AdMission 9Podcasts

Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.
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If you had to subtract Good, Cheap or Fast for your coffee - which one would it be? Russ and Freddie are here to let you know you can have all 3 thanks to a brand that is DROPPING its prices and getting more traction.

THE PRICE OF COFFEE

A tweak in the gears, a quiet shuffle behind the scenes, and behold - our prices have taken a new dance. Check it out:Regular Cup: $3.40Larger Cup: $3.80
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Russ and Freddie are gearing up to ask a big spender for $100 Million for their new campaign. And after his weekend in South Australia, Russ explains why the AFL's 'Gather Round' is so successful, but where it needs to improve.
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It's been 40 years since Apple released their iconic 1984 ad - Russ and Freddie discuss why it was seminal for it's time, and what big tech can learn from it now. 

Russ and Freddie offer up their ideas as to why Australian festivals are struggling. 
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Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising.

And Russ has a very tough brief for Freddie... 
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Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. 

Russ asks Freddie how he would revitalise an iconic "Australian" beer. 

 
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