157 episodes

Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best & brightest business mentors every Monday, including host Ellen Yin - who bootstrapped a $300 freelance project into over $1.5 million in revenue by age 27.

Cubicle to CEO Ellen Yin

    • Business
    • 5.0 • 306 Ratings

Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best & brightest business mentors every Monday, including host Ellen Yin - who bootstrapped a $300 freelance project into over $1.5 million in revenue by age 27.

    She Stopped Selling For A Year And Still Made $45K In Passive Affiliate Income With This YouTube Strategy

    She Stopped Selling For A Year And Still Made $45K In Passive Affiliate Income With This YouTube Strategy

    Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC

    Check out all the ways Basecamp can increase your business' productivity when you sign up for a free trial at https://basecamp.com/ctc !

    Imagine if your ability to perform the core function in your business suddenly became impossible due to an illness. That’s exactly what happened to our guest, Lady Kellsie Moore, a top video presence coach for entrepreneurs and speaker whose TMJ-D diagnosis prevented her from being able to speak for an entire year. In today’s case study, Kellsie shares her YouTube content strategy that kept working in the background even when she physically couldn’t work, allowing her business to still bring in $45,000 of revenue completely passively. If you want to emergency proof your own business with evergreen content, keep listening.

    Connect with Kellsie:
    Free gift to share! "3 Keys To Unlocking Your Magic On-Camera": https://www.kellsiemoore.com/opt-in-53b3f1eb-4bd2-4a7e-a2cf-db7ed3f13fe4Instagram: https://www.instagram.com/kellsie_mooreYoutube: https://www.youtube.com/c/kellsiemooreFacebook: https://www.facebook.com/bemarvelousyouPinterest: https://www.pinterest.com/LadyKellsieMoore/_created/Linkedin: www.linkedin.com/in/kellsie-moore Imdb: https://www.imdb.me/kellsiemooreWeb: www.kellsiemoore.com
    Links mentioned in this episode:
    https://ellenyin.com/kajabi99
    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. 
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 1 hr 1 min
    Borrow The Personality Quiz Funnel Behind This $70K Launch

    Borrow The Personality Quiz Funnel Behind This $70K Launch

    Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC

    Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique buying behaviors. Keep listening to discover why personality quizzes will generate more leads and sales for your next launch, what type of questions to ask, and how to market effectively to different buyer personalities at each stage of your sales funnel.

    To nail your quiz idea for your own business, go to https://www.lindasidhu.com/a/2147494655/HV842Z9z to save your seat in her FREE 3 day challenge kicking off September 6th. I’ll be participating in the challenge with you!
     

    Connect with Linda:
    https://www.lindasidhu.com/4 Steps to Nail Your Quiz Idea: https://www.lindasidhu.com/quiz-ideaQuiz Creators Facebook Group: https://www.facebook.com/groups/813848232379718 https://www.instagram.com/linda_sidhu_quizzes/'Nail Your Quiz Idea' Challenge: https://www.lindasidhu.com/a/2147494655/HV842Z9zDiscover Your 'Quiz To Cash Strategy' With This Quiz:  https://www.lindasidhu.com/quiztocash
    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 1 hr 2 min
    Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts

    Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts

    Thanks to U.S. Bank for supporting our show! Visit this link today for the tools you need to uplevel your business! https://www.usbank.com/financialiq/landing-page/business-boom.html.html?ecid=VI_45599

    Sign up for a 30 day free trial (no credit card required) and lock in a 50% discount on your first year of Flodesk so you can send unlimited emails & get unlimited subscribers for only $19/month: ellenyin.com/flodesk or use the code "ELLEN".

    Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC
    Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.
     Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I’m excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you’re local, head to https://ellenyin.com/lets-get-visible for event details and tickets.

    By the way, I’m super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don’t let imperfect work stop you from making an impact.


    Connect with Dana:
    www.positiveequation.com/@positivequationDana Snyder on LinkedIn
    Links mentioned in this episode:
    PostableHandwrytten Use code 'DANA' for 2 free credits!Branded Photoshoot Video

    • 1 hr 1 min
    Retiring My Main Offer & How I Made $132,635 in Q2 2022 (Income Report)

    Retiring My Main Offer & How I Made $132,635 in Q2 2022 (Income Report)

    Thanks to U.S. Bank for supporting our show! Visit https://www.usbank.com/financialiq/landing-page/business-boom.html.html?ecid=VI_45599 today for the tools you need to uplevel your business!

    Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.

    Sign up for a 30 day free trial (no credit card required) and lock in a 50% discount on your first year of Flodesk so you can send unlimited emails & get unlimited subscribers for only $19/month: ellenyin.com/flodesk or use the code "ELLEN".

