39 episodes

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.
Learn about:
How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more!
See acast.com/privacy for privacy and opt-out information.

PR 360 Brett Deister, Global Results Communications

    • Marketing
    • 5.0 • 2 Ratings

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.
Learn about:
How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more!
See acast.com/privacy for privacy and opt-out information.

    Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

    Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

    In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.
    Show Notes
    [00:51] Are you a coffee or tea drinker?             [01:39] Can you give a brief explanation about Fintech?            [03:01] How has the messaging differed from B2B to B2C for Fintech?             [06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification?       [07:31] Has Fintech made the financial industry more democratized?[09:08] How are the legacy banks trying to keep up with the new Fintech startups?[12:03] How can startups differentiate themselves from a Quickbooks?[15:11] How do you figure out the pain points for customers to truly be disruptive?[18:05] For startups in Fintech is about experiencing the customers' journey?[18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?[23:10] What do you think about virtual banking assistance?[25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose? [26:50] Final Thoughts People and Companies, We Mentioned in the ShowKaren Sorenson was our guest today. Learn more about Global Results Communications.
    Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\

    Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us! 
    If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.
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    • 28 min
    The Year of the Pivot with Zendesk’s Paige Young

    The Year of the Pivot with Zendesk’s Paige Young

    In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.
    Show Notes
    ●      [00:46] Are you a coffee or tea drinker?                   
    ●      [01:22] Can you explain what Zendesk is all about?             
    ●      [02:32] What is your main differentiator when it comes to your competition?                   
    ●      [05:13] How has Zendesk made it easier for PR pros to communicate with customers?    
    ●      [07:05] Are you seeing instant gratification amplified in 2020?
    ●      [08:36] How are you pivoting away from customer service to customer excellence?
    ●      [11:01] How has worked with Adobe helped with Zendesk with SaaS?
    ●      [13:46] Can you explain to people what churn is all about?
    ●      [15:14] Do you have effective ways of keeping churn at a low rate?
    ●      [16:58] Would deliver an effective solution to a customer’s problem help as well?
    ●      [17:46] What do you think is the future of SaaS?
    ●      [19:24] Customer also wants multiplatform apps for a more connected environment?
    ●      [20:02] What are some takeaways you’ve learned from 2020?
    ●      [22:19] How will you apply what you’ve learned to 2021?
    ●      [23:55] If you could create one feature for Zendesk, what would it be?
    ●      [24:53] Final Thoughts
    People and Companies, We Mentioned in the Show●      Paige Young was our guest today. Learn more about Zendesk.

    Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode!
    Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ●      If you enjoyed this episode, leave us a review!
    Contact Us!●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
    Thanks for listening!

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    • 26 min
    Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters

    Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters

    In This Episode…
    We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.
    Show Notes
    ●      [00:33] Are you a coffee or tea drinker?                   
    ●      [01:00] Can you explain a little bit about Monday.com?                  
    ●      [02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?          
    ●      [03:59] What is the key differentiator that makes you number one?          
    ●      [06:15] Making Monday.com accessible to the non-tech-savvy customers
    ●      [06:51] What have been some of the surprising feedback you go this year?
    ●      [08:04] Has your product or feature launches accelerated in 2020?
    ●      [08:38] Did you and your comm team have to pivot from your original plan in 2020?
    ●      [09:48] Did you add more to education collateral?
    ●      [10:46] Have you seen templates on Monday.com become popular or are custom templates more popular?
    ●      [11:08] How has your plan changed from 2020 to 2021?
    ●      [12:01] How have your internal communications changed?
    ●      [13:01] Have you seen which one has worked better than others?
    ●      [14:04] Would you consider doing an internal podcast or live streaming?
    ●      [15:28] What is one thing PR pros should take away from 2020?
    ●      [16:30] Is transparency what PR pros should take into account for 2021?
    ●      [16:56] If you could create any new feature for Monday.com what would it be?
    ●      [17:50] Any final thoughts for our listeners?
    People and Companies, We Mentioned in the Show●      Leah Walters was our guest today. Learn more about monday.com.

    Episode Length: 18:35Thanks so much for tuning in. Join us again next week for another episode!
    Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ●      If you enjoyed this episode, leave us a review!
    Contact Us! ●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
    Thanks for listening!

