Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join us, Jeremy Biron and Gen Furukawa, as we learn and share actionable tactics that you can implement in your eCommerce marketing game today!
How to Optimize Conversion Rates with Powerful Storytelling - With Rishi Rawat
Humans gravitate towards stories. It’s how we communicate, learn, and remember.
And for ecommerce brands, it’s one of the most important, yet underleveraged, tools.
And with shoppers increasingly busy, and with shorter attention spans than ever (average time on site is less than 3 minutes), it is so important to hook a shopper and convince them to purchase.
Rishi Rawat, founder of Frictionless Commerce, a conversion rate optimization agency believes that the ability to tell a powerful story is the key to ecommerce success.
More specifically, two types of stories:
The “Why We Exist” Story - the founder’s back story, how it started, and why it’s different.
The “Why This Product Must Exist” Story - the story of the product itself, and why it is unique to solve the customer’s needs.
In this discussion, Rishi goes into detail about:
- How to capture the essence of a story, and lay it out in a captivating framework
- How to balance visuals vs text in communicating a detailed yet powerful story
- His process in helping his clients capture the essence of their story
The ability to tell a powerful story is a powerful lever to attract and captivate an audience, this is a great primer on how to get started with it!
Why Do The Best Skincare Brands All Use Quizzes?
Why does it seem like every skincare brand has a quiz on their homepage?
Traditionally, skincare and cosmetics brands relied on in-person retail sales.
Well, then 2020 happened.
And ecommerce became every more important.
There are a few reasons why quizzes are invaluable to skincare brands:
- Personalize The Customer Experience:
- Reduce overwhelm
- Find the right product
- Ensure customer satisfaction
A quiz can quickly surface key insights that create a better customer experience.
This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.
How Frugality, Scrappiness & Persistence Drove Success for Vitafive, with Nik Hall
Nik Hall launched Vitafive with his friend and college roommate Garrett Adair when they were in college. And that’s when things were fun--creating the product, crafting the business plan, and seeing the success of DTC pioneers like Dollar Shave Club and imagining the same for themselves.
The celebration and fun of starting a business sometimes comes too soon.
Nik and the Vitafive team had to fight through with grit, persistence, and hard work to get to the omnichannel success that the brand has now achieved.
Built a custom website for $250k, scrapped to launch with Shopify
Paid themselves $7k in the first year, working 60 hour weeks
Generating $3k in sales after the first 9 months--with 100 customers.
Spent $10k on FB before getting sales
The change came when they figured out their marketing funnel (starting with Facebook and Instagram), moved to Shopify, and established a recurring customer base.
Nik shares his strategies with remarkable transparency in growing Vitafive into a multichannel leading brand in this interview!
Retention Marketing for eCommerce: Loyalty Programs, Personalization, and Returns with Alex McEachern
One of the most important, yet under-leveraged strategies to grow ecommerce revenue is focusing on customer retention--how often customers order from you, and over what period of time. Of course, the more customers order, the higher the customer lifetime value.
Alex McEachern is marketing manager at Loop Returns, and has spent years focusing on customer retention for ecommerce brands.
In this conversation, we discuss:
- How to drive retention through strategic emails and continued value
- How to create, and measure the effectiveness of a loyalty program--and how it can drive incremental revenue
- What the benchmark is for ecommerce returns (hint: roughly 1 in 5 purchases will result in a return) -- but how you can use this as marketing opportunity
As the ecommerce landscape becomes more competitive (lower barriers to entry, global competition, and more options to purchase on marketplaces like Amazon), the importance of retaining existing customers will only magnify. Alex shares a lot of nuggets of wisdom on how to tactically approach retention marketing for ecommerce.
Growing Fast As a One-Man Company: Scaling and Creating a Category with Tim Sotoadeh
TIm Sotoadeh is a one-man army: doing everything in his business (with the help of some contractors), and growing and thriving through the turmoil of 2020.
Even more impressive, TIm is at the forefront of a movement to create a new category: bone broth, which is now a $2.5 billion dollar niche.
Tim is the Founder and CEO of Broya, a certified organic bone broth company based in Canada.
Started in 2015, it started as a natural solution to the problem of having 100 pounds of cow bones and figuring out what to do with them.
Fast forward to today, and Tim has built a fast-growing ecommerce business built on a strong mission: to support local farmers, help foster a thriving enviornment, and create a product that supports health and wellbeing.
In this episode, he shares:
- How he organizes his limited time and resources with outsourcing—and more importantly, what he chooses to outsource and what he keeps in house.
- How he approaches competition, and how he stands out from the crowd through copywriting and positioning
- What he’s learned building and scaling Facebook campaigns.
How To Increase Customer Value Using RFM Segmentation with Juliana Jackson
Frameworks bring clarity and focus. And with the overwhelming deluge of customer data collected, a framework to segment your customer base is critical.
That’s why RFM Segmentation is a powerful way to create cohorts of your existing customer base.
The goal is to understand and predict how your customers will behave based on their purchase history.
And the methodology is based on scoring your customers based on three factors:
Recency: how recently they purchased from you
Frequency: how many times they have purchased
Monetary Value: how much revenue those orders brought.
In today’s episode, Juliana Jackson, aka The CLV Lady, shares how to run RFM Segmentation.
Greater engagement and relevancy due to tailored messaging and offers
Smarter allocation of resources - not spending limited time and resources on low-value customers
Improved lifetime value and customer loyalty as a result of more engaged customers responding to the messaging and offers.
Customer ReviewsSee All
High value for making sense of e-commerce
I started listening during the pandemic knowing growth opportunity associated with e-commerce being accelerated. As a newbie, finding lots of value in giving me a framework to think about early stage ventures in the space. Thanks guys!
This is an easy listen and super informative. These guys are pros and I’d recommend this podcast to seasoned vets in the e-commerce marketing game, as well as entrepreneurs just starting the hustle.
I started listening after this podcast was shared with me. I’ve implemented some of the advice on my own E-commerce site with positive results already. Looking forward to future podcasts.