    In this episode, I share my Q2 2022 income report and look at how I made $132,635 in my business over the last 90 days. This covers all of the financial activity, revenue, expenses, and profit that my business made over the course of April, May, and June 2022. If you have been in our community for a while, then you know we have been sharing income reports since 2019 - almost 4 years - in an effort to increase financial transparency and literacy for online businesses. Make sure you go back and check out all our previous reports at https://ellenyin.com/incomereport for the full context on what’s happened in the first six months of this year, and our business decisions thus far.

    Enjoy this income report & want to catch up on our previous ones? Find all of them at the link below!
    https://ellenyin.com/incomereport
    Links mentioned in this episode:
    Paid to Create Challenge: https://ellenyin.com/paidtocreateClaim your spot in our LIVE masterclass: https://ellenyin.com/liveBranding by Kristina at Gem Creative Co. : https://instagram.com/gemcreativecoPerfect Podcast Pitch: https://www.ellenyin.com/perfectpodcastpitch
    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. 
    Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live

    • 44 min
    Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers)

    Trouble Niching Down? How To Serve Two Audiences, But Only Market To One ($10K Month Case Study with 100 Followers)

    Imagine being able to write high quality blog posts, social media captions, emails, ads, and sales copy with just ONE click. Sounds kind of like magic, but it’s actually possible with WordHero, an AI writing assistant that does all the heavy lifting for you! WordHero offers an entire suite of 50+ writing tools to create human-like content, in one click. AppSumo, my favorite digital marketplace for entrepreneurs, is offering an insane lifetime deal for unlimited copy on WordHero right now for only $89 - that’s literally $2,000 off the normal retail price of WordHero if you purchased a regular license on their website. Get WordHero at a hugely discounted rate before this lifetime deal expires at: https://ellenyin.com/appsumo

    Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.
    Sign up for a 30 day free trial (no credit card required) and lock in a 50% discount on your first year of Flodesk so you can send unlimited emails & get unlimited subscribers for only $19/month: ellenyin.com/flodesk or use the code "ELLEN".

    ---
    After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria McCausland.

    Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities.

    In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers.


    Connect with Victoria:
    https://www.patientiaperfectus.orghttps://www.instagram.com/patientiaperfectus
    Links mentioned in this episode:
    Paid to Create Challenge: https://ellenyin.com/paidtocreateWhat Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goalsBlythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo
    Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live

    • 55 min
    Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours)

    Scaling 1:1 Services From $6K to $10K+ Months (Without Hiring Or Working More Hours)

    Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan.

    Sign up for a 30 day free trial (no credit card required) and lock in a 50% discount on your first year of Flodesk so you can send unlimited emails & get unlimited subscribers for only $19/month: ellenyin.com/flodesk or use the code "ELLEN",

    After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Sam Whisnant. Sam is a certified Digital Business Manager who helps coaches with courses build a scalable business foundation through simple systems and funnels. She’s helped her clients have $100K launches, hire multiple new team members, build new products & funnels from scratch, and most importantly, take care of the day-to-day business so they can focus on their zone of genius.

    Even though she’s a whiz behind the scenes, Sam was struggling to break beyond $6,000 revenue months as a service provider until she joined our group mentorship program. In today’s case study, Sam shares how she was finally able to grow from being stuck at $6K months to $10,000+ months just 6 months after joining our program, WHILE working 10 hours a week less as well (all without having to hire help!)

    Connect with Sam:
    https://www.samwhizbiz.comhttps://www.instagram.com/samwhizzz/
    Check out the episodes we mentioned in this conversation!
    Why Content Pillars Aren't Landing You Paying Clients: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clientsThe Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine: https://www.ellenyin.com/blog/top-tools-and-systems-for-business

    Download the transcript for this episode at https://ellenyin.com/blog/

    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. ----
    FREE RESOURCES
    Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:

    • 50 min

Customer Reviews

5.0 out of 5
306 Ratings

306 Ratings

Adelleable ,

Loving this podcast - so many gems!

So many inspiring topics and experts here! One episode that really resonated with me as a webmaster is the episode with Elise Armitage on how to 8X Your Website Traffic Without Ads. I agreed with so many points that Elise shared, and I love how she described SEO as being targeted, powerful and free! This podcast is perfectly aligned for my business goals and I'm grateful to dig into more episodes. Thanks, Ellen!

ChenaisB ,

Truly eye opening

I am blown away at the knowledge and how down to earth Ellen is. I’m so excited to implement everything I have learned and continue to learn from her!

Angel Swon ,

LOVE ELLEN!

Ellen is so business savvy I can’t even stand it! So many nuggets in every episode. I’m binging this podcast every day. I can’t get enough!

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