89 episodes

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.

Green Industry Perspectives SingleOps

    • Business
    • 4.7 • 30 Ratings

This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.

    Success Is Your Best Revenge

    Success Is Your Best Revenge

    Welcome back! Jay Worth welcomes Nick Carlson to the show!

    Nick is the Founder and CEO of Mulch Mate USA. Mulch Mate is a product that allows you fill a wheelbarrow with bulk materials (mulch, stone, etc.) in seconds from the back of a truck. They also make other innovative time-and-labor-saving products.

    Since he works with landscaping companies of all sizes from all across the country, Nick has a unique perspective to offer. He discusses the customer experience, why your marketing should be a priority, and the difference between "selling" and coaching a buyer.


    Visit Mulch Mate’s Website
    Email Nick: Nick@mulchmateusa.com
    Follow Dawson Manufacturing on Instagram 
    Follow Mulch Mate on Facebook, Twitter, Instagram, TikTok, or YouTube
    Follow Nick on LinkedIn

    • 53 min
    It's Almost An Artwork

    It's Almost An Artwork

    Welcome back! Jay Worth welcomes Zach Richards to the show!

    Better known as "ZigZag Man," Zack is a contract climber. He travels and works for tree companies that need a climber for a job, but don't have the work to support keeping an expert climber on staff. 

    Zack has a huge Instagram presence (over 13,000 followers) and a successful YouTube channel. On the show, he discusses the importance of getting Sales personnel some field experience, a focus on customer education, and why tree preservation rather than removal is critical to success. 


    zigZaG Man YouTube Channel
    Follow Zach on Instagram

    • 35 min
    Determined To Make An Improvement

    Determined To Make An Improvement

    Welcome to Season 9! Jay Worth welcomes John Lewis to the show!

    John is the Manager for Member Engagement (Midwest) for the Tree Care Industry Association (TCIA). They discuss investing in your team, planning for success, and an improvement mindset.


    Connect with John on LinkedIn
    Email John: jlewis@tcia.org
    Call or Text John: 603-792-1292
    Visit the TCIA Website

    • 44 min
    Adoption Takes Adaptability

    Adoption Takes Adaptability

    In this episode of Green Industry Perspectives, Jay Worth welcomes Billy Otteman to the show!

    Billy is the Director of Marketing or Scythe Robotics. Scythe makes some of the sturdiest commercial-grade autonomous mowers in the world.

    We discuss how he got into the Green Industry, the history of robotic mowers, and how you can prepare your company for the future of landscape maintenance.



    Connect with Billy on LinkedIn
    Visit Scythe Robotic's Website
    Email Scythe: marketing@scytherobotics.com
    Follow Scythe Robotics on Facebook, LinkedIn, Instagram, or Twitter
    -----
    See the world's first Electric Mower
    See the world's first Robotic Mower

    • 53 min
    Be Willing To Be Wrong

    Be Willing To Be Wrong

    In this episode of Green Industry Perspectives, Jay Worth welcomes Megan Bujnowski to the podcast! Megan is the CEO and Lead Trainer at Upward Training and Development, a safety and training consultation firm for Arborists and Tree Care companies.

    Growing up in New England, Megan started in Tree Care through a vocational training program in forestry at her high school and hasn't looked back. She currently travels and teaches safety and arboriculture best practices to companies around the US. She's also pretty popular on Instagram and TikTok.

    During our conversation, we discussed the role that leadership and culture play in your company's success. She also gives some practical tips on retaining your best climbers. 


    Visit Upward Training and Development’s Website
    Email Megan: upwardtandd@gmail.com
    Follow Megan on Instagram
    Follow Megan on TikTok
    Connect with Megan on LinkedIn

    • 44 min
    Accountability Goes Both Ways

    Accountability Goes Both Ways

    Welcome back! Jay Worth welcomes Claire & Charlie Goldman to the show! They are the Principles at R&R Landscaping in Waverly, Alabama (just outside Auburn).

    We discuss being self-aware as a leader, how to invest in your team, and what leading by example should look like. They're also really open about making decisions and operating a business as a husband-and-wife team. This is a very common dynamic in Green Industry companies, so you don't want to miss this episode!



    Visit R&R Landscaping’s Website
    Follow Claire on LinkedIn
    Email Claire: claire.goldman@rrlandscapes.com
    Email Charlie: charlie.goldman@rrlandscapes.com 

    • 44 min

Customer Reviews

4.7 out of 5
30 Ratings

30 Ratings

courtney_lb ,

Cutting hedge!

I love how host Ty facilitates thought provoking conversation amongst the landscaping community. Can’t wait for season 5! Keep up the great work.

JackH959 ,

Very worthwhile listen

Lots of awesome takeaways that will really help your mindset, your business and your life. Well worth the listen. Keep up the great work!

Pete Sims ,

Unreal content

I’ve been picking this up as much as possible driving from job to job. Keep pushing out this great content.

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