Jen Able's Masterclass: Navigating Startup Launch and Growth in the US

Welcome to a new episode of GTM Talk! In this enlightening conversation with Jen Able from Jjellyfish, we cut through the noise and get straight to the point - sharing honest, in-depth insights that every startup needs to thrive.

In this no-fluff discussion, Jen gives us an introduction to Jellyfish and her journey towards its inception. We navigate the fascinating waters of GTM Motions, discussing the differences and implications of Sales Led and Product Led Growth. We also delve into pivotal questions: Who exactly are we building for? How long should a founder sell their product? When is it time to bring a sales team onboard?

We explore the nuances of selling when the decision maker and the product user are different individuals, and we discuss how to attract your first ten customers. Furthermore, we examine the role of marketing in this early stage and discuss whether repeatability matters in the initial phase of your startup journey.

Jen also offers three crucial tips for Indian startups aspiring to expand into the US market and recommends a must-read book for founders.

Don't miss out on this essential guide for anyone in the startup space. Tune in and learn - not one, but many things - that will add great value to your entrepreneurial journey!

Connect with me on LinkedIn: https://www.linkedin.com/in/aashishkrishnakumar/