GTM Speed Dial Hillary Carpio

In this season finale of GTM Speed Dial, co-authors Travis Henry and Hillary Carpio share a candid conversation about the behind the scenes of their newly released book, Busting Silos.



Travis leads the Global SDR Operations and Enablement organization at Snowflake, supporting the GTM motion for integrated sales development and is the partner in crime to podcast host, Hillary.



Get your copy of busting silos at bustingsilosbook.com or anywhere books are sold.

B2B marketers have relied on 3rd party advertising cookies for years as a critical part of a hyper-targeted display strategy. With Google deprecating these cookies at the end of 2024, what should GTM leaders be doing to prepare? Kushan Patel, VP of Product at Rollworks, joined dialed in to share his insights about how this move will impact the industry, what AdTech vendors are doing now to prepare, and what other strategies and channels advertisers can employ instead.

How do you build and scale a global function without direct reports? In this episode, Dan Cafiero, Sr. Program Manager of ABM and Paid Media and Seagate joins the podcast to share his insights. Having built his function as a team of one, he is sharing his insights for choosing the company and role if you are a soloist, how to leverage vendors as your extended team, and how he leverages data and automation to scale his operations.

Raise your hand if you have said this week, "Sorry I am late, I was in back to back meetings." On this episode of the GTM Speed Dial Podcast, we are tackling all-things calendar management with a seasoned pro, MJ (Maria) Jenkerson. After all, effective use of time is a critical skill for GTM leadership. MJ is an award-winning Silicon Valley Executive Assistant, having supported executives at companies including Splunk, Google, Yahoo, the Golden State Warriors and more. She is currently the Head of Marketing Administration and executive support to the Chief Marketing Officer at Snowflake.

PLG are three letters that are all the buzz in the B2B world, but what do they even mean? In this episode, Correlated Cofounder and CEO Tim Geisenheimer joins Hillary Carpio to take listeners through the basics of product led growth. Hillary asks the "embarrassing simple" questions so you don't have to, like what the heck is PLG, really? Who should be doing it and who should not be? Why is it so popular and what tips does Tim have for listeners on the product led growth journey? This episode is a great crash course on PLG in under 30 minutes.

Join this episode of the GTM Speed Dial Podcast to hear Hillary Carpio, host of the podcast and Head of Account Based Marketing at Snowflake, answer questions submitted by listeners. Hillary has both led teams of 20+ dedicated to ABM and built a program from the ground up as a team of 1. In this episode, she combines her experiences doing it herself as well as advising startups to bring you the latest advice for best-in-class account based marketing.