92 episodes

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.
Learn about:
How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more!
See acast.com/privacy for privacy and opt-out information.

PR 360 Brett Deister, Global Results Communications

    • Business
    • 5.0 • 2 Ratings

Have you ever wondered what it takes to create a successful public relations campaign? Do you know what it takes to deal with a crisis? Do you find yourself looking online for the latest news on consumer technology? PR 360 will help give you the answers to these questions. Join us each week as we bring you the best public relations talent in the tech industry. PR 360 is here for the aspiring public relations student and those that have been in the industry.
Learn about:
How to handle a crisis like a pro!What it takes to create a memorable PR campaignWhat trends will we see in the PR industryWhat tech advancements will shape the PR industryAnd more!
See acast.com/privacy for privacy and opt-out information.

    How to Build Engaging Communities and Convert Trolls into Avid Fans with Kaiju Capital Management's Amy Vernon

    How to Build Engaging Communities and Convert Trolls into Avid Fans with Kaiju Capital Management's Amy Vernon

    In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.
     
     
    Show Notes
    ·      [00:56] Are you a coffee or tea drinker?
    ·      [01:05] Do you have any favorite coffee brands?
    ·      [02:11] Can you summarize your expertise?
    ·      [03:41] How do you create highly engaged communities?
    ·      [06:30] How do PR pros strategize to build a great internal community?
    ·      [10:53] Does it seem like PR pros have to diversify content more and more?
    ·      [14:18] How do you turn trolls into avid readers?
    ·      [19:07] Basically be a part of meme culture?
    ·      [23:57] Do you think the future of community building is in discord, slack, etc?
    ·      [27:40] PR pros should have their space and still be on other platforms?
    ·      [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?
    ·      [34:02] Final thoughts
    People and Companies, We Mentioned in the Show· Amy Vernon was our guest today

    Episode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode!
    Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    · If you enjoyed this episode, leave us a review!

    Contact Us! ●      If you want to get involved, leave us a comment!
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    • 35 min
    Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal

    Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal

    In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.
     
    Show Notes
    ·      [00:51] Are you a coffee or tea drinker? 
    ·      [01:17] Can you summarize your expertise?                     
    ·      [02:31] How can PR pros use podcasting to build awareness?
    ·      [05:01] Should every brand have a podcast or should some just be guest?
    ·      [06:07] Before starting a podcast, you should be a guest first?
    ·      [06:55] What are some important things to remember about podcasting?
    ·      [08:36] Is there a good way of convincing your boss it’s good to have a podcast?
    ·      [11:00] What do you see for brand and podcaster using traditional podcasts and clubhouse?
    ·      [12:32] Where should PR pros spend some of their budget on for gear?
    ·      [14:49] What does the future of podcasting look like?
    ·      [16:09] Fun question: What is one tool you wish someone would make for podcasters?
    ·      [19:59] Final Thoughts
    People and Companies, We Mentioned in the Show·      Prarthana Sibal was our guest today.

    Episode Length: 21:06Thanks so much for tuning in. Join us again next week for another episode!
    Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ·      If you enjoyed this episode, leave us a review!
    Contact Us!●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
     
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 21 min
    Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison

    Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison

    In This Episode…We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.
     
    Show Notes
    ·      [00:46] Are you a coffee or tea drinker?
    ·      [01:18] Can you explain your expertise?
    ·      [02:42] How has Golden Rule helped those in need?
    ·      [04:17] How does Golden Rule recruit their board members?
    ·      [08:20] Can you explain the fundraising and funder side of Golden Rule?
    ·      [10:18] How do PR pros effectively target the right business for fundraising?
    ·      [12:03] did you use software like Zoom or other apps to communicate?
    ·      [13:07] How does Golden Rule Charity issue grants to beneficiaries?
    ·      [14:13] How has Golden Rule changed?
    ·      [15:52] What is caused based marketing?
    ·      [16:43] Is caused based marketing different from traditional marketing?
    ·      [18:10] How is Golden Rule Charity leveraging cause based marketing?
    ·      [19:30] Is Golden Rule going to testing any new form of content like podcasting?
    ·      [21:19] Fun question: What is your Golden Rule?
    ·      [22:23] Final thoughts
    People and Companies, We Mentioned in the Show·      Paula Robison was our guest today. Learn more about Golden Rule Charity.

    Episode Length: 23:11Thanks so much for tuning in. Join us again next week for another episode!
    Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ·      If you enjoyed this episode, leave us a review!
    Contact Us!●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
     
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 23 min
    Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick Ward

    Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick Ward

    In This Episode…We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!
     
