Marketing O'Clock - Digital Marketing News Cypress North

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all.

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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:

Twitter: @MarketingOClock

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Intro - 00:00
📰 Main News
Cookies ARE ALIVE! - 4:54
Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33
Google URL shortener links will no longer be available - 14:01
🛠️ Cool Tool - 17:31
🔥 Take of the Week - 19:24
⚡ Lightning Round ⚡
Paid - 24:28
Organic - 34:09
Social - 40:01
⚙️ Working hard, or Hardly Working - 44:36
🔎 ICYMI - 46:57
🧠 Must Read Marketing Article of the Week - 47:38
🎉 Shootin' The Heck - 50:12

Notes Test Discontinued

This week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.

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Visit us at - https://marketingoclock.com/

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👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:

Twitter: @MarketingOClock

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Intro - 00:00
📰 Main News
Google Search Notes are DEAD! -1:10
Youtube has a long list of new shorts features - 4:44
Confirmed. Featured Snippet As Part Of Dynamic Ad Placement - 7:09
🛠️ Cool Tool - 9:12
🔥 Take of the Week - 10:18
⚡ Lightning Round ⚡
Paid - 14:23
Organic - 26:28
Social - 36:03
⚙️ Working hard, or Hardly Working - 39:48
🔎 ICYMI - 42:29
🧠 Must Read Marketing Article of the Week - 43:18
🎉 Shootin' The Heck - 46:29

Platform change Defaults to Broad Match

This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you.

Take the Marketing O'Survey - https://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00
📰 Main News
𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18
🛠️ Cool Tool - 11:03
🔥 Take of the Week - 12:47
⚡ Lightning Round ⚡
Paid - 19:37
Organic - 34:00
Social - 39:17
⚙️ Working hard, or Hardly Working - 43:58
🔎 ICYMI - 46:23
🧠 Must Read Marketing Article of the Week - 49:00
🎉 Shootin' The Heck - 51:23

Google Ads Announces New Political Ad Policies

This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

Take the Marketing O'Survey - https://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google is making some updates to election ads - 1:22
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13
Microsoft has announced Property Center - 9:27
🛠️ Cool Tool - 11:31
🔥 Take of the Week - 13:24
⚡ Lightning Round ⚡
Paid - 15:58
Organic - 24:39
Social - 34:48
⚙️ Working hard, or Hardly Working - 40:07
🔎 ICYMI - 41:30
🧠 Must Read Marketing Article of the Week - 42:27
🎉 Shootin' The Heck - 44:45

Search Query Updates

This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

Take the Marketing O'Survey - https://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00

📰 Main NewsGoogle announced some updates to query matching - 1:17

Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56

June 2024 spam update - 15:13

🛠️ Cool Tool - 15:59

🔥 Take of the Week - 17:04

⚡ Lightning Round

⚡ Paid - 18:20

Organic - 25:41

Social - 35:37

⚙️ Working hard, or Hardly Working - 39:55

🔎 ICYMI - 42:21

🧠 Must Read Marketing Article of the Week - 49:08

🎉 Shootin' The Heck - 52:19

Google Ads Removes Credit Card Payments

This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

Take the Marketing O'Survey - https://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/

Join our Discord Community - http://community.marketingoclock.com/

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Intro - 00:00
📰 Main News
Google ads is no longer accepting credit card payments - 1:57
Simplifying how you set content suitability setting starting September 2024 - 7:37
Youtube is testing a notes feature - 11:48
🛠️ Cool Tool - 13:52
🔥 Take of the Week - 15:35
⚡ Lightning Round ⚡
Paid - 17:32
Organic - 26:40
Social - 37:15
⚙️ Working hard, or Hardly Working - 42:36
🔎 ICYMI - 44:20
🧠 Must Read Marketing Article of the Week - 47:41
🎉 Shootin' The Heck - 49:46