Endless Coffee Cup: Digital Marketing Education Matt Bailey

A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google.

With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI.

Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation.

Matt Bailey: https://www.sitelogicmarketing.com

Learn SEO & Digital Marketing


Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.
 
The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior.

Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”
 
Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry.

Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.
 
SiteLogic
SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing
National Institute for Social Media
Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics.
For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing.
Website: https://SiteLogic.com
Learn SEO: Learn Search Engine Optimization Online (sitelogic.com)
See all Coached Digital Marketing Courses: https://learn.sitelogic.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices

Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates.
Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day.
With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business.
I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer?
Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy.

SiteLogic
SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing
Piwik PRO
Learn more about your ad choices. Visit megaphone.fm/adchoices

If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek.
As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works.
Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works?
Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems.
So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup.

Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/
Meet Matt Bailey: https://www.sitelogicmarketing.com/about/
Learn more about your ad choices. Visit megaphone.fm/adchoices

John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:
1. Artificial Intelligence and SGE Impact on Publishers

Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.

To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.

2. The Changing Landscape for Publishers

The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively.

Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic.

3. The Future of Publishing and SEO

As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry.

Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience.


John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup.

More about Matt Bailey
Watch the Endless Coffee Cup on YouTube
Become an OMCA Certified Marketer
Explore Our Digital Marketing Masterclasses
Learn more about your ad choices. Visit megaphone.fm/adchoices