    Show Notes
    ·      [00:43] Are you a coffee or tea drinker?
    ·      [01:58 ] Can you give a brief overview of your expertise?
    ·      [02:56] How important is digital transformation for businesses?
    ·      [05:55] So digital transformation has a long term and short term cost and goals?
    ·      [07:40] Is a company's website the new sales person?
    ·      [10:23] So, should businesses still have a sales team and start cutting back?
    ·      [14:16] Should we rename influencer marketing to platform marketing?
    ·      [17:05] Marketers and PR pro seem to have FOMO when they are not all the platforms?
    ·      [19:27] How do PR pros keep up with all the platforms?
    ·      [23:43] How do you change your boss's mind when they want to be on everyone's platform?
    ·      [27:34] We have not done a good job of defining what marketing is?
    ·      [29:06] What are some tools PR pros should use for digital transformation?
    ·      [32:55] Should companies being thinking of their PR teams like a small media company?
    ·      [35:47] What content should PR pros be focusing on?
    ·      [38:04] Fun question: If you had a tool that easily digitally transitions a company, what would it be?
    ·      [39:05] Final thoughts
    People and Companies, We Mentioned in the Show·      Patrick Ward was our guest today. Learn more about Rootstrap.

    Episode Length: 41:38Thanks so much for tuning in. Join us again next week for another episode!
    Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ·      If you enjoyed this episode, leave us a review!
    Contact Us!●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
     
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 41 min
    Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin

    Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin

    In This Episode…We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.
     
     
    Show Notes
    ·      [00:42] Are you a coffee or tea drinker?
    ·      [02:11] Can you give an overview about your expertise?
    ·      [03:52] What are some pitfalls PR pros should avoid when doing investor relations?
    ·      [05:31] How do you communicate with all different investors?
    ·      [07:39] Should crisis plan pertaining to investor relations be part of that plan?
    ·      [10:23] How do you keep executives on message with your crisis plan?
    ·      [11:29] Has the pandemic changed the tactics and strategies for investor relations?
    ·      [12:57] with content, can PR pros create videos or any other content collateral?
    ·      [14:35] What does the future look like for investor relations?
    ·      [16:02] How important is it for PR pros to stay on top of important issues?
    ·      [16:58] How can PR pros message supply shortages to their investors and customers?
    ·      [20:15] How can PR pros message to their customers about inflation?
    ·      [21:57] Fun question: If you could hire your dream team for investor relations, who would you hire?
    ·      [23:14] Final thoughts
    People and Companies, We Mentioned in the Show·      Ira Gostin was our guest today. Learn more about G8 Strategies.

    Episode Length: 24:17Thanks so much for tuning in. Join us again next week for another episode!
    Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ·      If you enjoyed this episode, leave us a review!
    Contact Us! 
    ●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
     
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 24 min
    Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen

    Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen

    In This Episode…We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!
     
    Show Notes
    ·      [00:50] Are you a coffee or tea drinker?
    ·      [01:55] Can you give a brief overview of your expertise?
    ·      [02:49] What do brands not understand about podcasting?
    ·      [04:21] Brand do not understand that they can do internal podcasts only?
    ·      [05:49] How should brands approach podcasters and how should podcasters approach brands?
    ·      [07:17] How should podcasters and brands approach ads, should it be long term or short term?
    ·      [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?
    ·      [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?
    ·      [13:08] How should PR pros go about pitching their influencers to podcasters?
    ·      [14:52] Should PR pros increase their ad spend on podcasts?
    ·      [17:17] What tools should PR pros use to repurpose podcast content?
    ·      [18:47] Do you use any tools for transcriptions?
    ·      [19:38] What are some tips for PR pros who are wanting to start a podcast?
    ·      [24:31] Fun question: If you were to start a brand new podcast, what would it be?
    ·      [25:50] Final thoughts
    People and Companies, We Mentioned in the Show·      Brandy Whalen was our guest today. Learn more about Kitcaster.

    Episode Length: 27:00Thanks so much for tuning in. Join us again next week for another episode!
    Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
    ·      If you enjoyed this episode, leave us a review!
    Contact Us!●      If you want to get involved, leave us a comment!
    ●      Visit us and give us a ‘like’ on our Facebook page!
    ●      Follow us on Twitter.
     
    Thanks for listening!

    See acast.com/privacy for privacy and opt-out information.

    • 27 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

OC Vibes ,

Global results communications Informative

Very informative and great for communications professionals to share their experiences.

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