The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire Pelletreau
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The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

  1. 5D AGO

    Behind the Scenes of Our Biggest Launch Yet

    I just wrapped up the best launch in my business history for Get Paid Marketing. And the wild part? It happened when everyone's talking about recession and how "high ticket is dead." Today I'm pulling back the curtain on exactly what worked (and what didn't) in this launch, including the mindset shifts that changed everything and why I stopped caring about webinar numbers. This is the raw, unfiltered debrief of how we exceeded our goal by 21% and what I'm doing differently next time. This Week on the Get Paid Podcast: The exact breakdown of our launch strategy and results The one thought that changed everything about how I showed up Why we barely spent anything on ads (and still crushed our goals) My renewal strategy that brought back previous clients How showing multiple paths to success transformed my webinar conversions The costly mistake of not incentivizing pay-in-full (and how it hurt cash flow) Why I coached people on sales calls instead of just "selling" Mentioned in this podcast: Get Paid Marketing waitlist: clairepells.com/waitlist Stacy Boehman, Brooke Castillo, Mariah Coz (mindset and strategy influences) Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid

    54 min

  2. JUN 5

    How to Create Money Safety with a Spreadsheet (With Guest Interviewer Steph Crowder)

    Do you know if your business can afford your next investment or are you hoping it all works itself out? Today, Steph Crowder and I break down how to create a financial safety net in your business using nothing more than a spreadsheet. This is how you can relax a bit more and know you’re making pretty smart, grounded investment decisions. (No buyer’s remorse afterwards!) This is how Steph went from “there’s no way I can afford that!” to realize she was more than fine (even in a worst-case scenario).  This Week on the Get Paid Podcast: The exact spreadsheet Steph used to project revenue and expenses (without overcomplicating it) How she realized she was running a $450K/year business…with almost no profit What happened when we cut her projected launch revenue in half and she was still OK Why projecting income + expenses is more regulating than just having 6 months of savings What to include in your projections (especially if you still have a job or multiple revenue streams) The mindset shifts from “can I afford this?” to “what needs to be true to make this work?” Mentioned in this podcast: Gusto (payroll software) Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

    31 min

  3. MAY 21

    Is GPM the Right Fit? Watch This Before You Apply

    🎯 Want to join Get Paid Marketing? Watch the full workshop replay and learn more here: clairepells.com/getpaid Already know you’re in? Skip straight to the application: https://airtable.com/appzUYw2yLS4Ysmi9/shrZMHZk3fOFCJfV3 Doors close Friday, May 23—don’t wait. 🎥 Prefer to watch the full Open House replay with the live walkthrough? https://vimeo.com/1086496180/1db0b15ce5?share=copy

    1h 22m

  4. MAY 15

    Allison Boyle: $110K on Evergreen With a $597 Offer

    Allison Boyle, Founder of She Dreams of Alpine, shares how she went from spreadsheets and engineering to empowering women through backpacking programs and courses. We get into the details of living the van life, launching her first digital course, and the highs and lows of running ads and what led her to Get Paid Marketing.  If you’ve ever wondered what it looks like to scale with Facebook ads, track results like a pro, or make bold pivots when things stop working, this one’s for you. This Week on the Get Paid Podcast: Allison’s journey from a stable, high-paying engineering job in California to launching her blog and building her business, She Dreams of Alpine What she did when rising ad costs, team expenses, and ineffective tracking led to major financial stress in 2021 Using a scrappy version of a webinar funnel, spending $52K on ads, and generating over $100K in revenue Stabilizing her evergreen funnel with $700/week in ad spend Using ads to bring in over 2,500 leads from her Solo Adventure Summit Making back ad spend with upsells and enrolling new clients in her course How she and her team Allison leverage viral memes and clever clapbacks to handle trolls, which ends up attracting even more of their ideal clients Mentioned in this podcast: https://www.shedreamsofalpine.com/ https://clairepells.com/getpaid  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

    1h 17m

  5. MAY 15

    Dielle Charon: "Ads Are a Ten Million Dollar Skill"