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    • 18 min
    Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky

    Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky

    In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers.
    Show Notes
    ●      [00:45] Are you a coffee or tea drinker?
    ●      [00:58] Do you have any preferences? 
    ●      [01:57] Tell our listeners a little about Aspen and INK? 
    ●      [03:57] Does this use AI or machine learning and is it similar to Yoast?
    ●      [07:14] Could you use this in conjunction with Yoast SEO?
    ●      [08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?
    ●      [09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?
    ●      [10:44] What do you think PR pros are doing wrong in the SEO perspective?
    ●      [12:27] Do you think brands get it wrong because Google changes their SEO numerous times?
    ●      [13:52] Do you think the future of SEO is more content-focused?
    ●      [15:59] Could INK be used for the one-man content creation show?
    ●      [17:09] Do you think for SEO video will be a major factor?
    ●      [18:03] Do you think PR pros should be aware of smart speaker SEO?
    ●      [18:53] Do you see INK helping PR pros will smart speaker SEO in the future?
    ●      [20:11] Has SEO changed since the pandemic?
    ●      [21:38] Has other industries seen different irrelevancies when it comes to SEO?
    ●      [22:53] Since people are shopping online more, has there been a better understanding of the data?
    ●      [23:42] What was the most memorable or fun content that you wrote for INK?
    ●      [24:34] Final thoughts
    People and Companies, We Mentioned in the Show●      Michael Unmansky was our guest today. Learn more about INK.
    ●      Affect and Effect blog post

    Episode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode!
    Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ●      If you enjoyed this episode, leave us a review!
    Contact Us! ●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
    Thanks for listening!

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    • 25 min
    How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

    How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

    In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for.
    Show Notes
    ●      [01:00] Are you a coffee or tea drinker?
    ●      [01:10] Any favorite ones (coffee)?
    ●      [01:25] What are your most interesting stories in the cybersecurity industry?
    ●      [02:54] You mentioned “black hats,” are there different kinds of “hats?”
    ●      [03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?
    ●      [05:46] Are there ways PR pros can build that trust?
    ●      [07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?
    ●      [08:20] How can PR pros make a compelling story without being boring?
    ●      [09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?
    ●      [10:27] Is it different working with hackers as influencers than any other industry?
    ●      [11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?
    ●      [14:10] How can brands educate their customers better about how they are protecting their data?
    ●      [15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?
    ●      [16:58] How do PR pros educate their employees about cybersecurity?
    ●      [18:26] For PR teams what are some best practices to better protect social media accounts?
    ●      [19:41] Who is your favorite tech inventor/hacker?
    ●      [20:19] Final thoughts?
    People and Companies, We Mentioned in the Show●      Lauren Koszarek was our guest today. Learn more about Zadara.

    Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode!
    Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ●      If you enjoyed this episode, leave us a review!
    Contact Us! ●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 22 min
    Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

    Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

    In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.
    Show Notes
    ●      [00:39] Are you a coffee or tea drinker?
    ●      [01:13] How has big data changed PR and marketing?
    ●      [03:58] Has there been better data for PR and marketing pros to using?
    ●      [05:47] Big data has become more complex since 2019?
    ●      [07:18] Has the pandemic made PR pros better at understanding big data?
    ●      [10:56] Has machine learning or AI helped with deciphering big data?
    ●      [13:25] Should new and veteran PR pros learn skills to better understand big data?
    ●      [14:42] PR pros should have a vision and niche themselves to understand big data?
    ●      [15:26] Making a compelling story about the data will help get the message across to bosses?
    ●      [16:09] How can PR pros craft a story or message to get customers going to the physical location?
    ●      [18:24] Is it also using Google My Business as well?
    ●      [20:03] Could new shopping trends as curbside pickup integrate with big data?
    ●      [20:56] Where is big data going to lead PR and marketing in the future?
    ●      [22:39] Will big data play a bigger role in helping PR pros craft better messages?
    ●      [23:48] If you could create any tools for PR pros to understand big data better, how would you build it?
    People and Companies, We Mentioned in the Show●      Casey Bush was our guest today. Learn more about Global Results Communications.

    Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode!
    Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ●      If you enjoyed this episode, leave us a review!
    Contact Us! ●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 25 min

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Very informative and great for communications professionals to share their experiences.

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