Content That Grows Ten Speed

In this episode, Nate Turner and Kevin King discuss the 11 most common site migration issues when moving to a new CMS.
They cover topics such as internal redirect chains, no index tags left on, staging site getting indexed, canonical URL issues, URL structure changes leading to 404s, page speed and site performance declines, metadata loss, image issues, header tags and content formatting, site maps not updated, and JavaScript and tracking codes.

In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 
Takeaways

Shifting from paid to organic traffic can lead to more sustainable and efficient growth
Building on an SEO foundation is crucial for content marketing success
Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
Understanding the customer and product is key to developing targeted and impactful content
Marketers should strive to have a business mindset and understand the broader context of their organization.

 
Chapters
00:36 Overview of OnBoard and Growth
04:11 Benefits of Organic Growth
08:03 Expanding Beyond SEO
10:50 Progression of Content Marketing
13:34 Content as Fuel
15:38 Internal Marketing and Content Promotion
26:12 Adapting Plans and Building Momentum
34:26 Importance of Business Context for Marketers
 

In this episode, Nate Turner and Ryan Sargent discuss the importance of content briefs in creating quality content. They explain that content briefs provide guidance and information to writers, ensuring that they understand what is expected from the content.
 
The conversation highlights the components of a good brief, including the purpose of the content, style guide preferences, and subject matter expertise. They also discuss the pitfalls of relying solely on AI-generated briefs and emphasize the value of detailed briefs for success. 
 
Takeaways:

Content briefs are essential for providing guidance and information to writers, ensuring the creation of quality content.
A good content brief includes the purpose of the content, style guide preferences, and subject matter expertise.
AI-generated briefs may lack originality and fail to differentiate content.
Detailed briefs with specific instructions lead to successful content creation.
Content briefs are valuable for both external contractors and internal writing teams.

Chapters:00:46 What is a Content Brief?01:16 Importance of Content Briefs02:22 Components of a Good Brief04:21 Style Guide in Briefs05:22 Subject Matter Expertise in Briefs08:14 Additional Elements in Briefs11:26 The Pitfalls of AI-generated Briefs15:09 Detailed Briefs for Success16:55 Briefs for Internal Writing Teams18:17 The Importance of Introductions in Briefs

In this episode, Nate & Kevin talk about several ways that B2B content teams drift from being aligned with business impact, why it matters, and what marketing leaders can do to resolve these issues.
Key moments in the conversation:
2:40 - Workflows bottlenecked with too many people involved8:05 - Investment cases being made but not shared
10:55 - B2B content marketing is expected to drive growth
15:45 - Mindset needed to drive growth
22:07 - Creating content on topics your competitors already cover
28:00 - Leverage reporting to drive alignment across the company

On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.
In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.
Key moments in the conversation:
5:50 - What's causing people to adapt their content playbooks
9:00 - Talking trend predictions
11:00 - Pushing companies to go beyond the basic interview podcast
13:20 - Approaching podcast experimentation
25:45 - Stop letting AI create your ToFu content

Welcome back to this week's episode of the Content That Grows. Nate was joined in the studio by Ramli John of Appcues to discuss using an audience-first approach to your marketing strategy.
In this episode, the two of them go over why audience-first approaches and evangelists can help your company grow effectively, who is doing this well right now, and what your company needs to think about to execute its own version.
Key moments in the conversation:

1:10 - What audience-first means and its advantages
6:30 - The skillset needed to thrive as a company evangelist
11:00 - What companies is this strategy working for?
18:55 - Risks of building around an employee evangelist
23:05 - Your creators need dedicated creation time