Cubicle to CEO Ellen Yin

This conversation gave us so many revelations about what it is to be an employer!

Rachel Harris, founder of the striveX umbrella of brands and Accountant_She, has recruiting, hiring, and retention down to a science. As a disrupter in the accounting industry, she not only has created a business that is growing by $100K recurring revenue every month, but is also cultivating a thriving company culture that has people clamoring to sign up for a waitlist to get hired by her while others in her industry are facing a recruitment crisis in the UK and paying thousands in recruitment fees.

In today’s case study, you’ll hear the content strategy Rachel’s used to attract 149 candidates to join her jobs waitlist, the top to bottom hiring process that has allowed her to give out offer letters to future employees 6 months in advance, and the generous benefits package her employees rave about.

Rachel gives us the roadmap for how to attract more superstars to join your team, hire before you’re desperate for help, and build a company culture that boasts a 100% retention rate for employees hired from the waitlist.

View the transcript for this episode at: https://otter.ai/u/v-SErvMN7nYRehSxzD6sYc6HVSA?utm_source=copy_url


Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Rachel:
https://www.accountantshe.co.uk/TikTok: @accountant_sheInstagram: @accountant_she Youtube: https://www.youtube.com/accountant_she

Check out the book Rachel mentioned in this episode:
Traction: Get a Grip on Your Business: https://amzn.to/3R1x0aD

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Want to keep access to new bonus episodes dropping in 2024? DM @missellenyin the word 'BONUS' to get the link to join our membership, The C-Suite, at an early access rate (over 70% off!) Offer ends Dec. 16th.

Get our 12 Days of Christmas flash deals in your inbox daily from Dec. 4th - Dec. 15th when you sign up at https://ellenyin.com/12days

Sam Vander Wielen's episode: https://link.chtbl.com/khQpUM3W

Access the transcript of this episode HERE: https://otter.ai/u/RfoPWrruNTiPFo301HXPQGsK-oc?utm_source=copy_url


If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

I’ve always felt “work-life balance” is an unrealistic expectation to strive for because different seasons require different priorities, so I usually opt for the goal of ‘work life harmony’ instead. Today’s guest shares the same sentiment.

Tina Wells, founder of RLVNT Media and WNDR LN, launched a successful market research company at age 16, has published more than 15 books over the course of the last 2 decades, and has been recognized in Fast Company’s 100 Most Creative People in Business + Essence’s 40 Under 40. Her acclaimed Elevation Approach, a framework for finding work-life harmony Tina developed while confronting her own burnout, expanded with a book and corresponding product line, available at Target stores nation-wide.

In today’s case study, Tina takes us through how she’s applied the four phases of her Elevation Approach to 6X her revenue in 2 years while cutting her daily work hours in half, and how you can apply it to your life seasonally, monthly, weekly, and DAILY.

View the transcript for this episode at: https://otter.ai/u/Ck8CS55Zu6aW8qhgUVjg3gUJolg?utm_source=copy_url



Connect with Tina:
www.tinawells.com www.wndrln.com
Link mentioned in this episode:
Check out WBENC (Women’s Business Enterprise National Council): https://www.wbenc.org/


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Sign up to receive our 12 Days of Christmas emails at https://ellenyin.com/12days

We can't wait to share these offers and discounts with you!

Access the transcript of this episode HERE: https://otter.ai/u/l34j_0dcHqmTGvbbCem09-mKTGk?utm_source=copy_url


If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

“You need to niche down” is advice we’ve all heard a thousand times, but rarely are there answers to the how, when, and why?

Here to disclose the secrets of choosing a successful niche that brings in the big bucks is Eman Ismail - a copywriter who went from writing anything for anyone, to an email conversion strategist for 6, 7 & 8 figure online business owners. Eman firmly believes that niching is the fastest way to grow your business, and her case study today details her own step-by-step niche transformation that took her from making £15 an hour and averaging $40K a year to consistently booking $6,000 client projects and scaling her copywriting business to six figures.

In this episode she shares the 4 principles of a successful niche, how to control your narrative (so people can accurately explain what you do when you’re not in the room), and what to do if you feel like your current audience isn’t your niche target.

View the transcript for this episode at: https://otter.ai/u/u_b_wbflv043u8y1oHccJoMM4YA?utm_source=copy_url



Thank you to our sponsor!
Listen to Eman Ismail's 'Mistakes That Made Me' episode with Dielle Charon at https://emancopyco.com/podcast/dielle-charon/Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50
Connect with Eman:
Get Eman's 90-minute 'Nail Your Niche Masterclass' for FREE (usually $150) using coupon code 'NICHE' at https://emancopyco.com/ceoMistakes That Made Me Podcast: https://emancopyco.com/podcasthttps://emancopyco.com/IG: @emancopyco


Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Thank you to our sponsor!
Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN
Special shout out to the two incredible business owners mentioned in this episode:
Isabelle Sarley (@sarleycopy)Natasha Pierre (@shinewithnatasha)
DM us @missellenyin or @cubicletoceo to let us know if this strategy worked for you!


Access the transcript of this episode HERE: https://otter.ai/u/4Y3NCasIs3EvaqVixiMT_Ygp0vM?utm_source=copy_url


If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday