22 min

Hacking Google Ads for a Shoestring Budget Perpetual Traffic

    • Marketing

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?
In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. 

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN:
How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInVideocasestory.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Conversion Optimization...

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?
In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts. 

Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.

IN THIS EPISODE, YOU'LL LEARN:
How to run ads on a limited budgetWhat is a Feed Only Performance Max campaign?How to control your top-of-funnel ad spendVideo remarketing ads and why you should use themConversion tracking and false positivesVanity metrics you should ignore in your campaignsThe biggest opportunity for marketing agencies

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
DigitalMarketer LabStarterppc.comConnect with Regina on LinkedInVideocasestory.comTier 11Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Conversion Optimization...

22 min