PPC Town Hall Frederick Vallaeys

Watch the video podcast ->
YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rcLinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/


Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.

But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.

In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more.

Danny talked about how those multiple departments can collaborate and share insights to drive more effective results.

Watch this episode to learn:
- How to bring in those teams to work together
- What insights can each team share with each other
- How does working with first-party data fit into the dynamics between these teams
- What are some struggles they can face when sharing data between platforms
and more

Your speaker:
- Danny Gavin, Founder & CEO - Optidge

Want to work with Danny? Check out his agency here: https://optidge.com/


Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/
Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/




► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall


► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version ->

YouTube: https://www.youtube.com/watch?v=1v725t35QuA

LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/


If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.

But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently.

In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft.

Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns.

You will learn:
- What pitfalls to avoid while running LinkedIn ads
- Which post types serve you better
- How to run LinkedIn Ads alongside Google/Microsoft Ads
- How to run better retargeting ads
and more

Your speaker:
- AJ Wilcox, Founder & CEO - B2Linked

Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads.

Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/




► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw




In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.

The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation.

The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC.

Tune in to learn:
- Goals, priorities, and challenges of PPC pros in 2024 and beyond
- Expectations for 2024 ad budgets, per platform and campaign type
- Satisfaction with AI adoption
- Satisfaction levels of platforms and tools
- Challenges with Google Ads Performance Max
and more

Your speakers:
- Wijnand Meijer, co-founder & CEO at TrueClicks
- Ed Leake, Founder at God Tier Ads & AdEvolver
- Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

Note: This is a live premiere of a pre-recorded episode


Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/
Follow Ed: https://www.linkedin.com/in/edleake/
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

Video podcast: https://youtube.com/live/o009-VTUppU




I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.

Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.

And this episode was one of those conversations.

In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.

He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours.

Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general.

Tune in to learn:
- Why it’s time to rethink paid search
- How to use ChatGPT code interpreter for campaign analysis
- When should you do influencer marketing
and more

Your speaker:
Sam Tomlinson, Executive Vice President at Warschawski

Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/

Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts



2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.



While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.



Considering both of them, here’s a question: has PPC become tougher or easier?



That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.



Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.



Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.



We have a lot in store for you in this episode.



Tune in to learn:

- How are EU advertisers preparing for a privacy-driven future

- What happens when Performance Max and Shopping campaigns run in parallel

- How to capitalize on first-party data

- How generative AI has impacted PPC in the last few years

and more



Your speaker:

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce


Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA


A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too.

It also negatively affects your Quality Score, which means you end up paying more for each click.

In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience.

Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts.

Tune into this episode to learn:
- Why dry facts hold your conversions back
- How to add emotion to your copy
- What common mistakes you should avoid
- If you should create a longer or a shorter landing page
- How to use generative AI for landing pages
and more

Your speaker:
Talia Wolf, Founder of GetUplift

Check out GetUplift.co: https://getuplift.co/

Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye