Cubicle to CEO Ellen Yin

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.
Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.
Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn.
This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself.
View the transcript for this episode at:

Thank you to our sponsor!
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen


Connect with Amy:

Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit



https://amyposner.com/ 

Instagram: @amyrposner


Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ 

Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419 

Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt 

Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/ 

Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


Subscribe for new episodes every Monday.

Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.
View the transcript for this episode at:

Thank you to our sponsor!

Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen


Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift!


Links to the featured episodes:

EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB


EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb


EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw


EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO


EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR


EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI


EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw


EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh



Check out our previous roundup episodes:

Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2


Podcast Roundup: https://link.chtbl.com/CUa_hAXC


Launching Roundup: https://link.chtbl.com/jz5RbIv0


Pitching Roundup: https://link.chtbl.com/sllNCKMT


Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1


Conversion Roundup: https://link.chtbl.com/AYNw_c2w


Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY


Marketing Roundup: https://link.chtbl.com/AkgrDVmg



Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo

Subscribe for new episodes every Monday.

Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”

But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals.

In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house.

We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert.

View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url

Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com



Connect with Danielle:

FREE GIFT: https://kickstartaccountinginc.com/gift/


IG: https://instagram.com/kickstart accounting


LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/


Podcast: https://kickstartaccountinginc.com/businessbythebooks




Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:


Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.



Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


Subscribe for new episodes every Monday.


Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?

Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year!

In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week.

View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url

Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com



Connect with Dani:

IG: @mindinmymacros


Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast


Free Macros Training: https://mindinmymacros.com/masterclass




Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:


Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.



Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


Subscribe for new episodes every Monday.


Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team?

To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to hire.

Stay tuned to hear how Emily recommends you prep your business for hiring, the difference between hiring contractors vs employees, what pay rates you should expect for certain roles, and her take on why you should avoid agencies and UpWork when looking for talent.

View the transcript for this episode at: https://otter.ai/u/24r7KfgyO1lVnymlRavuHcsHijc?utm_source=copy_url


Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com



Connect with Emily:

IG: @emilyreaganpr


YT: @emilyreaganpr


TikTok: @emilyreaganpr


LinkedIn: Emily Reagan


FB Page: @emilyreaganpr


FB Group: Emily’s Unicorn Digital Marketing Assistant Lab





Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


If you enjoyed today's episode, please:


Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.



Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


Subscribe for new episodes every Monday.


Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_urlThank you to our sponsors!
Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo


Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyowListen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv




Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen


Connect with Eleanor:

www.safimedia.co/roundtable 

Instagram: @eleanorbeaton


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo


Subscribe for new episodes every Monday.

Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite