40 min
Guinness and the unsellable "Australian" beer AdMission
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- Marketing
Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time.
Russ asks Freddie how he would revitalise an iconic "Australian" beer.
See omnystudio.com/listener for privacy information.
Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time.
Russ asks Freddie how he would revitalise an iconic "Australian" beer.
See omnystudio.com/listener for privacy information.
40 min