Going Beyond the Blog in Content Marketing feat. Josh Palmer Content That Grows

In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 
Takeaways

Shifting from paid to organic traffic can lead to more sustainable and efficient growth
Building on an SEO foundation is crucial for content marketing success
Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
Understanding the customer and product is key to developing targeted and impactful content
Marketers should strive to have a business mindset and understand the broader context of their organization.

 
Chapters
00:36 Overview of OnBoard and Growth
04:11 Benefits of Organic Growth
08:03 Expanding Beyond SEO
10:50 Progression of Content Marketing
13:34 Content as Fuel
15:38 Internal Marketing and Content Promotion
26:12 Adapting Plans and Building Momentum
34:26 Importance of Business Context for Marketers