Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

  1. GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case

    4D AGO

    GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case

    Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s illegal ad tech monopoly harmed the open web - 2:29More of Google Linking back to its own Search Results - 7-56🛠️ Cool Tool - 13:12🔥 Take of the Week - 13:46⚡ Lightning Round ⚡ Paid - 15:29Organic - 29:36Social - 37:42⚙️ Working hard, or Hardly Working - 43:43🔎 ICYMI - 45:52🧠 Must Read Marketing Article of the Week - 47:36

    51 min

  2. APR 18

    BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding

    Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock

    44 min
  3. DESKover What’s Coming to Google.com

    APR 11

    DESKover What’s Coming to Google.com

    Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automatically opted into sharing email content to enhance product visibility across Google — though opting out remains an option. AdSense introduces rewarded ads, allowing publishers to offer users incentives in exchange for watching full-page video ads, bringing a new element to web advertising. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is expanding discover feeds to google desktop homepages - 9:04Google is opting you into turning your emails into ads? - 12:50🛠️ Cool Tool - 18:23🔥 Take of the Week - 19:22⚡ Lightning Round ⚡ Paid - 24:36Organic - 32:51Social - 42:45⚙️ Working hard, or Hardly Working - 47:17🔎 ICYMI - 49:45🧠 Must Read Marketing Article of the Week - 51:49

    54 min
  4. April Showers "Bing" New Audience Signals and more Microsoft Updates

    APR 4

    April Showers "Bing" New Audience Signals and more Microsoft Updates

    Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosofts ads adds - 2:11March 2025 Core Update Completed its Rollout - 5:39🛠️ Cool Tool - 10:45🔥 Take of the Week - 11:21⚡ Lightning Round ⚡ Paid - 13:49Organic - 25:30Social - 35:11⚙️ Working hard, or Hardly Working - 40:28🔎 ICYMI - 42:31🧠 Must Read Marketing Article of the Week - 44:09

    47 min
  5. We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax.

    MAR 28

    We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax.

    This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPMAX search terms - 4:18LinkedIn is rolling out improvements to campaign manager - 6:40What is the truer fact? - 8:50🛠️ Cool Tool - 16:10🔥 Take of the Week - 18:29⚡ Lightning Round ⚡ Paid - 20:39Organic - 33:44Social - 46:51⚙️ Working hard, or Hardly Working - 52:28🔎 ICYMI - 58:04🧠 Must Read Marketing Article of the Week - 59:22

    1h 2m
  6. AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.

    MAR 21

    AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.

    This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Channel control for Demand Gen - 3:10Google is testing link is AI Overviews that go to Google search - 5:51March 2025 core update - 8:02📰 Main News🛠️ Cool Tool - 11:06🔥 Take of the Week - 11:46⚡ Lightning Round ⚡ Paid - 13:19Organic - 24:03Social - 39:08⚙️ Working hard, or Hardly Working - 43:19🔎 ICYMI - 57:17🧠 Must Read Marketing Article of the Week - 59:19

    1h 1m
  7. A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.

    MAR 14

    A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.

    This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMore negative keywords in per PMAX campaign - 4:01Google expands search max beta to more accounts - 7:13Google is testing channel reporting in pmax campaigns - 10:49Google drop horrid page annotations feature - 13:04🛠️ Cool Tool -16:03🔥 Take of the Week - 17:18⚡ Lightning Round ⚡ Paid - 19:30Organic - 34:17Social - 47:09⚙️ Working hard, or Hardly Working - 52:52🔎 ICYMI - 54:44🧠 Must Read Marketing Article of the Week - 56:00

    1 hr
  8. Google Search (AI)n't What It Used To Be. Introducing AI Mode.

    MAR 7

    Google Search (AI)n't What It Used To Be. Introducing AI Mode.

    This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News AI Mode - 3:14 Google Ads quietly updated its help documentation - 9:01 Updates to Google shopping - 15:50 🛠️ Cool Tool - 20:50 🔥 Take of the Week - 21:30 ⚡ Lightning Round ⚡ Paid - 23:33 Organic - 32:44 Social - 48:14 Whoops… I’m dumb - 54:59 ⚙️ Working hard, or Hardly Working - 56:47 🔎 ICYMI - 58:34 🧠 Must Read Marketing Article of the Week - 59:26

    1h 2m
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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