    In her fourth appearance on the Get Paid Podcast, Dielle takes us through the funnel she implemented that took her from loathing the Ads Manager to skillfully running profitable evergreen webinars every other week.  Because of ads, she started seeing results like $50K+ in her bank from just $18K in ad spend. After avoiding ads for years due to neurodivergence, even with millions in earnings, Dielle realized that implementing the GPM steps only took 20 minutes.  Hear the full story in today’s episode. This Week on the Get Paid Podcast: $50K in sales from $18K ad spend across several evergreen webinars in 2024 8 sales in 4 days from a backend, ads-only funnel (on a $2,500 offer) Weekly live webinars now powered by ad traffic, selling directly from the first touch Sales emails refined with Claire + Sarah Lucille are still converting 3 years later Membership launch hit 160 members (goal was 100), now planning to upsell via funnel Credits Absolute FB Ads and Claire’s simplified portal for removing tech overwhelm Rejoining Get Paid Marketing, this time leading ads as the CEO Mentioned in this podcast: Links in Episode Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

    33 min

  6. MAY 13

    Jennie Nash: $368K While Hating Her Offer

    Jennie Nash, Founder of Author Accelerator, went from being a traditionally published author and book coach to forming the company that trains and officially certifies other book coaches.  In this episode, she opens up about the struggles and turning points in her entrepreneurial journey from a major partnership change to a dramatic price increase in her program.  In Get Paid Marketing, she took on a new funnel, pricing strategy, and sales approach, and complete mindset shift to ultimately bringing in over $368,000 in revenue with other wins.  Listen to learn more! This Week on the Get Paid Podcast: Sold over 70 seats in her course during a last-chance $3,600 sale, totaling over $300K in revenue Raised the price of her book coaching certification from $3,600 to $9,000 Ran webinars weekly and refined them through GPM coaching, resulting in increased conversions Generated $68,000 in sales from a $6,600 ad spend after refining her ad strategy and messaging Overcame pricing and even feeling resentment about her offer Coached by Claire and Sarah Lucille to improve webinar delivery and stop over-teaching Learned to focus on cost per acquisition, not just cost per lead, to optimize ads Mentioned in this podcast: www.clairepells.com/waitlist www.jennienash.com/  www.authoraccelerator.com/matchme for writers who want to work with a certified book coach www.bookcoaches.com/coaches for people interested in becoming a book coach. This leads to a free webinar about book coaching. Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

    1h 15m

  7. MAY 8

    Charlotte Ellis Maldari: New Niche, New Offer, and New Confidence After a Tough Year

    After a really tough 2024, Charlotte Ellis Maldari joined GPM and completely shifted niches, created a whole new offer, and built up the confidence to put herself out there in a very different way. Today she shares what it all looked like behind the scenes and how it felt to finally turn cold traffic into actual sales.  This Week on the Get Paid Podcast: The details of her brutal year in business and why she still chose to invest in GPM The breakthrough that came from a perceived loss Choosing to shift her business for her kids and her mental health  How she knew it was time to pivot away from the creative agency industry (and why it wasn’t a simple choice to make) Realizing you might be resenting your ideal clients  Working with Sarah Lucille to make a huge messaging transition across all her marketing assets How she knew Claire was the exact kind of coach she needed to get her $50k funnel running Rewriting her business identity and creating a whole new offer Mentioned in this podcast: https://clairepells.com/waitlist  https://kaffeen.co/  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

    1h 19m

  8. MAY 6

    The “Stock Market” Effect of Running Ads

    Ever caught yourself saying, “I’ll get to ads… later, when I’m really ready”? Claire hears that line all the time. And honestly? That "ready" moment rarely shows up. But while you're waiting for the stars to align, you're missing out on what Claire calls the "stock market effect" of running ads: long-term, compounding growth that happens when your ads quietly work in the background, building your list and your revenue without requiring constant hustle. In this solo episode, Claire shares a story about a brilliant business coach friend who’s been “almost ready” for years, plus how GPM clients like DL Sharon, Gina Knox, and Steph Crowder finally scaled faster once they stopped waiting and started running ads. This Week on the Get Paid Podcast: The real conversation Claire had (again) with a friend who’s been “just about to run ads” for years Why ads are less like a launch strategy and more like investing in the stock market How one client added $200K in a matter of weeks from cold traffic, plus high-ticket sales with no sales calls What happened when Claire’s own campaign flopped, and how feedback from cold leads helped her fix it How ads can keep your audience and revenue growing, even while you're offline or pivoting your business Mentioned in this podcast: https://clairepells.com/waitlist https://clairepells.com/getpaid Thanks for tuning into the Get Paid Podcast. If you enjoyed this episode, head to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with Claire on Facebook, YouTube, and Instagram, visit the website for even more strategies, and don’t forget to share your favorite episodes with your audience. Now it’s time to go get yourself paid.

    24 min
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4.9
out of 5
272 Ratings

About

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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