PR 360

Global Results Communications
  • ٥٫٠ (١٥)
  • تسويق
  • يتم التحديث أسبوعيًا
PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. قبل ٨ ساعات

    Leveraging Local Media and Putting the Audience First with Michelle Rupp

    Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets  8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn • Memorable Results Media on Instagram • Memorable Results Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    ٢٥ من الدقائق

  2. ٩ أبريل

    Innovative Publishing PR in the Digital Age with Kourtney Jason

    Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15     Audio books are becoming more popular 8:00    Audio book recommendations 9:00    Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn • Pacific and Court's website • Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.

    ٢٦ من الدقائق

  3. ٢ أبريل

    A Diversified Approach to Affiliate Marketing with Lindsay Ferraro Bennett

    Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways: - Why affiliate marketing is a growing sector for publishers - How Pace PR integrates PR with affiliate marketing effectively - The importance that thought leadership plays at Pace PR Episode Timeline: 2:00    How Lindsay's background in magazines helps with affiliate strategies 3:30    Strategies that are currently working in affiliate right now 5:45    How to get niche sites on your radar 7:45    Understanding your client's goals 9:15    Not all affiliate publishers are created equal 12:30 How does Pace choose influencers? 14:30 The benefit of using micro-influencers 16:00 Why is Pace so good at affiliate marketing? 19:30 Lindsay's thought leadership philosophy This episode’s guest: • Pace Public Relations • Pace PR on Instagram • Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    ٢٢ من الدقائق

  4. ٢٦ مارس

    Navigating AI from a Data Perspective with Amanda Lee

    Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.   Key Takeaways: - How AI is revolutionizing supply chain, agriculture, and life sciences - Why data infrastructure is crucial for the success of AI models - The current state of women in tech   Episode Timeline: 1:30  Amanda's dogs 3:15  How does Amanda keep up with all the changes in AI? 4:30  Recent developments in AI that have impressed Amanda 5:30  What's the hardest thing for marketers to explain to the public about AI? 7:15  Is there enough data infrastructure to support AI growth? 10:15 DDN's commitment to its customers 12:14 AI's impact on various industries 13:15 Autonomous cars 17:00 Online safety issues caused by AI 18:24 Challenges for women in technology   This episode’s guest: • Amanda Lee on LinkedIn • DDN's website   Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.

    ٢٣ من الدقائق

  5. ١٩ مارس

    The Power of PR in the Legal Industry with Susan Peters

    Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00     Susan's transition from litigator to PR Expert 4:00    The benefits of PR for Lawyers 5:30    How lawyers can raise their profiles through PR 7:15    The dos and don'ts of media appearances 10:40  The impact of AI on law and PR 14:30  Why Google doesn't like AI writing 16:40  The pain of radio disclaimers 17:45  How are lawyers using social media to raise their profiles? 20:20  Tod's favorite legal radio ad 21:20  Susan's Role in Law Firm Media Professionals 23:40  Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    ٢٨ من الدقائق

  6. ١٢ مارس

    Building Brands You Can Feel with Omer Maman of Healthee

    Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection. Key Takeaways: - How Healthee's AI platform simplifies healthcare navigation for employees - Why marketing is all about emotions - AI solutions for healthcare Episode Timeline: 1:30    An overview of Healthee 2:00     Navigating healthcare with AI Solutions 5:40    Personalization in health benefits 9:24    The Importance of transparency in healthcare costs 11:00 Insights from the Healthee's 2025 Benefits Report 13:20 Creating brands with an emotional spark 19:00  Cultural differences in branding between Israel and the USA 21:40 Omer's thought leadership philosophy This episode’s guest: • Omer Maman on LinkedIn • Healthee.com • Healthee on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    ٢٧ من الدقائق

  7. ٥ مارس

    Print Advertising, Made Simple with Beth Mach of Spacely

    Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting. Key Takeaways: - How Spacely simplifies the process of buying print ads - Why print advertising is still a significant player in marketing - How to break into voice over acting Episode Timeline: 1:30 Automation is great for relationships 2:45 How Spacely makes automation easy 3:45 What's the Spacely process like? 9:00 What are the best parts of a magazine to have your ad appear? 10:30 Why should brands choose print media over other types of advertising? 11:45 Magazines feel like a luxury item in 2025 13:00 Reading physical media is better for recall 14:00 The resurgence of out-of-home advertising 16:00 Spacely success stories 19:00 How did Beth break into voice acting? 22:10 How do people find voice actors? This episode’s guest: • Beth Mach on LinkedIn • Beth Mach's website • Spacely.Media Hosted on Acast. See acast.com/privacy for more information.

    ٢٥ من الدقائق

  8. ٢٦ فبراير

    'People Buy from People': Humanizing Brands with Eric Morley

    Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways: - The six pillars of BRANDPWR - Effective marketing strategies - Humanizing your brand Episode Timeline: 2:15 An overview of Blue C's work 4:00 The BRANDPWR framework 7:45 Identifying your target customer 9:00 Wahoo's Fish Taco's 2021 rebrand 11:15 Finding brand clarity 14:00 The importance of KPIs 15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand 21:30 Tod's work with California Deluxe Windows 23:50 Eric's thought leadership philosophy This episode’s guest: • Eric Morley on LinkedIn • BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.

    ٣٠ من الدقائق
مشاهدة الكل (٢٧١)

مقطع ترويجي

٥
من ٥
‫١٥ من التقييمات‬

حول

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

المعلومات

  • صناع العمل
    Global Results Communications
  • سنوات النشاط
    ٢٠٢٠ - ٢٠٢٥
  • الحلقات
    ٢٧١
  • التقييم
    ملائم
  • حقوق النشر
    © Global Results Communications 2024
  • موقع البرنامج على الويب
    PR 360

للاستماع إلى حلقات ذات محتوى فاضح، قم بتسجيل الدخول.

اطلع على آخر مستجدات هذا البرنامج

قم بتسجيل الدخول أو التسجيل لمتابعة البرامج وحفظ الحلقات والحصول على آخر التحديثات.
تحديد بلد أو منطقة

أفريقيا والشرق الأوسط، والهند

آسيا والمحيط الهادئ

أوروبا

أمريكا اللاتينية والكاريبي

الولايات المتحدة وكندا