GTM Talk

Aashish
GTM Talk

GTM Talk aims to demystify the process of taking a new product or service to market - How do you get your first 10 customers? We know that the journey from idea to successful launch can be overwhelming, which is why we focus on providing actionable insights that you can apply to your own business. Whether you're an entrepreneur, a marketing professional, or just interested in learning more about go-to-market strategies, this podcast is for you. Our goal is to make complex concepts approachable and relatable, so you can confidently navigate the launch process and bring your ideas to life.

الحلقات

  1. ٢٤‏/٠٧‏/١٤٤٤ هـ

    Here's what your Zero to One playbook for any B2B company must be - Laxman, Founder & CEO of Outplay

    Introductions: 0:00 - 1:29 How did Outplay Originate - 1:50 - 4:15 How did you validate your idea - 4:30 - 6:20 Creation of a new category vs Building in an existing category - 6:12 - 7:32 Is it demotivating that a Unicorn in your category exists - 7:35 - 8:20 How did you get your first 10 customers - 8:31  - 11:18 First Sequence that worked - 11:19 - 12:15 When did you make your first sales hire - 12: 16 - 12:40 When do you think its the right time to hire the first sales person -12:41 What are the other channels that worked for the first 30 customers -13:50 - 14:59 Channels of acquisition while starting out - 15:00 - 17:12 PR as an acquisition channel - 17:13 - 18:17 First 1000 to 5000 visitors on your website - 18:18 - 19:21 Community building as a channel - 19:41 - 20:47 Part of other communities - 21:23 Partnership as a channel - 21:57 Unfair advantage as a second-time founder - 22:25  Pricing as a growth lever - 23:37 How did you finalize the pricing for Outplay - 24:28 Product Led Growth - 25:28 Events as an acquisition channel - 26:27 - 29:16 Press Releases as an acquisition channel - 29:17 - 29:58 Closing out --------- Here's where you can find me on Linkedin - https://www.linkedin.com/in/aashishkrishnakumar/ Here's where you can find Laxman on Linkedin - https://www.linkedin.com/in/laxmanpapineni/ Here's the link to Laxman's podcast - https://outplayhq.com/the-hype-is-real-podcast ---- Write to me at: aashish@togai.com

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GTM Talk aims to demystify the process of taking a new product or service to market - How do you get your first 10 customers? We know that the journey from idea to successful launch can be overwhelming, which is why we focus on providing actionable insights that you can apply to your own business. Whether you're an entrepreneur, a marketing professional, or just interested in learning more about go-to-market strategies, this podcast is for you. Our goal is to make complex concepts approachable and relatable, so you can confidently navigate the launch process and bring your ideas to life.

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