Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18 Scale of One to Tech

Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. 
Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO.
Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Popsa overcomes the challenges of longer lead times.
This episode covers
Nikki’s illustrious and eventful career, through Virgin, Spotify, and MelodyVR/NapsterHow to use data to tell meaningful stories, particularly with Nikki’s involvement with the first ‘Spotify Wrapped’Opportunities presented by Covid to engage less tech-adept users with Popsa’s easy interfaceOvercoming the challenge of attracting consumers to services with longer lead timesTopic Segments:
1:35 - Nikki’s Answers to the Quickfire Questions
4:35 - Experience at Virgin
10:50 - Joining Spotify’s Exceptional Growth
20:20 - Shifting Focus at MelodyVR
26:50 - Insights from Nikki’s Current CMO Role at Popsa
41:30 - Creation of Spotify Wrapped & Regional Work
51:20 - Top Leadership Traits & CMO Challenges Ahead
This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.

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Get in touch: alex@acquiredigitaltalent.com