Growth Masters Rob Tadros

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“When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” - Kajal Pala







Kajal Pala is the CEO and Co-Founder of Mindflight7 and Founder of DreamCity, Australia’s first career education city for children, and the first global VR education training for high schoolers. She has an extensive background in multiple industries, having worked in business administration, design and construction, research and project management, governance, and business development to name a few. Striving to innovate the education space with new learning platforms, Kajal created immersive and gamified experiential training programs to provide an alternative to real-world learning, which isn’t always possible. DreamCity and Mindflight 7 helps children and young adults make more informed career choices in their lives. 







 “That led me to start an assignment to simply bring a new children-focussed edutainment venue to Australia as a knowledge management project, and that was just an assignment in my MBA”. - Kajal Pala on how she got the idea to build her innovative edutainment platforms







JOIN THE DISCUSSION WITH KAJAL PALA ON EDUTAINMENT LEARNING







The conversation covers:









Kajal’s introduction (2:43) 







How DreamCity and Mindflight 7 came about (4:04) 







An alternative to real-world learning for students (5:50) 







A potential virtual learning campus (13:35) 







Kajal’s journey from chemical engineering to edutainment (16:35) 







The difficulties of capital raising, dealing with bias and building a solid team (21:18)







The shift in how women are being treated (26:00) 







Passion and hard work can turn a molehill into a mountain (28:54) 







Company culture at DreamCity and Mindflight 7 (29:47) 







What’s on the roadmap (32:02) 







Top 3 tips for starting your own venture (34:08)









“It’s always been“Projects are nothing without people, people make the project, not the other way around. When you’re hiring or trying to find a co-founder or business partner, go for the attitude, not just the skills…if you’ve got attitude issues and other conflict taking up your time, focus, and energy, that is going to affect the growth of your business, even though the skills might be there.” - Kajal Pala







In this episode of Growth Masters, Kajal talks about how primary school, high school, and university learning has been improved with her alternative approach to real-world learning. Despite starting off in chemical engineering, she has moved through various industries and found her passion in edutainment. Kajal also tells us about her struggles as a female founder - raising capital, handling bias, and finding the right team members. 







Did that podcast resonate with you? Head to DreamCity, Mindflight 7, LinkedIn, to follow and connect with Kajal Pala.

“Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” - Geoff Stupay







At the start of his career, Geoff began in the ad tech industry, after monetising his music hosting website, where he learned to optimise ad placements for maximum revenue without harming the user experience. From there, he made his mark on the industry by starting Adiply.com, which helped publishers increase their overall yield through ad placement optimisation. And secondly, Lanista Concepts which offered a SaaS product to boost ad yield through header building. His most recent venture is clean.io which is a digital engagement platform that offers businesses the tools to protect their website from unwanted discount codes at checkout.







DISCUSSION WITH GEOFF STUPAY ON COUPON GIANTS' IMPACT ON E-COMMERCE.







The conversation covers:







The conversation covers:









Intro to Geoff Stupay (1:39)







All about clean.io (2:45)







Protecting the eCommerce space (3:55)







Domination of online coupon giants (8:53)







Raising awareness about the ecosystem (11:30)







Last click attribution (14:11)







What’s on the horizon for clean.io (15:10)







Facing the challenges of running a software business (17:40)







How to align your departments and share the same vision (19:35)







How to deal with failure (25:35)







Future plans for clean.io (27:50)







Overcoming the challenges of educating an unaware market (29:53)







Partnering with agencies (33:59)







clean.io’s ideal customer profile (37:20)









“It’s always been a struggle in terms of managing different personalities and how you get everyone growing the same way…creating a unified vision and repeating yourself to ad nauseam has been the key to success for me, and also transparency.” - Geoff Stupay on managing a successful business







Tune in as Geoff speaks about how coupon giants are impacting many businesses’ profit margins, stealing last click attribution, and how clean.io is providing the tools to protect them. He chats about the challenges in raising awareness about his niche business solution in the market, as well as how he manages his software company.







Did that podcast speak to you? Head to clean.io or LinkedIn to follow and connect with Geoff Stupay.

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” - Nathan Bush







Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs to teach eCommerce skills. Having led eCommerce businesses with revenues of over $100M+, and being recognised as one of Australia’s Top 50 People in Commerce, he’s your guy for all things eCommerce. Nathan also has his own podcast series where he features Australian founders, leaders, and experts on the weekly.







