20 episodes

Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.

Content That Grows Ten Speed

    • Business
    • 5.0 • 3 Ratings

Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.

    Multiple Media Types: Giving Your Audience What They Want

    Multiple Media Types: Giving Your Audience What They Want

    Nate and Kevin are back for the final episode of season 2 on the Content That Grows podcast.
    This episode covers various topics about using multiple media types as part of your content marketing strategy (from videos and podcasts to blogs). If you've been thinking about experimenting with more multimedia options, check out some of the highlights below and tune in.
    Key moments in the conversation:

    1:21 - Why Use Multiple Media Types in Your Content Marketing Efforts?
    6:04 - How to Determine Which Media Types/Formats to Create?
    11:08 - How to Organize Multiple Media Formats on Your Website
    14:53 - Use an SEO Mindset to Prevent Internal Competition Across Different Multi-Media Types 
    22:17 - How to Understand the Business Impacts of Different Content Media Types

    • 30 min
    Content Repurposing to Distribute Your Best Content Forever

    Content Repurposing to Distribute Your Best Content Forever

    Nate and Derek return to the Content That Grows podcast with an episode all about the art of repurposing and distributing content.In this episode, they explore the myriad of ways content repurposing benefits a team's marketing efforts, ways to think about breaking down blogs & videos, and metrics to evaluate/shape your distribution campaigns.Key moments in the conversation:

    1:15 - Why Is Content Repurposing So Valuable? 
    5:08 - How to Think About Choosing Your Distribution Channels
    9:37 - Scalable Processes to Break Down Content Into Social Posts
    13:00 - How Many Social Posts Can You Create From a Single Blog Post?
    15:11 - Content Repurposing Is Not ONLY About Your Old Content
    21:38 - Approaching Metrics Around Your Content Distribution
    26:25 - Pitfalls Content Teams Make Around Distribution Efforts

    • 30 min
    Why Serious Content Programs Consistently Publish and Update Their Content

    Why Serious Content Programs Consistently Publish and Update Their Content

    Nate and Kevin are back on the Content That Grows podcast to discuss the role that consistently publishing and updating content plays in improving your overall marketing performance.They traverse a range of topics from the psychological quality trap that teams fall into as an excuse to avoid consistency to the understanding of why some content needs to be updated more frequently than others.Additional key moments in the conversation you won't want to miss:

    1:27 - What’s the Value of Having a Consistent Publishing Cadence?
    6:53 - What’s Required for a Team to Consistently Publish Content?
    12:07 - Why Some Companies Shy Away From Consistently Publishing
    17:34 - Why Take Advantage of Updating Your Existing Content?
    23:07 - Regularly Updating High-Value Content on Competitive SERPs
    30:52 - Ways to Tactically/Strategically Approach Content Updates

    • 34 min
    Blogs and Conversions: Setting Yourself up for Success

    Blogs and Conversions: Setting Yourself up for Success

    Kevin, Nate, and Derek discuss the popular topic of blog posts and conversions.
    They cover everything from successful conversion types and setting up an initial blog layout that works to identifying conversion opportunities on already existing content. 
    Enjoy, share, and subscribe!
    Key moments in the conversation:

    1:38 - The Types of Conversions That Tend To Work Best For Blog Content
    6:10 - What Makes Downloadable Templates or Tools an Effective Conversion Tactic?
    9:07 - An Initial Blog Layout That Ensures You’re Ready To Capture and Convert Your Audience
    15:24 - Managing CRO and Content Publishing as You Scale Is an Evolving Process
    17:00 - How to Approach Creating More Effective CTAs In Your Content
    21:54 - Diagnosing and Approaching Content With High Traffic but Low Conversions

    • 29 min
    Leveling up Your SaaS Content From Good to Great

    Leveling up Your SaaS Content From Good to Great

    Nate and Raven Haynes (Content Production Manager at Ten Speed) step into episode 4 of the Content That Grows podcast to discuss the differences between good content and great content.
    In this episode, they talk about needed details to boost the overall quality of content, such as using first-party data and SMEs. They also cover the importance of an effective workflow that allows marketing teams to repeatedly create higher quality content.
    Key moments in the conversation:

    1:22 - The Differentiators Between “Okay” Content and “Great” Content
    4:22 - Creating Content With a Unique Angle That Ranks
    8:44 - Where to Start if You’re Looking To Improve Your Existing Content
    14:23 - What An Effective Content Workflow Looks Like
    18:01 - The Best Content Comes From Detailed Content Briefs
    23:48 - The Essential Components to Include in an SEO Content Brief
    28:01 - SaaS Companies Using High-Quality Content That Fits Well With Their Product

    • 31 min
    Topic Clustering for Better UX and Improved Rankings

    Topic Clustering for Better UX and Improved Rankings

    Nate, Kevin, and Derek are transitioning the conversation from the last episode (selecting content topics) to clustering your topics in a way that best serves the users while improving the organic rankings.
    The discussion centers around the many benefits SaaS brands and their users experience when using what has been popularized as pillar and cluster models or wheel and spoke models. In addition, you'll hear ways you too can think about organizing your website in this way and some examples of SaaS companies who are using this strategy well.
    Key moments in the conversation:

    3:10 - How Topic Clusters Heighten the Overall User Experience
    9:10 - Why Topic Clusters Generate Better SEO Results (Rankings)
    15:16 - Examples of Topic Clusters You Can See In The Wild
    24:46 - How to Start Building Out A Topic Cluster
    32:46 - Determining the Number of Pillars and Clusters To Build Out

    • 49 min

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