Google Ads Value-Based Bidding: How It Works, Best Practices & Common Pitfalls | PPC Town Hall 52 PPC Town Hall

Stop using #TargetCPA bidding. 

Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca. 

In this episode of PPC Town Hall, you will learn: 

• Why you should move from Target CPA to Value-Based Bidding 

• What is Value-Based Bidding, and how it works 

• Best practices and common pitfalls while using Value-Based Bidding  

Our expert guests: 

• Alex Ioch, Google 

• Rebecca Chiu, Google  

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