311 episodes

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Cubicle to CEO Ellen Yin

    • Business
    • 5.0 • 528 Ratings

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

    How to Host Roundtable Events That Add $884K To Your Revenue

    How to Host Roundtable Events That Add $884K To Your Revenue

    If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_urlThank you to our sponsors!
    Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo


    Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyowListen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv




    Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen


    Connect with Eleanor:

    www.safimedia.co/roundtable 

    Instagram: @eleanorbeaton


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 55 min
    Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)

    Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)

    Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_urlThank you to our sponsor!FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

    Connect with Kelsey:
    Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50


    https://cominguproses.co

    Instagram: https://instagram.com/cominguproses.co


    Try Kajabi free for 30 days: https://ellenyin.com/kajabiIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 42 min
    $330K Launch WITHOUT Ads, Social Content, or Email Marketing

    $330K Launch WITHOUT Ads, Social Content, or Email Marketing

    You may be overcomplicating your launches…While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch.She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors.Linda is a testament to why community is the greatest lifeline for your business, and in this case study, she details exactly how she supercharged word of mouth sales to enroll 98 members for a $3500 offer.View the transcript for this episode at: https://otter.ai/u/CebrhCr66Sp3Ih3Tr-QyppCDbBk?utm_source=copy_urlConnect with Linda:
    QUIZ: What’s Your Visibility It-Factor? https://www.lindasidhu.com/quiz


    Magic Match Workshop: https://www.lindasidhu.com/magicmatch


    Instagram: https://www.instagram.com/iamlindasidhu/ 

    Facebook Group (Super Connected): https://www.facebook.com/groups/813848232379718

    Links mentioned in the episode:
    Linda's quiz case study episode: https://link.chtbl.com/9i_s2XIR


    Hear more about her Mixermind: https://link.chtbl.com/xbfR6x4V


    Veronica Romney's Open House strategy: https://link.chtbl.com/rvhMPSCo


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 48 min
    Winning Mrs. Oregon America 👑 (and Why I Decided To Compete In My First Pageant)

    Winning Mrs. Oregon America 👑 (and Why I Decided To Compete In My First Pageant)

    I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.View the transcript for this episode at: https://otter.ai/u/wzwYJr0dRqg1W0bOgw03ufS7WG0?utm_source=copy_urlThank you to our sponsor!Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/

    Links mentioned in the episode:
    Crowning Video: https://www.instagram.com/p/C6k2dqQuQDb/


    KATU Live Interview: https://katu.com/afternoon-live/special-guests/mrs-oregon-america-2024-ellen-yin#


    Salem Reporter Interview: https://www.salemreporter.com/2024/05/14/salem-business-owner-named-mrs-oregon-america/?fbclid=IwZXh0bgNhZW0CMTEAAR0cDQR5pCq-JVcC0UOV7VDcNRkGBZh_aHKQThuXvMhaRyxvKm-1g9jiyPo_aem_Aft3RYJ3Qo59Q0D-cItR5tj_dztJRxIe-pvl9staLWFGWrHXjToazHbuIzUNZ0BjLcY5L7TvdTpI81HlDs4qhkjL


    Corvallis Gazette-Times: https://gazettetimes.com/news/local/corvallis-native-crowned-mrs-oregon-america/article_89e59ad6-162c-5d3c-9869-a66a4bee8d0d.html


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 45 min
    How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year

    How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year

    As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts.This reflection process is brilliant, let’s dig in.View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_urlThank you to our sponsors!
    Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/


    Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen


    Connect with Kiri:
    https://www.corporate2contract.com/

    LinkedIn: https://www.linkedin.com/in/kirimohan/


    Instagram: @thekirimohan


    Her Balanced Hustle Podcast: https://link.chtbl.com/CtC


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 56 min
    Paying Off $70K Debt In 9 Months By Monetizing Multiple Skills Outside Her “Normal Business”

    Paying Off $70K Debt In 9 Months By Monetizing Multiple Skills Outside Her “Normal Business”

    Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s financial situation, she faced head-on the $65K in consumer debt they had accumulated.In today’s case study, Taylor details how they leveraged a concept called multi-potentialism to monetize a wide range of skills and pay off nearly $70K of debt and interest combined in just 9 months, without burning out.View the transcript for this episode at: https://otter.ai/u/v1o944jhm5H_NQu3Qs4w9dOCcdI?utm_source=copy_urlThank you to our sponsors!
    Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/


    Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen


    Get Taylor's free planner (and an exclusive masterclass) to get your life in order TODAY: https://tayloraller.myflodesk.com/cubicletoceo


    Connect with Taylor:
    www.tayloraller.com 

    Taylor's TEDx Talk: https://youtu.be/GewisshHBRc?si=CrSzU0M4HCCmvy20


    Listen to our episode on entrepreneurship taxes with Kaitlyn Carlson: https://link.chtbl.com/7BuSVxwtIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
    Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

    Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


    Subscribe for new episodes every Monday.

    Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

    • 1 hr 8 min

Customer Reviews

5.0 out of 5
528 Ratings

528 Ratings

ErFrHu ,

One of my favorite business podcasts for female entrepreneurs

Ellen’s podcast has such unique topics, I learn with each episode I listen to. Thank you for such frank topics and investing in growing other female entrepreneurs and leaders.

ContractCasey ,

Great Host!

Ellen is one of the best podcast hosts out there! She always asks the right questions to get the details we need!

Ann Koppuzha ,

So straightforward

This show is filled with helpful insights and Ellen is so articulate and easy to listen to.

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