“You don’t have to put all your eggs in one basket and go if we never re-platform, then we’re never going to transform…while [you’re] waiting for that happen, do a bunch of other stuff as well” “[I want to] pave the path for entrepreneurs and founders to build a chill work business, and…help businesses and organisations of all kinds break the Google and Facebook duopoly chains on their marketing” - Nathan Bush on the best way to re-platform your business







DISCUSSION WITH NATHAN BUSH ON TALENT RETENTION AND ACQUISITION.







The conversation covers:









Intro to Nathan Bush (1:38)







Challenges of talent acquisition and retention (3:10)







The purpose-driven generation (4:15)







Trends in the eCommerce market with borders opening (7:23)







Flexible working is non-negotiable (8:32)







Growth mindset and desire for rewards (9:32)







War on talent and building a people-first agency (10:15)







Specialist-first approach (15:40)







Re-adoption of performance marketing agencies (17:20)







How Nathan became one of the top 50 eCommerce leaders (19:09)







Major trends from brands that we can learn from (23:18)







Re-platforming (26:00)







The online and offline customer journey (29:08)







Emerging roles (37:33)







TikTok has surpassed Google and Facebook (39:01)







Tops tips to find good talent (41:03)









“Invest in your people, keep the good people if you can…create an environment where if people want to stay, and they’re good, they stay…” - Nathan Bush







The latest episode is about today’s challenges of acquiring and retaining talent, what people value in their job, and how companies should be creating the ideal work environment. Nathan tells us how he got into the eCommerce space and became one of the top 50 eCommerce talents. And most importantly, Nathan gives us his best advice on how to adapt and re-platform your business without slowing down and falling behind the trends.







Did that podcast resonate with you? Head to esuitetalent.com.au, LinkedIn, or email nathan@esuitetalent.com.au to connect with Nathan Bush. If you want to hear more from Nathan, you can also listen to his ‘Add To Cart’ podcast series.

“Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” - Rand Fishkin, Sparktoro co-founder







A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Having co-founded the world’s most popular resource for search marketers, Moz, and Sparktoro a few years ago, he’s experienced all the ups and downs of entrepreneurship. Sparktoro is the latest platform that collects data on a business’ target audience to inform all kinds of marketing strategies. He’s written a book, ‘Lost and Founder’, about his startup journey and all the struggles of entrepreneurship. Striving to inspire change in the business world, Sparktoro is his latest venture that he hopes will lead others to adopt a ‘chill’ work culture, and guide others on how to break out of the conventional marketing chains.







“[I want to] pave the path for entrepreneurs and founders to build a chill work business, and…help businesses and organisations of all kinds break the Google and Facebook duopoly chains on their marketing” - Rand Fishkin on Sparktoro’s purpose







JOIN THE DISCUSSION WITH RAND FISHKIN ON ENTREPRENEURSHIP REALITY.







The conversation covers:









The start of Rand’s marketing journey in the early 2000s (2:03)







His struggles for success and dealing with debt (2:50)







Sparktoro’s inception (4:25)







Rand’s tell-all book - Lost and Founder (5:35)







The downside of being an entrepreneur (6:08)







How society judges vulnerability in leaders (8:01)







Venture Capitalism and pattern-matching (9:28)







The growth over profit mindset (15:50)







The Great Resignation (22:30)







‘Chill work’ at Sparktoro (25:50)







The Sparktoro elevator pitch (27:13)







What’s on the roadmap? (34:12)







Rand’s special proposal (37:49)







3 top tips for marketers and entrepreneurs (40:57)









“You don't need to be everywhere…you can do better marketing by picking channels, and tactics that you’re really good at, that really work for your audience, where you have personal passion and interest, and you can provide unique value”. - Rand Fishkin







Listen as Rand takes us through his entrepreneurial experience from Moz and Sparktoro - his struggles, what it’s taught him, and how you should approach starting your own business. Rand’s ‘chill’ work mindset is changing culture, helping people maintain high capacity brain work, and in turn making better decisions. We find out Rand’s predictions on the future of venture capitalism and his top marketing and entrepreneurial tips.







Did that podcast resonate with you? Get in touch with Rand by emailing rand@sparktoro.com, or head to his Twitter, LinkedIn, or Instagram to connect with him.