360 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

Marketing O'Clock - Digital Marketing News Cypress North

    • Business
    • 4.7 • 39 Ratings

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

    Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence.

    Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence.

    Apple Intelligence Launches & Other Digital Marketing News



    This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.

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    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

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    Intro - 00:00
    📰 Main News
    BIG News from Tik Tok - 1:12
    Meta’s Dynamic Creative is being fully phased out in favor of the “Flexible” ad format - 5:04
    Introducing Apple Intelligence - 7:07
    🛠️ Cool Tool - 9:14
    🔥 Take of the Week - 11:00
    ⚡ Lightning Round ⚡
    Paid - 14:38
    Organic - 22:31
    Social - 29:13
    ⚙️ Working hard, or Hardly Working - 33:10
    🔎 ICYMI - 35:51
    🧠 Must Read Marketing Article of the Week - 36:59
    🎉 Shootin' The Heck - 39:37


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    • 45 min
    Google AIn’t Over(view). How Google is "Improving" AI Overviews.

    Google AIn’t Over(view). How Google is "Improving" AI Overviews.

    Google “Improves” AI Overviews

    This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads.
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    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------

    Intro - 00:00
    📰 Main News
    Google AI Overviews improvements - Ray AIO Update - 1:14
    Instagram is testing unskippable ads - 6:27
    🛠️ Cool Tool - 9:48
    🔥 Take of the Week - 10:40
    ⚡ Lightning Round ⚡
    Paid - 12:04
    Organic - 22:58
    Social -36:44
    WTH - 42:07
    ⚙️ Working hard, or Hardly Working - 43:39
    🔎 ICYMI - 45:38
    🧠 Must Read Marketing Article of the Week - 46:37
    🎉 Shootin' The Heck - 48:44


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    • 55 min
    A Glimpse Behind the SERPtains: Google Search Documents Leaked

    A Glimpse Behind the SERPtains: Google Search Documents Leaked

    This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features.

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

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    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

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    Intro - 00:00
    📰 Main News
    Search Leaks - 1:12
    Checking in on AI Overviews - 12:49
    Google Business Profile Call History & Chat Going Away - 21:31
    🛠️ Cool Tool - 24:00
    🔥 Take of the Week - 25:35
    ⚡ Lightning Round ⚡
    Paid - 27:37
    Organic - 36:43
    Social - 41:46
    ⚙️ Working hard, or Hardly Working - 48:22
    🔎 ICYMI - 51:06
    🧠 Must Read Marketing Article of the Week - 51:46
    🎉 Shootin' The Heck - 54:29


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 2 min
    Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements

    Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements

    Google Marketing Live 2024

    This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.

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    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle Marketing Live Recap Philipp Schindler - 3:18Google Marketing Live Recap Vidhya Srinivasan - 9:22Google Marketing Live Recap Sylvanus Bent - 13:29The POWER PAIR - 20:11Google Marketing Live Recap Tim Frank - 22:43Google Marketing Live Recap Best of the Rest - 26:00Sundar Pichai on AI-powered search and the future of the web - 33:50🛠️ Cool Tool - 39:50🔥 Take of the Week - 41:39⚡ Lightning Round ⚡ Paid - 43:14Organic - 48:41Social - 58:25⚙️ Working hard, or Hardly Working - 1:03:31🔎 ICYMI - 1:05:05🧠 Must Read Marketing Article of the Week - 1:06:32🎉 Shootin' The Heck - 1:08:37


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    • 1 hr 16 min
    Google I/O 2024

    Google I/O 2024

    Google I/O 2024

    This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------

    Intro - 00:00
    📰 Main News
    AI Wars - 4:17
    Google I/O Announcement week! - 10:56
    Onto the BIG News - 13:02
    Google Search Liaison - 26:26
    Publisher Referrals from Facebook have dropped 50% - 30:12
    🛠️ Cool Tool - 32:47
    🔥 Take of the Week - 34:20
    ⚡ Lightning Round ⚡
    Paid - 36:53
    Organic - 44:18
    Social - 49:31
    ⚙️ Working hard, or Hardly Working - 57:05
    🔎 ICYMI - 59:41
    🧠 Must Read Marketing Article of the Week - 1:01:04
    🎉 Shootin' The Heck - 1:03:29


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 13 min
    Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.

    Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.

    Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.

    This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------

    Intro - 00:00
    📰 Main News
    Google has begun the enforcement of site reputation abuse policy - 3:28
    Meta launches AI powered Ad creativity tools - 10:00
    How Google harms search advertisers in 20 slides - 11:51
    🔥 Take of the Week - 21:48
    🔎 ICYMI - 23:03
    ⚡ Lightning Round ⚡
    Paid - 26:14
    Organic - 31:42
    Social - 43:53
    ⚙️ Working hard, or Hardly Working - 49:32
    🛠️ Cool Tool - 51:43
    🧠 Must Read Marketing Article of the Week - 52:47
    🎉 Shootin' The Heck - 55:13


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 6 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

appleconvert22 ,

Best Marketing Show!

Knowledge, experience and some FUN PUNS to help keep your mental stability for every digital marketer!

With constant changes on Google, Facebook, Twitter(X), ext, it is essential to stay on top of the changes in the online digital space and Marketing O’Clock is excellent for this!

And if you don’t find it funny, you still have more to learn 😉

gkohler10 ,

Digital Marketing Must Listen

Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level everyone can understand.

kenyob ,

Too much silly more seo

I like this seo podcast but don’t love it. I keep subscribing and unsubscribing to it. The hosts seem to know their stuff and have high energy and a sense of humor but unfortunately all the inside jokes and personal life opinions and stories get in the way of the more useful seo information and dialogue.

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