Build Your Tribe | Grow Your Business with Social Media

Chalene Johnson
  • 4.9 (2.6K)
  • MARKETING
  • UPDATED SEMIWEEKLY
Build Your Tribe | Grow Your Business with Social Media

Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!

  1. 2 DAYS AGO

    New Shift in Algorithm

    Feeling stuck with social media's changing algorithms? You’re not alone." In this episode of Build Your Tribe, Chalene Johnson breaks down the recent shifts in Instagram's and other platforms' algorithms. She reveals why the changes feel so drastic, what they really mean for your content, and how you can adapt to grow your business without losing your mind. Whether you’re battling low engagement, fewer followers, or algorithm fatigue, this episode provides actionable strategies to thrive in this evolving landscape. 📚What You’ll Learn In This Episode: 📉 Why engagement and vanity metrics (likes, comments, followers) are declining across all platforms. 🚀 How to use the new algorithm to your advantage by targeting non-followers. 💡 The power of freemiums, lead magnets, and low-ticket offers to grow your business. 🔄 Why repurposing your own content is still a winning strategy. 🤖 How automation tools like ManyChat can help drive engagement and sales. 🔗 The importance of moving your audience from social media to an owned platform like email lists. 🌟 How to focus on quality over quantity when creating content.   🚀 Special Offers: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/ Give ManyChat a try! Use code TRIBE to get a free month of ManyChat Pro 👉http://chalene.com/manychat   📣 We’d Love to Hear From You! Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe Sign up for Chalene’s weekly newsletter ➜ http://chalene.com/newsletter 🔗 Connect with Us: Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial Chalene on Facebook ➜ www.Facebook.com/Chalene    Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson Brock on Instagram ➜ www.Instagram.com/brock11johnson Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

    20 min

  2. NOV 26

    How To Grow On TikTok In 2025 - From Zero Followers

    Are you ready to conquer TikTok in 2025? 🚀 In this episode, Brock Johnson shares a step-by-step guide to growing on TikTok, even if you're starting from scratch. Learn how to define your niche, create engaging content, and leverage the latest trends to build your following. Brock also dives into the secrets of monetizing your TikTok account and using the platform as a powerful business tool. Whether you're looking to become an influencer, grow your brand, or just have fun creating, this episode is packed with actionable tips and strategies to help you thrive. What You’ll Learn In This Episode: 🔍 How to find your niche and train TikTok’s algorithm to work for you. 🎥 The importance of "easy mode" content: talking head videos and trends. 💰 How to monetize your account and turn TikTok into a revenue-generating platform. ⏰ Best posting practices, including the ideal frequency and timing. ✨ Tips for improving SEO and boosting discoverability on TikTok.   🚀 Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/   📚Resources Mentioned: Metricool 👉https://metricool.com   📣 We’d Love to Hear From You! Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe Sign up for Chalene’s weekly newsletter ➜ http://chalene.com/newsletter   🔗 Connect with Us: Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial Chalene on Facebook ➜ www.Facebook.com/Chalene    Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson Brock on Instagram ➜ www.Instagram.com/brock11johnson Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

    29 min

  3. NOV 21

    Why NOW Is The Time to Build a Personal Brand After 40

    Are you over 40 and ready to take control of your future? 🚀 In this episode, Chalene Johnson dives into why now is the perfect time to build your personal brand. Learn why people are more likely to trust and engage with individuals over 40, and discover five actionable strategies to help you stand out online. Chalene shares her personal insights and favorite tools to simplify content creation, boost engagement, and embrace the power of AI. Whether you're just starting or looking to level up, this episode is packed with everything you need to succeed. 📚What You’ll Learn In This Episode: ✨ Why being over 40 gives you an edge in personal branding. 🧩 How to identify and showcase what makes you unique. 🎥 Content creation tips for "easy mode" videos that perform well. 💬 The importance of audience engagement and starting conversations. 🤖 How to leverage AI tools like ChatGPT and Perplexity for faster growth. 🎞️ Tools like VideoLeap and CapCut to streamline your video editing.   🚀 Special Offer: Try InstaClubHub for ONLY $7, Plus get the Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/   📣 We’d Love to Hear From You! Leave your questions or messages for Chalene and Brock ➜ https://www.speakpipe.com/BuildYourTribe Sign up for Chalene’s weekly newsletter ➜ http://chalene.com/newsletter   🔗 Connect with Us: Chalene on Instagram ➜ www.Instagram.com/ChaleneJohnson Chalene on TikTok ➜ www.Tiktok.com/@chaleneofficial Chalene on Facebook ➜ www.Facebook.com/Chalene    Chalene on Twitter/X ➜ www.Twitter.com/ChaleneJohnson Brock on Instagram ➜ www.Instagram.com/brock11johnson Brock on TikTok ➜ www.Tiktok.com/@brock11johnson

