Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

  1. Love at First Order. A New Discount Type Arrives in Merchant Center.

    5 DAYS AGO

    Love at First Order. A New Discount Type Arrives in Merchant Center.

    Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361 This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News There is a new first order discount in merchant center - 2:37 Instagram is testing trial reels - 4:56 There are now videos that are added to assets - 7:01 🛠️ Cool Tool - 9:42 🔥 Take of the Week - 10:24 ⚡ Lightning Round ⚡ Paid - 13:24 Organic - 20:19 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:21 🔎 ICYMI - 46:40 🧠 Must Read Marketing Article of the Week - 47:50

    50 min
  2. Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future

    DEC 6

    Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future

    New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ6IWRjX-9KvrM65Fo9r3cB-cc38SE8KxeUEs1FTdLn7cixHS4caAi5vEALw_wcB This week on Marketing O’Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we’re still really mad about Page Annotations. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News How people use Google - 5:17 🛠️ Cool Tool - 15:52 🔥 Take of the Week - 16:51 ⚡ Lightning Round ⚡ Paid - 18:36 Organic - 26:37 Social - 47:24 ⚙️ Working hard, or Hardly Working - 49:39 🔎 ICYMI - 51:58 🧠 Must Read Marketing Article of the Week - 54:36 🎉 Shootin' The Heck - 57:38

    1h 8m
  3. JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications

    NOV 29

    JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications

    Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find their perfect match with audiences. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The DOJ plans to push for Chrome sale - 1:00 Google has launched customer match for GA4 - 7:32 This might be the worst thing Greg Finn has seen Google do… to publishers - 8:30 🛠️ Cool Tool - 14:03 🔥 Take of the Week - 14:40 ⚡ Lightning Round ⚡ Paid - 16:48 Organic - 26:18 Social - 33:47 ⚙️ Working hard, or Hardly Working - 39:18 🔎 ICYMI - 41:52 🧠 Must Read Marketing Article of the Week - 42:08 🎉 Shootin' The Heck - 44:30

    50 min
  4. A New POV. Views is Now The Primary Metric for Meta Creators

    NOV 22

    A New POV. Views is Now The Primary Metric for Meta Creators

    This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Meta views will now be the primary metric on Facebook for reels, videos, posts and stories - 3:55 Ads in AI overviews in the wild - 5:28 Google has updated its site reputation abuse policy - 8:06 🛠️ Cool Tool - 11:15 🔥 Take of the Week - 12:43 ⚡ Lightning Round ⚡ Paid - 13:41 Organic - 24:04 Social - 27:23 ⚙️ Working hard, or Hardly Working - 30:56 🔎 ICYMI - 33:29 🧠 Must Read Marketing Article of the Week - 34:37

    37 min
  5. The Missing Link? Google Tests Linked Callout Assets Under Headlines

    NOV 15

    The Missing Link? Google Tests Linked Callout Assets Under Headlines

    Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ad manager is launching new sell side audience curation capabilities -2:58 Google is testing subheadline links under search and title links - 7:25 November 2024 core update is rolling out - 7:57 🛠️ Cool Tool - 11:25 🔥 Take of the Week - 12:23 ⚡ Lightning Round ⚡ Paid - 14:31 Organic - 23:10 Social - 29:28 ⚙️ Working hard, or Hardly Working - 34:36 🔎 ICYMI - 35:56 🧠 Must Read Marketing Article of the Week - 37:19 🎉 Shootin' The Heck - 40:47

    47 min
  6. A New Search Engine Has Entered the ChatGPT

    NOV 8

    A New Search Engine Has Entered the ChatGPT

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Chat GPT Search - 3:40 Changes to Google partner free ad credit promotions for new clients - 9:03 More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 23:24 Organic - 37:30 Social - 43:48 ⚙️ Working hard, or Hardly Working - 48:14 🔎 ICYMI - 50:31 🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15

    1 hr
  7. Mind Your Own Business Links. Google Ads Rolls Out New Asset type.

    NOV 1

    Mind Your Own Business Links. Google Ads Rolls Out New Asset type.

    This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-O Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Google Ads Business Links Asset Type - 4:45 Biggest Ad Revenue Quarter Ever - 8:24 Google is Sunsetting Call Ads - 11:34 🛠️ Cool Tool - 14:26 🔥 Take of the Week - 14:56 ⚡ Lightning Round ⚡ Paid - 16:39 Organic - 34:41 Social - 49:24 ⚙️ Working hard, or Hardly Working - 53:07 🔎 ICYMI - 54:45 🧠 Must Read Marketing Article of the Week - 55:50 🎉 Shootin' The Heck - 57:28

    1h 4m
  8. Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

    OCT 25

    Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Updated on PMAX and regular shopping campaigns - 5:07 Google is giving people more opportunities to use travel feeds in search ads- 8:45 Big News Over in Googleland - 1035 🛠️ Cool Tool - 25:33 🔥 Take of the Week - 16:18 ⚡ Lightning Round ⚡ Paid - 17:34 Organic - 27:04 Social - 39:33 ⚙️ Working hard, or Hardly Working - 45:17 🔎 ICYMI - 46:18 WTH - 47:18 🧠 Must Read Marketing Article of the Week - 50:35 🎉 Shootin' The Heck - 53:27

    59 min
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4.8
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About

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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