406 episodes

The BS-Free Service Business show takes you behind the scenes of running a business as a freelancer, creative, or agency owner, focusing on fluff-free lessons to help you grow your business and get paid. You're in the right place if you work with clients and want to create a simple AND sustainable service business.

Your host is Maggie Patterson, the creator of BS-Free Business, a content production agency owner, and a self-employed writer and consultant for nearly 20 years.

You can learn more about the podcast and BS-Free Business at http://www.bsfreebusiness.com and subscribe to never miss an episode.

The BS-Free Service Business Show Maggie Patterson

    • Business
    • 4.8 • 67 Ratings

The BS-Free Service Business show takes you behind the scenes of running a business as a freelancer, creative, or agency owner, focusing on fluff-free lessons to help you grow your business and get paid. You're in the right place if you work with clients and want to create a simple AND sustainable service business.

Your host is Maggie Patterson, the creator of BS-Free Business, a content production agency owner, and a self-employed writer and consultant for nearly 20 years.

You can learn more about the podcast and BS-Free Business at http://www.bsfreebusiness.com and subscribe to never miss an episode.

    Mindful Marketing: Andréa Jones Shares Her Social Media Evolution

    Mindful Marketing: Andréa Jones Shares Her Social Media Evolution

    Do you ever feel like keeping up with social media is impossible? Or maybe you don’t even care to try in the first place?

    With social media constantly evolving, and as a business owner, it can be hard to gauge what actually matters and how much time and effort you “should” be throwing behind it. 
    In this episode, Andréa Jones, a mindful marketing strategist, discusses her evolving approach to social media and her desire to have deeper conversations about its impact. 
    Topics discussed in this episode include:
    The importance of aligning your work with your values for long-term satisfaction and fulfillment. 
    Setting boundaries and privacy in the digital age, including what Andréa shares and doesn’t share.
    How Andréa’s business and viewpoint have been evolving, and why she made a point of sharing them publicly as she thought them through. 
    Her focus is on conversations and conceptual topics over tactical strategies as part of social media. 
    Andréa’s transition from a solo business to an agency and why having a team was essential when managing social media. 
    The social media landscape is evolving in specific ways, and content creation is no longer the sole focus. 
    Why is evolving and adapting your approach to social media crucial, and why is there no one-size-fits-all solution?
    Why transparency and authenticity are key in building trust with your audience and standing out in a crowded online space.
    What’s in Andréa’s future vision as a facilitator and shining a light on other experts.
    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

    To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

    • 39 min
    From Solo to Agency and Back Again with Jules Taggart

    From Solo to Agency and Back Again with Jules Taggart

    To keep the conversation going about Exits and Evolutions, we have our first guest of this series: Jules Taggart.

    She’s gone from being a solo business owner to an agency owner and is back to being solo again. 
    In this episode, Jules, a fractional CMO and the founder of Wayward Kind, shares how she built an agency and transitioned back to a solo business. 
    Topics discussed in this episode include:
    The financial and mental health challenges of agency ownership, the importance of considering profitability, and the impact on your team.
    Hiring the right people is crucial for an agency's success, and it is important to assess the profitability of each client engagement.
    How she intentionally built her agency and made hiring decisions as she tripled the size of her team. 
    What happened when Jules decided to shut down her agency and what she considered as part of the decision-making process.
    How she told her team and clients, and how everyone received it.
    The interesting ways her role changed when she moved from agency owner to fractional CMO. 
    Our thoughts on whether you should hire someone to do sales for your agency and the different types of sales approaches. 
    The critical importance of a personal brand and your client's relationships as you navigate major changes in your business. 
    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

