Digging for Insights Stephen Griffiths

Doing consumer insights work on the client-side is no small feat. So often research is completed by a research department but then sits on a shelf. Unearthing ways to make research come alive, and be implemented into the business is a craft. 

To address that need, James Wycherley, CEO of the Insight Management Academy, shares his experiences gained from 16 years of corporate insights teams. As a former insights director from Barclays Bank, he shares personal experiences and the collective experiences from the Insight Management Academy, a leading organization focused on corporate insights training and best practices based out of London, UK. 

In this episode, James talks about common issues corporate insights face and how to address them: 


How to ensure research is stored and presented in context to build a knowledge baseHow to show ROI on research within an organizationThe value of commerciality--the craft of implementing research into business processes
You can get a FREE executive summary of the book by emailing stephen@diggingforinsights.com

In this episode, we hear from Jeanine Bassett, the global head of insights at General Mills. With 25 years of experience in market research, and 9 years leading the market research function at a Fortune 500 company, Jeanine shares case studies and career advice including: 


Case Study: HOw consumer insights turned around the billion-dollar Pillsbury brandCareer Story: Jeanine shares a candid perspective, especially for why she was chosen as VPSponsorship vs. Mentorship: How others can advocate for your career progressionThe Future of Insights: What will research methods, org structure and skillsets look like?
There is so much packed into this episode that I created a free one-page summary (PDF). Simply email me at stephen@diggingforinsights.com to get your own copy. 

See the full show notes at diggingforinsights.com/25

As marketing insights professionals, we often study consumer behavior. In this episode, we talk about how to design products and services that can nudge and shape customer behavior over time.  In her new book, Amy Bucher (VP of Behavioral Design at Lirio) shares findings from her new book for how to design products (especially digital experiences like mobile apps) that can influence customer behavior. 

Book Discount

Amy has generously offered a 20% discount on her book to listeners of this podcast. The discount is good until Aug 21, 2021.

Go to the link below and enter "diggingforinsights0621"
https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

In this episode we cover:

1. Focus on motivation
2. Identify ability blockers using the COM-B model
3. Use the 9 categories of interventions
4. Enable long term engagement through regular feedback
5. Leverage a social component to keep habits sticky

Show Notes

You can access show notes for this episode by visiting our website at diggingforinsights.com

https://diggingforinsights.com/24-amy-bucher-5-behavioral-design-tips/

In this episode we talk with the head of marketing research at LinkedIn, Rogier Verhulst.  Rogier shares his personal career journey and talks about his new book (with a generous 29% discount specifically for listeners of Digging for Insights).


Career advice, including Rogier's story of taking a pay cut to pursue a different career pathRecruiting Tips, including what he looks for when hiring new people, something he calls the "Three C's"Introduction to his book, The Business of Marketing Research. 
To see show notes and get the 29% discount for Rogier's new book, visit

https://diggingforinsights.com/23

How can we keep our research skills sharp throughout our careers? In this episode, we hear from Kathryn Korostoff, president of Research Rockstar, the leading independent provider of market research training.  

This episode will cover
Pros and cons of using part-time online learning (like Research Rockstar) courses vs. taking full-time graduate degree in research.How qual research has changed during the pandemicWhy sometimes text only online focus groups are better than using videoHow to best presenting research findings to business teamsThis episode is part of a two-part series on market research eLearning. Later in February, Kathryn will release her video podcast where Stephen shares his personal experiences of getting new skills while working full time, specifically with learning options such as LinkedIn Learning, Coursera and Data Camp.

Insights professionals have learned a lot in the past year, especially with the impact of COVID.  In this episode, I summarize observations from conversations with client-side researchers about current research trends that will continue well beyond the pandemic. 

Five Research Trends for 2021

1. Growth of Virtual Research (impact on qual, packaging and ideation work)
2. More DIY and fast turn research solutions (going from 2 week to 2 day timelines)
3. Fewer one-off projects, more ongoing systems (better integration of foundational research)
4. Location still matters - and other employment trends
5. Changing the WAY we work (more experimentation and agile)

This episode is part of a six-part series with other market research podcasts, the first coordinated effort from the MRX Podcast Network. To learn more about the network and other podcast episodes, visit diggingforinsights.com/21