    14 min

  4. NOV 14

    New Instagram Algorithm in 2025 | Trends and Predictions

    Are you ready for what’s coming on Instagram in 2025? 🚀 Join Brock Johnson as he dives deep into the future of Instagram content creation. Discover how the Instagram algorithm will change, what trends to expect, and how to optimize your strategy to stay ahead. From the death of faceless accounts to the rise of carousels, Brock shares his predictions on what will help you grow and thrive on the platform. Plus, learn how AI and new engagement strategies will reshape how we create and interact with content. Don't miss out on these insights to prepare your business for the upcoming year! What You’ll Learn: 📈 How Instagram’s algorithm will evolve in 2025 and what it means for your content. 🤳 Why faceless accounts are on the decline and how to build trust with your audience. 🖼️ The return of carousels and how they can boost your engagement. 🤖 Leveraging AI tools like ChatGPT for Instagram content creation. 💰 The rise of financial transparency and ethical marketing on social media.   🎯 Resources & Tools Mentioned: InstaClubHub Viral Hook Guide: InstaClubHub.com/25-viral-hooks  Faceless Marketing Examples: https://www.instagram.com/p/DBcH2nhqGGb/ https://www.instagram.com/reel/DB9lIWxKXGc/ https://www.instagram.com/reel/DAQ5CboqlfD/ https://www.instagram.com/reel/DBTvgD0i8IM/

    37 min

  5. NOV 7

    Unlock The SECRET of "Easy Mode" NO EDIT Content Creation

    Are you over 40? It’s time to tap into the power of "easy mode" in content creation. In this episode, Chalene Johnson shares how embracing simplicity in producing content can actually enhance its effectiveness and appeal, particularly among mature audiences. Let’s talk about reducing the polish on your videos, the psychological impact of overly edited content, and why authenticity resonates more than perfection. Watch this episode on YouTube!   🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  👉 https://instaclubhub.com/flash-sale-7/   Related Episodes: Personal Branding for Beginners over 40 years old - How to start Watch Listen Build A Brand That Makes You Stand Out Watch Listen If I Was Starting A Brand From Scratch | Over 40 Watch Listen   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Sign Up For MY WEEKLY NEWSLETTER     Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    10 min

  6. OCT 31

    Make 100 EASY Instagram Posts with AI In 1 hour

    In today’s episode, I show you how to create 100 easy Instagram posts in just one hour using AI. We’ll explore various Instagram Reel ideas and post concepts that can be generated quickly and efficiently. I’ll guide you through the process of utilizing AI content creation tools, including ChatGPT, to brainstorm and develop effective post ideas that resonate with your audience. This episode is designed to help you streamline your content creation process and maximize your productivity on Instagram, making it easier than ever to maintain an active presence. Watch this episode on YouTube! 🎯Get Crazy Results With 55 FREE Stories That Sell! 👉https://instaclubhub.com/55-stories-that-sell/   🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle 👉https://instaclubhub.com/flash-sale-7/   🎯Related Links: Invideo AI 👉https://invideo.io/ Napkin AI 👉 https://www.napkin.ai/ CapCut 👉 https://www.capcut.com/ OpusClip 👉https://www.opus.pro/ ChatGPT 👉 https://chatgpt.com   🎯Related Episodes: How To "Actually" Go Viral On Instagram In 2024 Watch Listen 3 NEW Instagram Algorithms | What You NEED To Know To Get Views Watch Listen How to BOOST Views On Reels In Less Than 10 Minutes Watch Listen   Related Links 🎯Get Crazy Results With 55 FREE Stories That Sell! 👉https://instaclubhub.com/55-stories-that-sell/ 🎯Get 20 B Roll Reel Ideas for FREE 👉https://Instaclubhub.com/20-b-roll-reels/ The Ultimate Guide to Instagram Hashtags, SEO, and Keywords! Instagram Banned Hashtags Checker Get an instagram Profile Review 👉https://instaclubhub.com/ig-account-review/   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Join me on Patreon THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more   Sign Up For MY WEEKLY NEWSLETTER     Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    26 min

