61 episodes

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

Geniuses Of Copywriting Brian Cassingena

    • Business
    • 4.8 • 6 Ratings

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

    Mike Pavlish

    Mike Pavlish

    Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish.

    Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products.

    His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends.

    Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online.

    To learn more about Mike go to https://www.mikepavlish.com

    • 48 min
    Todd Brown

    Todd Brown

    The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers.



    On this episode:

    - How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients

    - Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous

    - The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results



    Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your  current results, THIS is the episode to listen to over and over.



    Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com 



    Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting

    • 48 min
    Everte Farnell

    Everte Farnell

    On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years.

    This week we discuss:
    - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business
    - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful
    - Dan Kennedy stories galore!

    It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”.  He’s a legend of the game and spills his secrets in this episode.

    Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell

    • 36 min
    Chris Wright

    Chris Wright

    This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting!

    On this episode:
    - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony
    - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's something you've heard before.. but have you DONE it?)
    - Secrets of making copy work on cold traffic - do you have enough proof? Good enough story? Good enough order form? It all adds up...

    When I first saw the BioHarmony sales letter I thought the writer had to be Stefan Georgi, it was that good. If you haven't heard of Chris before... you will soon enough.

    Full episode & resources at https://GeniusesOfCopywriting.com/chris-wright

    • 35 min
    Dave Miz

    Dave Miz

    This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz.

    On this episode:


    Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern
    How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day
    The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails

    Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from.

    Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz

    • 44 min
    Nik Thakorlal

    Nik Thakorlal

    This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform.

    On this episode:


    How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends
    Wisdom and insights collected on what's working online now, after reviewing 3,000 funnels
    The secret to surveys and quizzes that allow you to do your market research on the fly so you can launch NOW and refine later

    At ToeCracker's event in Poland Nik was one of the most insightful and informative speakers there, with a depth of knowledge of marketing and copywriting that puts most so-called 'gurus' in the shade.

    And his powerful LeadsHook software customizes your funnel like regular quiz platforms... but in a far more powerful and unique way that can scale your marketing up to 10,000 leads a day or more.

    Full episode & resources at https://GeniusesOfCopywriting.com/NikThakorlal

    • 50 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

Andrew K 111 ,

Brian is brilliant

Love learning from this guy. The insights never seem to run out. Highly recommend this one.

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