164 episodes

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best & brightest business mentors every Monday, including host Ellen Yin - who bootstrapped a $300 freelance project into over $2 million in revenue by age 28.

Cubicle to CEO Ellen Yin

    • Business
    • 5.0 • 319 Ratings

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly case-study interviews with leading entrepreneurs and CEOs who share a SPECIFIC revenue growth strategy that has already been successfully tested in their own business. Skip the expensive and time-consuming learning curve by borrowing what actually works from the best & brightest business mentors every Monday, including host Ellen Yin - who bootstrapped a $300 freelance project into over $2 million in revenue by age 28.

    Would You Merge Your Business With A Friend's? These Two Pulled It Off In 108 Days

    Would You Merge Your Business With A Friend's? These Two Pulled It Off In 108 Days

    We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events.

    In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works.

    Thank you to our sponsors:
    Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastriseWant to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!
    Connect with Emily + Heather:
    www.thespeakerco.comFor tickets to their Arizona event, send them a DM voice message  at www.instagram.com/thespeakerco/www.instagram.com/theemilyhall/www.instagram.com/theheathersager/

    If you enjoyed today’s episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 1 hr 8 min
    Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads

    Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads

    Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads. 

    Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event!

    By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines!

    Thank you to our sponsors:
    Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastriseWant to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!
    Connect with Jaclyn:
    Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjBSave 10% off Maie Wines with code PODCAST10: https://drinkmaie.com https://instagram.com/jaclynrjohnson 
    If you enjoyed today’s episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 48 min
    Charge $4,200 A Day As a Creative (The Service That Made $440,000+ For This Web Design Business)

    Charge $4,200 A Day As a Creative (The Service That Made $440,000+ For This Web Design Business)

    Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience.

    Becca created her website in a day service back in 2020 and now gets paid $4,200 for her VIP day. In total, her business has added nearly half a million dollars in revenue since implementing this service model while allowing her to only focus on client work 1-2 days a week.

    If you’re a service provider or creative, here’s how to get paid 4 figures a day for your work.

    Thank you to our sponsors:
    Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastriseWant to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc!See the credit score your lenders see + find the complete data you need to make informed decisions when you use Extra Credit from Credit.com! Get your first 7 days FREE when you go to https://credit.com/ctc!
    Connect with Becca:
    https://beccaluna.comhttps://www.tiktok.com/@iambeccalunahttps://www.instagram.com/iambeccalunahttps://www.pinterest.com/iambeccalunahttps://www.youtube.com/c/BeccaLunaWillowKaii
    If you enjoyed today’s episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 51 min
    This One Page Document Added $35K To A Business In 1 Week - Here’s How To Create Yours

    This One Page Document Added $35K To A Business In 1 Week - Here’s How To Create Yours

    Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals.

    Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the common challenge of CEOs becoming the bottleneck in scaling.

    The critical number is the focus of a one page document Stacy has aptly coined the “same pager” that, as the name suggests, gets everyone on the same page so each team member knows exactly what actions they’re responsible for fulfilling and tracking on a weekly basis. One of Stacy’s clients implemented this one page document in her business and added $35,000 of revenue without selling a new product.

    Keep listening to hear what to include in a “same pager” and how you can create one for your own business to reach your year-end goals.

    Thank you to our sponsors:
    Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCSee the credit score your lenders see + find the complete data you need to make informed decisions when you use Extra Credit from Credit.com! Get your first 7 days FREE when you go to https://credit.com/ctc!
    Connect with Stacy:
    https://stacytuschl.com/https://stacytuschl.com/podcast/https://www.facebook.com/stacytuschlhttp://www.instagram.com/stacytuschlhttp://www.linkedin.com/stacytuschlhttp://www.pinterest.com/stacytuschl
    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. 
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport!

    • 49 min
    Behind The Business: Opening My Oregon Coworking Space 7 Months Ago On a $7,000 Budget

    Behind The Business: Opening My Oregon Coworking Space 7 Months Ago On a $7,000 Budget

    Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride these first 7 months, so let’s just dive into the episode!

    Thank you to our sponsors:
    Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCCheck out all the ways Basecamp can increase your business' productivity when you sign up for a free trial at www.basecamp.com/ctc!See the credit score your lenders see + find the complete data you need to make informed decisions when you use Extra Credit from Credit.com! Get your first 7 days FREE when you go to https://credit.com/ctc!

    Links mentioned in this episode:
    https://ellenyin.com/clubhouseLet's Get Visible Panel Replay: https://www.ellenyin.com/offers/GaLq9T2Z/checkoutStatesman Journal Article: https://www.statesmanjournal.com/story/money/business/2022/08/31/oregon-employees-navigate-balance-between-in-person-and-remote-work-covid-pandemic-workforce/65418186007/
    Check out the blog post about this episode --> https://cubicletoceo.co/opening-my-oregon-coworking-space-7-months-ago-on-a-7000-budget/


    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. 
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 57 min
    Are You Multi-Passionate? Actor Julia Campbell Karnes Shares How To Start A New Career At Any Age

    Are You Multi-Passionate? Actor Julia Campbell Karnes Shares How To Start A New Career At Any Age

    Want to grow an engaged email list fast and launch your offer with more ease and sales? Sign up for Linda Sidhu's FREE 'Nail Your Quiz Idea' Challenge - September 6th-8th! Register right now at www.ellenyin.com/nailyourquizidea

    See the credit score your lenders see + find the complete data you need to make informed decisions when you use Extra Credit from Credit.com! Get your first 7 days FREE when you go to https://credit.com/ctc !

    Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC

    Check out all the ways Basecamp can increase your business' productivity when you sign up for a free trial at www.basecamp.com/ctc !

    Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasions than inviting Julia - who plays mean girl Christie Masters opposite Lisa Kudrow & Mira Sorvino’s titular characters - over to our coworking space in Oregon for a movie night and live podcast interview?

    In this episode, we take a departure from our usual revenue driven, case study format, but you’ll still gain so much value from her interview. Julia candidly shares her unconventional path to landing roles on dozens of TV’s most beloved shows and how she pursues multiple passions simultaneously as the lead marketing role in her family’s business as well. We get vulnerable about the unique challenges women face in both real business and show business - like ageism and sexism - and why it’s never too late to start a new career path or interest.

    You’re going to love Julia as much as I do by the end of this episode. Enjoy this live recording with audience Q&As at the end!

    Connect with Julia:
    https://bkbooks.comhttps://instagram.com/barbarakarnesrn
    Check out the blog post about this episode --> https://www.ellenyin.com/blog/multi-passionate_actor_on_starting_a_new_career_at_any_age

    If you enjoyed today's episode, please:
    Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday. 
    Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

    • 57 min

Customer Reviews

5.0 out of 5
319 Ratings

319 Ratings

Meatruck75 ,

From Cubicle to CEO

I love this Podcast so much because Ellen’s focus on transparency, her selection of guests and the diversity of topics really speak to me. I listen to a lot of business podcast and are left feeling inspired and in awe of how other businesses have made it, but rarely able to take away an action item. I come away with a tangible improvement for my businesses after almost every episode of From Cubicle to CEO. Thank you Ellen Yin!

kellycm13 ,

A new favorite!

Every single episode is bursting with value. I love how vulnerable and honest Ellen and her guests are! A must listen for entrepreneurs at any stage!

EmilyZE ,

Better Than Google 🤩

I love the questions Ellen asks her guests and how open her guests answers are! I’ve found so much inspiration and actionable takeaways to become the CEO I’ve always dreamed of being! Thank you 🙏🏽

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