  7. OCT 24

    Test Your Money Mindset With These Questions

    Your mindset may be standing in your way of financial freedom. Wealth can be achieved without an abundance mindset but it can be hard to maintain financial freedom without it.  In this episode, Chalene Johnson dives deep into the power of your money mindset and how it can either lead you to financial freedom or hold you back from achieving it. Chalene gives you 12 essential questions that reveal potential money blocks and limitations. Discover how your childhood experiences and beliefs might be affecting your current financial situation. Learn how to overcome limiting beliefs and embrace an abundance mindset. Watch this episode on YouTube!   🎯Additional Resources Money Mindset Guide ➜ https://chalene.com/mindset/ Money Matters 101 - Course ➜ https://courses.chalenejohnson.com/moneymatters   Related Episodes: How To Become Wealthy | It’s Not What You Think Watch Listen Read These Books If You Need To Change Your Money Mindset Watch Listen 14 Easiest Online Income Watch Listen   🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle  👉https://instaclubhub.com/flash-sale-7/   🎯Get 20 B Roll Reel Ideas for FREE 👉https://Instaclubhub.com/20-b-roll-reels/   Related Links 🎯Get Crazy Results With 55 FREE Stories That Sell!          👉https://instaclubhub.com/55-stories-that-sell/ 🎯Get 25 Viral Hooks for FREE          👉https://instaclubhub.com/25-viral-hooks/     The Ultimate Guide to Instagram Hashtags, SEO, and Keywords! Instagram Banned Hashtags Checker Get an instagram Profile Review 👉https://instaclubhub.com/ig-account-review/   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Join me on Patreon THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more   Sign Up For MY WEEKLY NEWSLETTER     Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    24 min

  8. OCT 17

    How To Make Money With Instagram and Facebook Monetization [TUTORIAL]

    Brock Johnson provides a comprehensive tutorial on how to make money with Instagram and Facebook monetization. He covers key topics such as Reels bonuses, pay-per-view opportunities, and how to leverage ads on Reels and your profile to generate income. We’ll discuss the various monetization options available on both platforms, including what it means to get paid for posting and how to maximize your earnings through Facebook bonuses and Instagram monetization strategies. This episode is designed to help you understand the pathways to financial success on social media and take advantage of the opportunities that are available to you. Watch this episode on YouTube!   🎯Check out InstaClubHub!!  For $7! Plus Ultimate B-Roll Bundle   👉https://instaclubhub.com/flash-sale-7/   Links from This Episode:  Original 2017 Video Monetization Info New Monetization Facebook Program Facebook Content Monetization Beta - Application   Related Episodes: How To Brand Your Instagram And Start Getting Paid For Posting ft. Julie Solomon Watch Listen How To Make MONEY Using INSTAGRAM Broadcast Channels Watch Listen   Related Links 🎯Get Crazy Results With 55 FREE Stories That Sell! 👉https://instaclubhub.com/55-stories-that-sell/ 🎯Get 25 Viral Hooks for FREE 👉https://instaclubhub.com/25-viral-hooks/     The Ultimate Guide to Instagram Hashtags, SEO, and Keywords! Instagram Banned Hashtags Checker Get an instagram Profile Review 👉https://instaclubhub.com/ig-account-review/   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Join me on Patreon THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more   Sign Up For MY WEEKLY NEWSLETTER     Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

    13 min
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Hosts & Guests

4.9
out of 5
2,589 Ratings

About

Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!

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