59 min
Global Head of Insights at General Mills, Jeanine Bassett | Case Studies, Career Advice & Future of Insights Digging for Insights
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- Marketing
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including:
Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares a candid perspective, especially for why she was chosen as VPSponsorship vs. Mentorship: How others can advocate for your career progressionThe Future of Insights: What will research methods, org structure and skillsets look like?
There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at stephen@diggingforinsights.com to get your own copy.
See the full show notes at diggingforinsights.com/25
In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including:
Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares a candid perspective, especially for why she was chosen as VPSponsorship vs. Mentorship: How others can advocate for your career progressionThe Future of Insights: What will research methods, org structure and skillsets look like?
There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at stephen@diggingforinsights.com to get your own copy.
See the full show notes at diggingforinsights.com/25
59 min