Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere Marketing O'Clock - Digital Marketing News
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On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
1 hr 16 min