Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

  1. Google Ad(d)s AI Humans

    2 DAYS AGO

    Google Ad(d)s AI Humans

    This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle tightens customer match data - 2:16Imagen 3 can now generate human models - 3:27Bitley adds interstitial ads - 10:22🛠️ Cool Tool - 12:43🔥 Take of the Week - 14:17⚡ Lightning Round ⚡ Paid - 16:08Organic - 22:19Social - 34:36⚙️ Working hard, or Hardly Working - 41:26🔎 ICYMI - 43:38🧠 Must Read Marketing Article of the Week - 45:23

    48 min
  2. Nav-er A Dull Moment. Google Ads is Cracking Down on LPs

    FEB 14

    Nav-er A Dull Moment. Google Ads is Cracking Down on LPs

    Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSearch ads and the importance of landing page navigation - 1:33YouTube posted 4 big bets for 2025 - 6:40🛠️ Cool Tool - 10:55🔥 Take of the Week - 11:50⚡ Lightning Round ⚡ Paid - 13:42Organic - 28:20Social - 34:34⚙️ Working hard, or Hardly Working - 42:07🔎 ICYMI - 46:44🧠 Must Read Marketing Article of the Week - 47:33

    51 min
  3. Google Ads is “Displaying” Around With New Demand Gen Features

    FEB 7

    Google Ads is “Displaying” Around With New Demand Gen Features

    Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368 This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we’ve seen in the past. Plus, in a shocking turn of events, Google’s Ad revenue is up! Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News More changes coming to Microsoft - 1:09 New Product comparison in AI Overviews - 5:27 Alphabet’s Q4 earnings are in - 7:55 Demand Gen’s new placement type - 10:03 🛠️ Cool Tool - 12:37 🔥 Take of the Week - 13:51 ⚡ Lightning Round ⚡ Paid - 16:55 Organic -23:17 Social - 34:25 ⚙️ Working hard, or Hardly Working - 39:28 🔎 ICYMI - 45:01 🧠 Must Read Marketing Article of the Week - 46:15

    49 min
  4. Keeping It 100. Unpacking Google's PMax Negative Rollout.

    JAN 31

    Keeping It 100. Unpacking Google's PMax Negative Rollout.

    Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367 This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Pmax updates - 2:05 MMM, Meridian, is launching globally - 8:39 🛠️ Cool Tool - 12:40 🔥 Take of the Week - 14:13 ⚡ Lightning Round ⚡ Paid - 15:13 Organic - 24:01 Social - 36:27 ⚙️ Working hard, or Hardly Working - 43:53 🔎 ICYMI - 47:31 🧠 Must Read Marketing Article of the Week - 48:28

    51 min
  5. TikTok Ban Paused. App Lives to Scroll Another Day.

    JAN 24

    TikTok Ban Paused. App Lives to Scroll Another Day.

    This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ Sign out petition to ban page annotations http://bit.ly/pageannotations Interested in hiring us? https://cypressnorth.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok ban put on hold - 1:57 🛠️ Cool Tool - 9:10 🔥 Take of the Week - 10:16 ⚡ Lightning Round ⚡ Paid - 12:37 Organic - 31:38 Social - 46:17 ⚙️ Working hard, or Hardly Working - 48:09 🔎 ICYMI - 50:00 🧠 Must Read Marketing Article of the Week - 52:10 🎉 Shootin' The Heck - 54:17

    1h 5m
  6. The Clock is TikToking. App Could Be Banned in the U.S.

    JAN 17

    The Clock is TikToking. App Could Be Banned in the U.S.

    TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365 This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show! Sign up today! https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Dynamic Learning Phase Estimates - 3:08 TikTok Ban? - 5:05 🛠️ Cool Tool - 9:13 🔥 Take of the Week - 10:39 ⚡ Lightning Round ⚡ Paid - 12:39 Organic - 30:14 Social - 40:04 ⚙️ Working hard, or Hardly Working - 43:43 🔎 ICYMI - 46:07 🧠 Must Read Marketing Article of the Week - 47:17

    50 min
  7. Meta’s (Community) Note to the World: Fact-Checkers are Out

    JAN 10

    Meta’s (Community) Note to the World: Fact-Checkers are Out

    Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364 This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Facebook is replacing fact checkers with community notes - 2:54 “Ad schedule isn't compatible with the following campaigns” - 9:33 🛠️ Cool Tool - 14:56 🔥 Take of the Week - 15:44 ⚡ Lightning Round ⚡ Paid - 17:15 Organic - 32:46 Social - 41:46 ⚙️ Working hard, or Hardly Working - 45:55 🔎 ICYMI - 49:41 🧠 Must Read Marketing Article of the Week - 50:24

    53 min
  8. Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory.

    JAN 3

    Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory.

    Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is letting advertisers edit images using AI in asset library -  4:42 The December Core Update is Done - 6:34  DOJ Update - 11:43 Google is testing a new change to brand exclusions - 17:49 🛠️ Cool Tool - 20:34 🔥 Take of the Week - 22:13 ⚡ Lightning Round ⚡  Paid - 23:20 Organic - 39:02 Social - 50:09 ⚙️ Working hard, or Hardly Working - 52:50 🔎 ICYMI - 55:28 🧠 Must Read Marketing Article of the Week - 56:15

    59 min
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

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