Growing Fast As a One-Man Company: Scaling and Creating a Category with Tim Sotoadeh Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

TIm Sotoadeh is a one-man army: doing everything in his business (with the help of some contractors), and growing and thriving through the turmoil of 2020.

Even more impressive, TIm is at the forefront of a movement to create a new category: bone broth, which is now a $2.5 billion dollar niche.

Tim is the Founder and CEO of Broya, a certified organic bone broth company based in Canada.

Started in 2015, it started as a natural solution to the problem of having 100 pounds of cow bones and figuring out what to do with them.

Fast forward to today, and Tim has built a fast-growing ecommerce business built on a strong mission: to support local farmers, help foster a thriving enviornment, and create a product that supports health and wellbeing.

In this episode, he shares:

- How he organizes his limited time and resources with outsourcing—and more importantly, what he chooses to outsource and what he keeps in house.
- How he approaches competition, and how he stands out from the crowd through copywriting and positioning
- What he’s learned building and scaling Facebook campaigns.