Google's "Smart Campaigns" Aren't So Smart Endless Coffee Cup: Digital Marketing Education

Matt and Ashley evaluate the beginner advertiser experience on Google Ads.
Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.  
So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet.
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