Europe. After rising through the ranks of the P&G US sales organization, through the Grocery, Amazon & Drug channel, he decided to pivot his career toward a more entrepreneurial route. His two years of start-up coupled with his big CPG corporation experience caught the attention of private investors who recently bought Suave from Unilever to operate it as a versatile stand-alone business. He was recently appointed Head of eCommerce for Suave Brands Company.
👉 About gen.video's Co-Founder, Bill Hildebolt:
A 20-year veteran of digital media, Bill is the Co-Founder of gen.video, with a passion for video, eCommerce and consumer empowerment. Prior to gen.video, Bill was a Principal venture capitalist at General Atlantic Partners, and a technology banker at Morgan Stanley. In his free time, he enjoys running and reading. Usually not at the same time.
📖 Podcast Chapters:
7:06 - Tell us about YellowWood’s impact on Suave
11:45 - How do you think about value brand positioning within Suave’s eCommerce strategy?
21:00 - What was the thinking behind Suave’s fun-focused marketing strategies?
23:00 - How are you thinking about using influencers in Suave’s marketing strategy?
28:38 - What lessons did you take away from your role at P&G?
43:17 - Tell us about your recent career journey leading up to your role at Suave.
53:40 - If you were giving advice to a college student on how to get primed for business, what would it be?
👉 Learn More: https://www.gen.video
🎙️ Be Sure to Subscribe to Generation Influence on Apple Podcast: https://podcasts.apple.com/us/podcast...