Green Martech, feeling salesy‪!‬ The Martech Effect

Frans and Roel take a look at past, present and future of Sales & Commerce Martech (the Green kind of Martech, to be exact). We go over the fourth blog post in the series, titled: 'Using Commerce & Sales tools to convert customers in four stages (4/6)'

Hosted by: Frans Riemersma & Roel Seegers
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0:40 — When Roel worked in sales, there was no sales automation, intelligence, nor enablement.
3:00 — 50% tot 60% overlap in SalesTech and MarTech landscapes
4:20 — Sales automation
6:25 — Frans reminisces about his past sales career for a bit
7:30 — Sales intelligence
8:20 — Sales enablement
10:00 — Frans pulled some numbers from research on content creation and usage by sales reps
13:10 — ¡Appdate!: Crystal tells your personality and communication style (www.crystalknows.com)
17:12 — 'E-commerce platforms & Carts' are a different breed of Martech
20:55 — We've covered AIDA, next weeks we're going for the R and I of ROI.

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https://martechtribe.com/blog/commerce-sales-tools-convert-customers-four-stages/