Giraffes Don't Eat Steak Erica Mackay and Alex Bilney

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values. This episode takes a deep look into the world of marketing strategies and th...

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions. Join them...

Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots. From the challenges of posing for photos to the significance of a photographer's personality fit, Erica and Ale...

Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing CampaignsIn this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, and ...

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution.In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of aligning the prize, audience, and purpose of the contest, as well as the need for clear terms and conditions. Throughout their conversation, th...

Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective.Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing.They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, they explore the connections and stories behind using mascots, drawing inspiration from everyday experiences and product integrations. Join ...