9 episodes
GTM Talk Aashish
-
- Business
GTM Talk aims to demystify the process of taking a new product or service to market - How do you get your first 10 customers? We know that the journey from idea to successful launch can be overwhelming, which is why we focus on providing actionable insights that you can apply to your own business.
Whether you're an entrepreneur, a marketing professional, or just interested in learning more about go-to-market strategies, this podcast is for you. Our goal is to make complex concepts approachable and relatable, so you can confidently navigate the launch process and bring your ideas to life.
-
0 to $30M in Revenue - SaaS Labs | The Dark Horse of the Indian Startup Ecosystem
Gaurav Sharma, founder and CEO of SaaS Labs, a multi-product company with $30M ARR, shares his founder-led sales journey on this insightful episode. From starting in 2016 to hitting $2M in revenue without a full-time sales team, Gaurav's story highlights the power of hustle, persistence, and customer-centricity.
He dives into validating problems through customer interactions instead of textbook approaches, the importance of distribution channels over outbound sales, building real relationships to delight customers from day one, embracing a multi-product strategy, and the impact of founders cultivating a personal brand.
Gaurav's experiences offer valuable lessons, reminding listeners that success often stems from unconventional paths and a relentless focus on solving customer problems. Whether you're a founder, go-to-market professional, or just looking for inspiration, this episode is a must-listen. -
Zero to Acquisition wiuth Shruthi Kapoor (Founder of Wingman) | GTM Talk by Aashish Krishna Kumar
In this episode - We have someone super special - The Co-Founder and CEO of Wingman. Wingman is one of the early startups in the conversational intelligence space. Clari announced its acquisition of Wingman in 2022.
In this episode - we go back to the days when Wingman just started and discuss everything from content creation, distribution, paid ads etc.
You should get an overview of everything GTM in this episode. -
Unveiling B2B Marketing Insights with Sri Krishna from Factors.ai | GTM Talk
🎧 Tune in to the latest episode of GTM Talk for an engaging conversation with Sri Krishna, the visionary mind behind Factors.ai. Join us as we explore the dynamic world of B2B marketing and entrepreneurship through Sri's expert lens.
In this episode:
🚀 Crafting Community Before Startup: Discover the power of building a pre-startup community aligned with your Ideal Customer Profile (ICP). (12:18 - 15:39)
🌟 Navigating Product-Led Growth: Gain insights into Factors.ai's journey with Product-Led Growth strategies. (23:03 - 25:43)
📈 Mastering Advertising Platforms: Learn the art of selecting the perfect advertising platform for your business. (30:39 - 34:30)
👔 Inspiration from Influential CEOs: Explore the CEOs who inspire Sri Krishna's entrepreneurial journey. (40:35 - 41:59)
🔥 Ready to dive into B2B marketing wisdom? Listen to the full episode now! [Insert Spotify Link]
🗨️ Got questions for Sri? Share them in the comments. Let's keep the insights flowing! #GTMInsights #B2BMarketing #Entrepreneurship -
An Honest chat with Suumit of Dukaan - Importance of trying different things at different points of time | GTM Talk
In this insightful episode of GTM Talk, Suumit openly shares the story behind Dukaan's rise to success. From the initial struggles to get the first customers to making Dukaan trend on the App Store, Suumit unveils the go-to-market strategies that fueled their growth. Explore the honest conversations about scaling, hiring, pricing, partnerships, and more. Whether you're an entrepreneur, a startup enthusiast, or curious about tech innovation, this episode offers valuable lessons and behind-the-scenes glimpses into building a successful product.
-
Jen Able's Masterclass: Navigating Startup Launch and Growth in the US
Welcome to a new episode of GTM Talk! In this enlightening conversation with Jen Able from Jjellyfish, we cut through the noise and get straight to the point - sharing honest, in-depth insights that every startup needs to thrive.
In this no-fluff discussion, Jen gives us an introduction to Jellyfish and her journey towards its inception. We navigate the fascinating waters of GTM Motions, discussing the differences and implications of Sales Led and Product Led Growth. We also delve into pivotal questions: Who exactly are we building for? How long should a founder sell their product? When is it time to bring a sales team onboard?
We explore the nuances of selling when the decision maker and the product user are different individuals, and we discuss how to attract your first ten customers. Furthermore, we examine the role of marketing in this early stage and discuss whether repeatability matters in the initial phase of your startup journey.
Jen also offers three crucial tips for Indian startups aspiring to expand into the US market and recommends a must-read book for founders.
Don't miss out on this essential guide for anyone in the startup space. Tune in and learn - not one, but many things - that will add great value to your entrepreneurial journey!
Connect with me on LinkedIn: https://www.linkedin.com/in/aashishkrishnakumar/ -
Mastering Startup Growth: Insights from Sri Krishnan, Founder & CEO of Rocketlane | GTM Talk by Aashish Krishna Kumar
Welcome to GTM Talk! In this episode, we are joined by Sri Krishnan, the Founder & CEO of Rocketlane. Join us as Sri shares his invaluable insights and experiences on mastering startup growth. From validating startup ideas to acquiring customers and building a thriving community, Sri reveals proven strategies for success. Discover the power of effective GTM (Go-To-Market) strategies, including SEO, events, podcasts, and PR, as Sri shares practical tips and lessons learned from his entrepreneurial journey. Learn how to reduce churn and gain insights into the key factors that contribute to startup success. Don't miss this opportunity to gain actionable knowledge and inspiration from a seasoned 2x founder. Tune in now to unlock the secrets of mastering startup growth!