435 episodes

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

The Influencer Podcast Julie Solomon

    • Business
    • 4.7 • 1.4K Ratings

Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!

    How to Master Brand Negotiations and Creator Deals with Brittany Hennessy

    How to Master Brand Negotiations and Creator Deals with Brittany Hennessy

    In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media."

    Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves.

    Tune in to discover how to turn your influence into a lasting legacy.

    KEY POINTS:
    08:32 Imagination is key to career success.
    11:16 Seizing opportunities and being forward-thinking is crucial.
    16:27 Influencers facing creative control and payment challenges.
    19:32 Influencers should recognize their value and equality.
    21:48 Influencers impact the industry and must consider consequences.
    27:05 Understanding and educating oneself in business matters.
    28:49 Enhancing skills, understanding metrics, and monetizing influence.
    38:48 Consider lost revenue before setting brand fees.

    QUOTABLES:
    "I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so."
    — Brittany Hennessy

    "You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five."
    — Brittany Hennessy

    GUEST RESOURCES:
    Brittany Hennessy
    IG | @mrsbrittanyhennessy

    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer

    • 50 min
    Building a Strong Personal Brand on Instagram with Brock Johnson

    Building a Strong Personal Brand on Instagram with Brock Johnson

    About this episode:
    In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes.

    As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape.

    KEY POINTS:
    03:56 Instagram now favors carousels and photos.
    11:13 Navigating trends and sustainability in social media.
    15:43 Struggling to balance personal and business content.
    19:49 Consistent Instagram posting leads to steady growth.
    22:00 Creating content full time without exhaustion.
    24:09 Reposting old content eases anxiety and stress.
    29:47 Start with a niche, then expand.
    30:28 From Instagram growth to broad business strategy.
    33:47 Focus on niche, optimize profile for success.
    41:24 YouTube isn't mobile-friendly; TikTok adapts better.
    43:44 Instagram algorithm is social-based, TikTok is content-based.

    QUOTABLES:
    "About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh."
    — Brock Johnson

    "So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network... whereas on TikTok, it's what's called a content based algorithm."
    — Brock Johnson

    GUEST RESOURCES:
    Brock Johnson

    IG | @brock11johnson

    Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free!

    RESOURCES:

    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!


    Must Haves This Month! 
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

    • 53 min
    From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals

    From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals

    In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.”

    Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business.

    KEY POINTS:
    00:00 Monetizing social media content: Mayci’s success story.
    05:25 Julie's podcast helped Mayci find her niche.
    06:56 Building brand and audience, focusing on quality.
    16:07 Fear of charging too much harms business.
    16:59 Sourcing rates and time invested for content.
    20:19 Use Instagram to connect and collaborate easily.
    23:06 "Show expertise, create value, negotiate higher pay."
    27:15 Build confidence to execute social media strategy.
    30:32 Pitch Perfect community supports confident, successful pitching.
    33:48 Macy shares tips for making money easily.

    QUOTABLES:
    "I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it."
    — Mayci Neely

    "I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me."
    — Mayci Neely

    "So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.”
    — Mayci Neely

    GUEST RESOURCES:
    Mayci Neely

    IG | @maycineeley


    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!

    Must Haves This Month!
    KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer

    JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

    • 39 min
    ‘TheCheeseGal’ Cortney LaCorte’s Leap from Shop Owner to Social Media Maven

    ‘TheCheeseGal’ Cortney LaCorte’s Leap from Shop Owner to Social Media Maven

    In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer.
    Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience.
    We also explore the personal side of Cortney's life, including her love for food and travel with her husband, their upcoming trip to Italy, and the role he plays in their content creation. Plus, Cortney will offer insights on social media consumption, setting boundaries, and finding your authentic style.

    KEY POINTS:
    00:00 Navigating impostor syndrome, travel impact, future expansion.
    05:09 Unique journey from local cheese gal to influencer.
    09:01 Learn to grow following and land deals.
    10:03 Discovering niche, attracting brands, opening brick-and-mortar.
    13:54 Struggles with postpartum, business, and career decisions.
    18:05 Accepting and embracing different life seasons gracefully.
    21:39 Navigating imposter syndrome to create authentic content.
    25:45 Testing lifestyle content, advice on content creation.
    28:44 Travel's impact on content creation, intentional or natural?
    30:24 Sharing travel experiences and personal style evolution.
    34:28 Husband's cooking launched her into culinary space.
    37:44 Dreaming of a lasting legacy in cooking.

    QUOTABLES:
    "It's giving yourself the permission to change your mind and know that's not failure. It's really just evolving. You're evolving."
    — Cortney LaCorte
    I think you just have to take inventory of, like, what is serving me right now, what is bringing me joy, and where do I really want to go in my life? And so when I came to that conclusion, I was like, no, I want to be in the “how to,” I want to show people how to make a cheese board."
    — Cortney LaCorte
    “When it comes to your content, try to film around what you're already doing versus doing things to film."
    — Cortney LaCorte

    GUEST RESOURCES:
    Cortney LaCorte
    IG | @cheesegal
     
    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!
    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
    Follow Julie on Instagram!

