Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison PR 360

In This Episode…We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.
 
Show Notes
·      [00:46] Are you a coffee or tea drinker?
·      [01:18] Can you explain your expertise?
·      [02:42] How has Golden Rule helped those in need?
·      [04:17] How does Golden Rule recruit their board members?
·      [08:20] Can you explain the fundraising and funder side of Golden Rule?
·      [10:18] How do PR pros effectively target the right business for fundraising?
·      [12:03] did you use software like Zoom or other apps to communicate?
·      [13:07] How does Golden Rule Charity issue grants to beneficiaries?
·      [14:13] How has Golden Rule changed?
·      [15:52] What is caused based marketing?
·      [16:43] Is caused based marketing different from traditional marketing?
·      [18:10] How is Golden Rule Charity leveraging cause based marketing?
·      [19:30] Is Golden Rule going to testing any new form of content like podcasting?
·      [21:19] Fun question: What is your Golden Rule?
·      [22:23] Final thoughts
People and Companies, We Mentioned in the Show·      Paula Robison was our guest today. Learn more about Golden Rule Charity.

Episode Length: 23:11Thanks so much for tuning in. Join us again next week for another episode!
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