53 episodes

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

Good Business Illana Burk: Business and Leadership Coach

    • Business
    • 5.0 • 15 Ratings

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

    Let's talk about ethical marketing | GB52

    Let's talk about ethical marketing | GB52

    What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing?

    Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do.  

    Today I am talking about being afraid of saying the wrong thing and whether or not that's a bad thing, how to stay connected to your customers, and how you can aspire to not hurt others while still saying what you want to say.

    Stop being afraid of the wrong thing.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 22 min
    Offer Design Part 5: Does your offer make the world better? | GB51

    Offer Design Part 5: Does your offer make the world better? | GB51

    Does your work make the world a better place? When you think about creating an offer,  do you think about the impact of what you're doing? And how do you think about it?

    In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business and what place the triple bottom line has in your offer design.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 8 min
    What I do and why I do it | GB50

    What I do and why I do it | GB50

    This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey.

    In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more.

    Join me. And thanks for listening. I am truly grateful that you're here.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 18 min
    Offer Design Part 4: What does done look like? | GB49

    Offer Design Part 4: What does done look like? | GB49

    This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?  
    And are you even designing one with an ending?  
    First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started? And is that going to be different for every client? Or do you want an open-ended loop? Are you more interested in having an open-ended client relationship?  
    We're going to look at two different things. The first is, what does your offer look like and what suits you and your work best? An open-ended or close ended client relationship? And then second, assuming you're looking at a close-ended one, how do you know when you're there? How do you know what finished looks like? And how do you know when to walk away in service of both you and your client?  

    Listen now. Subscribe. And stay tuned for the next episode on offer design coming soon.


    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 11 min
    Offer Design Part 3: Delivery on your terms | GB48

    Offer Design Part 3: Delivery on your terms | GB48

    In part 3 of the Offer Design Series, we talk about delivery.
    How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doing good work. I had to change the way I delivered in order to keep my promises to clients.


    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 10 min
    Offer Design Part 2: Good scheduling is good leading | GB47

    Offer Design Part 2: Good scheduling is good leading | GB47

    Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1.
    Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
    For more information visit YourLifesWorkshop.Com.

    • 11 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

conseler ,

Learned so much from this podcast

Gotten such valuable advice from people I could never afford. Love this content, and the HIST is such a great listen!

Amy McGeachy ,

Honest, Candid, Thought Provoking all packaged for bite sized consumption

Illana exudes a ’tell it like it is’ confidence along with her wise business perspective leaving me wanting to listen to more episodes of her bite sized podcast.

Jen Vertanen ,

Refreshingly candid and thought-provoking advice

Let's be honest - there's no shortage of (really bad) business advice out there and with Good Business, Illana cuts through the fluff and tells it like it is. I find myself re-listening to certain episodes because there are so many good nuggets in each one. This is for anyone either starting OR has been in business for a while and things are jamming quite like you'd want them to.

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