    To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

    • 33 min
    Exits and Evolutions: Navigating Change in Your Service Business

    Exits and Evolutions: Navigating Change in Your Service Business

    It’s easy to think making changes to your business will magically solve your problems. 
    But let’s be honest. Change can be HARD, so when do you know when it’s the right time to make a change? 
    In this episode, I’m sharing how to recognize when to adapt, whether keeping up with trends, using new tech, or meeting customers’ changing needs. (And when maybe the smarter choice is to stick with what you’re doing.) 
    Topics discussed in this episode include:
    What’s currently happening that’s resulting in a potential need for change? 
    The relentless cycle of reinvention in online business and how trends/ tactics come and go. 
    Some of my exits and evolutions over the years. 
    The different factors that can drive change in business — market trends, tech advances, changing customer expectations, personal needs, economic conditions, etc.
    What can you expect in some future episodes in this series.  
    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

    To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

    • 10 min
    The State of “Ethical” Business 2024

    The State of “Ethical” Business 2024

    This week, we're sharing our most recent Duped episode, where we break down what's going on in the world of "ethical" business.
    _____________

    Is the state of ethical business actually improving in 2024? Are we actually making some progress?
    Well, it’s a good news/bad news kind of story.
    The good is that we’re finally starting to see more and more people reject the status quo business practices, including manipulative marketing and scammy sales practices. 
    The bad is that this industry is very fickle, and while it’s good to hear more discussions about ethical business, certain topics have fallen off the radar. And whether these conversations translate into change still remains to be seen.
    In this episode, we’re digging into the state of ethical business in 2024 and having a raw conversation about where things really stand. 
    We discuss: The monetization of burnout and why hustling isn’t what it’s cracked up to be.
    The sudden pivot from people who used to talk about “the right way to market” to now preaching the opposite. 
    The predictable patterns in the industry and why it’s often easy to see what’s coming as things shift.
    What we recommend you watch for in the coming months.

    For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

    For more Duped, including monthly bonus episodes, join the Patreon.

    • 55 min
    The Real Cost of Bad Boundaries with Clients

    The Real Cost of Bad Boundaries with Clients

    Real talk about working with clients: Whether you’re battling scope creep or sacrificing your personal time and energy to meet client demands, you can easily end up feeling tired and resentful.

    Having boundaries with clients is essential or our business dreams can turn into a full-on nightmare.

    In this episode, we’re looking at the real cost of “bad” boundaries with clients and how to build healthier, more sustainable client relationships. 
    Topics discussed in this episode include:
    What are client boundaries really?
    How you can be your own worst enemies when it comes to not enforcing) client boundaries. 
    The sneaky ways that bad boundaries with clients may show up in your business.
    How much do shaky boundaries with clients really cost?
    The long-term personal impact of our client boundaries and how it can lead to burnout. 
    How to set boundaries with your clients and stick to them. 

    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

    To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

    • 19 min
    The Real Cost of Content Creation

    The Real Cost of Content Creation

    Are you holding your business back if you don’t blog, podcast, and post on social media?
    The reality of content creation is that it costs precious time, money and so much more.
    But is it actually worth it? The answer? It depends!
    In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind the price tag of online visibility.
    Topics discussed in this episode include:
    The role of content creation for many service businesses and if you really need it or not. 
    Exploring the value of content marketing and how you don’t really need to be everywhere. 
    How much time it takes me to create this podcast and other types of content, along with industry averages? 
    How much money you can expect to spend on content creation: DIY vs. outsourcing, tools, and skills/training.
    The cost of producing this show every year. 
    Assessing if content creation is delivering the results or if it’s a waste of time.
    For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.
    To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/newsletter/

    • 20 min

Customer Reviews

4.8 out of 5
67 Ratings

67 Ratings

Amanda Haley ,

Worth a Listen!

Maggie shares extremely insightful advice for business owners and breaks things down in a fun and digestible way! Definitely a great podcast for anyone looking to improve their business.

MI Music Studio ,

Refreshingly honest!

It is so refreshing to hear someone talk about online practices in an open and honest way! It has helped me avoid pitfalls for sure!

Mayra W. ,

Real talk that is helpful!

Enjoyed listening to the show, like how Maggie gives real insightful advise on how to have a sustainable business.

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