    Must Haves This Month! 
    [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 
    [JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer

    • 48 min
    Why You Should Use Video to Grow On Instagram + How To Do It

    Why You Should Use Video to Grow On Instagram + How To Do It

    Today's guest is someone that I have long admired. She is such an inspiration to her community and dedicated to helping us all lead healthier lives. Jen Esquire is not like any fitness influencer out there. She found her niche in the fitness world as a doctor of physical therapy and uses her social media platforms to share educational videos on how to maintain mobility, increase strength, and prevent pain throughout the body. She is a former gymnast and Pilates instructor, and her vision is to empower others to move and live a pain free, active lifestyle.

    Jen shares with us her personal evolution within the fitness industry, pinpointing how a deeper understanding of her audience's needs led to the birth of her widely acclaimed mobility program. Whether you are an aspiring influencer, an entrepreneur, or simply someone looking to enhance your physical well-being, Jen's expertise and advice will leave you feeling motivated and ready to make intentional choices in your life and work.

    KEY POINTS:
    – Jen's journey in identifying her niche and creating a mobility program in response to audience engagement and feedback
    – The significance of proper breathing techniques and beginner-friendly exercises for stress reduction and improving mobility
    – Encouraging a playful and intuitive approach to exercise while being mindful of the body's needs
    – Discussing the value of accessibility in fitness and Jen's provision of free and comprehensive content on Instagram
    – The impact of authentic collaborations on social media visibility and growth
    – Jen's book recommendation for business strategies and her perspective on the true definition of influence
    – A peek into the Mobility Method and Optimal Body membership offered by Jen for personalized mobility exercises
    – Jen's background in kinesiology, her discovery of physical therapy, and the inspiration drawn from watching patients achieve their potential

    QUOTABLES:
    "To find success, you must be willing to listen, adapt, and sometimes, re-invent your approach based on what your audience resonates with." – Jen Esquire

    "The act of moving your body should bring joy, not be a chore. Listen to your body; it's the best guide you have." – Jen Esquire

    GUEST RESOURCES:
    IG | @docjenfit

    RESOURCES:
    [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access!

    [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    Follow Julie on Instagram!


    Must Haves This Month! 
    [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 

    [JUSTWORKS, payroll, benefits, HR, and compliance — all in one place] Start your free month now at justworks.com/influencer

    • 57 min
    How The Brand Accelerator Helped Janessa Storlie Earn $8k in One Month

    How The Brand Accelerator Helped Janessa Storlie Earn $8k in One Month

    Today, I had the pleasure of chatting with Janessa Storlie about her incredible journey of self-discovery and personal growth that led her to create a thriving online community: The Connection Chronicles. 
    In this episode, Janessa opens up about her struggles with loneliness, finding her authentic self, and the profound impact The Brand Accelerator program had on not only her business but her self-acceptance as well. She also reveals the missing piece that helped her effortlessly communicate her message, engage her audience effectively, and catapult her business growth.
    If you're looking for inspiration on self-discovery, community building, and purposeful content creation, this episode is a must-listen! Tune in to hear Janessa's incredible journey and insights on how to create content and community effortlessly.

    [ENROLMENT OPEN!] Get ready to elevate your brand and boost your visibility with my signature online program, The Brand Accelerator! With almost a decade of online business experience and a proven track record of success, this program is your ticket to growing your audience and revenue. Enrollment is open for a limited time until Friday, March 1, and won't reopen for the rest of the year, so seize the opportunity now at https://juliesolomon.net/TBA 

    KEY POINTS:
    - How Janessa clarified her personal brand and deepened her message through The Brand Accelerator 
    - The Brand Accelerator vs free resources: which is best for you? 
    - Biggest growth changes in Janessa’s business since joining The Brand Accelerator
    - What is a Unique Value Proposition (UVP) and how can it help accelerate your business growth? 
    - How to continuously create purposeful content easily and effortlessly 
    - How finding her UVP helped Janessa with self-acceptance 
    - Who is the Brand Accelerator perfect for?
    - What’s next for Janessa Storlie and her brand?

    QUOTABLES:
    “A personal brand is a manifestation of your authentic self fulfilling your life's passion and purpose, and impacting others in a really positive way.” - Janessa Storlie

    Must Haves This Month! 

    [HELLOFRESH, start the year off right with free breakfast for life!] Go to www.HelloFresh.com/influencerfree and use code INFLUENCERFREE for FREE breakfast for life!

    [KAJABI, turn your skills into predictable revenue] Get a free 30-day trial at https://Kajabi.com/influencer 

    RESOURCES: 

    Janessa Storlie | @janessajstorlie
    Join the Connection Chronicles on Substack 

    [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

    • 44 min

Customer Reviews

4.7 out of 5
1.4K Ratings

1.4K Ratings

FastfoodNP ,

Gold

Every episode is packed with useable information and has given me so much value to move forward with my business. Love the podcast!

Amy Bartko - chatterbox ,

Love this!

I absolutely love listening to Julies wisdom. As a PR Pro myself I love how she evolved in her career through the highs and lows. We all have those and go through the changes in life and how to navigate the changes. This is a must listen. xoxo ~ Amy

Trg342 ,

Decent, but one huge obstacle to listening

The podcast content is good, and she is actually easy to listen to (so many other women are SOOO hard to listen too with the valley girl drawl - eye roll) but finally one that is not. HOWEVER, I have panic disorder and I cannot communicate to you how triggering and startling your sound effect between ads/sections is. Omg, heart attach every time. Even if I didn’t have panic disorder, it’s not good and is way out of brand for this podcast and just distracting and not relaxing at all. So, good or not, I can’t listen to this pod anymore.

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