Got Marketing? Mia Fileman
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- Business
The got marketing? podcast is for marketers, business owners and entrepreneurs who want marketing that’s fun, accessible and meaningful. Join Mia for inspired chats with her favourite marketing insiders about marketing that works, campaigns that inspire and the fads, fakery and false prophets to avoid.
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Brand versus performance marketing with Erin Stafford
What's more important: brand marketing or performance marketing?
This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.
Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands. Unlike brand marketing, performance marketing delivers tangible, reportable results.
But, both impact current revenue and long-term value. Perhaps we're missing the bigger picture where brand and performance marketing can work together?
So, let's talk about it.
Today's guest is Erin Stafford, a Digital Account Director at Compass Studio. Erin’s been in agency land for the past 7 years and has spent her time with Compass Studio creating campaigns that amplify the impact of world bettering brands.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Erin Stafford:
https://www.linkedin.com/in/erin-stafford-98062b100/?originalSubdomain=au
https://www.compass-studio.com/
Free resources
Download Campaign Del Mar's Focus Framework for both product- and service-based brands. -
Healthy marketing with Claire Hewitt
Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.
My love of ethical marketing and campaigns, though, is shared with today's guest.
Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related businesses, Australia wide.
Claire has been a member of the For the Love of Marketing Facebook group for almost as long as it has existed. While we sometimes share the same view, we don't on all things, and that is sure to make for a fantastic conversation on the Got Marketing? Show today.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Claire Hewitt:
https://www.instagram.com/well.comms/
https://www.wellcommunications.com.au/
Free resources
Download Campaign Del Mar's Free Marketing Calendar -
Rebranding, campaigns & creative strategy with Renee Wallace
When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles.
That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results.
Businesses that don't evolve their brand, or mismanage it as they grow, aren't solving their problems.
Building a weather-proof brand is one of the biggest missed opportunities we see in small to medium sized businesses, and that's where today's guest comes in.
Renee Wallace is a fervent advocate for all things design, brand, female founders, service-based industries. She embodies a no-nonsense, powerhouse approach to fuelling brand success through her design services offered at Cultivate.
In today's episode I'm talking all things brand-building and creativity with Renee.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Renee Wallace:
https://www.instagram.com/cultivateassembly/
https://www.cultivateassembly.com/
Free resources
Download Renee's How do you know when the rebrand? Resource
Download Campaign Del Mar's Free Marketing Calendar -
Social media strategies with Jarrah Brailey
There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands.
In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they're authentically building their community and their brand on TikTok, Instagram and even LinkedIn.
I have a love-hate relationship with social media, so to have this conversation with me, I've invited Jarrah Brailey, who is a social media marketing diehard and founder of Jampacked, a full service digital marketing agency.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Jarrah Brailey:
https://www.instagram.com/jarrah_brailey/
https://www.tiktok.com/@jarrah_brailey
https://www.instagram.com/jampacked.agency/
https://jampackedagency.com.au/
Free resources
Free Marketing Calendar -
How to do strategy with Mark Pollard
I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw.
Strategy can be scary, but it doesn't have to be. Strategy can actually be elegantly simple.
A few years ago, I came across a strategist on Instagram who I now quote all the time. In fact, my go-to definition for strategy is “an informed opinion about how to win”. He is Mark Pollard, and he joins me on the show today.
Mark is a strategic trainer and author of “Strategy is Your Words”.
We're going to break down one of my new favourite strategy frameworks, the Four Points, which was created by Mark, and talk about where people tend to get stuck. We're also talk about strategy versus creativity, and what it means to be a creative strategist.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Mark Pollard:
https://www.instagram.com/markpollard/
https://sweathead.com/
Free resources
Free Marketing Calendar and Planning Session -
Cult coaches with Penny Locaso
Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging.
They are selling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes.
If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire. That's exactly why I've invited Penny Locaso, a transformational coach and therapist, to the show today.
Penny is the founder of HackingHappy.co and a recent graduate of Campaign Classroom.
In this episode, we talk about the coaching industry, where it's going wrong, and Penny's checklist for choosing a coach that is right for you. We're also talking about how Penny uses customer avatars to build deep and meaningful connections with her clients, and of course, we talk about the gurus.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Penny Locaso:
https://www.instagram.com/hackinghappyco/
https://hackinghappy.co/
https://www.linkedin.com/in/pennylocaso/
Free resources:
How to find the right coach for you: Penny's checklist
Free Marketing Calendar and Planning Session