110 episodes

Are you a pet photographer hoping to start or grow your business so that you can finally live the life of YOUR design? Welcome to your one-stop-shop for practical tips, actionable strategies, detailed case studies, interviews with industry leaders, and everything else you need to start making money in pet photography. - Your host is Nicole Begley, a zoological animal trainer turned pet photographer. Nicole has been running a successful pet photography business since 2010 and is also the founder of Hair of the Dog Academy where she has helped people just like you build profitable pet photography businesses all around the world. - In this show, you will learn about photographing animals, starting your pet photography business, working with clients, pricing your photography, selling your photographic art, marketing your photography business, and creating an incredible client experience.

Hair of the Dog Podcast Nicole Begley

    • Arts
    • 5.0 • 86 Ratings

Are you a pet photographer hoping to start or grow your business so that you can finally live the life of YOUR design? Welcome to your one-stop-shop for practical tips, actionable strategies, detailed case studies, interviews with industry leaders, and everything else you need to start making money in pet photography. - Your host is Nicole Begley, a zoological animal trainer turned pet photographer. Nicole has been running a successful pet photography business since 2010 and is also the founder of Hair of the Dog Academy where she has helped people just like you build profitable pet photography businesses all around the world. - In this show, you will learn about photographing animals, starting your pet photography business, working with clients, pricing your photography, selling your photographic art, marketing your photography business, and creating an incredible client experience.

    Building a Business and Life with Purpose with Alex Cearns

    Building a Business and Life with Purpose with Alex Cearns

    110 - It's fair to call it a major pivot: When Alex Cearns went full-time as a pet photographer in 2009, she left behind a career in counterterrorism. And although the work was more joyful, it still felt like baptism by fire to successfully manage a full calendar of clients. 
    These days, thankfully, up-and-coming pet photographers have far more people to turn to for advice—including Alex herself. Joining me from her home in Perth, Australia, Alex talks about her photography journey, her rescue-related projects, and the wisdom she's learned along the way. 
    What To Listen For: 
    The business-consultant advice that Alex ignored altogetherHow she developed her studio shooting planWhy Alex ignores her competitors—but couldn't succeed without themThe fascinating insight she gleaned from post-2009 global marketsHow to leverage your storytelling superpowersWhy you don't want to volunteer for animal rescues (a brilliant bit of advice!)Have you registered for the upcoming Hair of the Dog Summit, happening next week? Alex kicks off the summit, sharing her hard-earned wisdom on how to build your confidence, stay motivated and improve your resilience as a pet photographer. Join us on Nov. 2-4 for only $10!!!
     Resources From This Episode: 
    Houndstooth StudioHoundstooth Studio on FacebookHair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching programThe Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 59 min
    Why You Can't Ignore Video with Shelley Paulson

    Why You Can't Ignore Video with Shelley Paulson

    109 - Earlier this year, head of Instagram Adam Mosseri announced that IG is no longer a photo sharing app. Cue the record scratch. Say wut?? 


    If you've spent a minute on social media lately, the pivot to prioritizing video comes as no surprise. Equine photographer Shelley Paulson has been watching the trend develop for years, which is why she started dabbling in video creation back in 2014. 


    This week, Shelley joins me to talk about what's changed in the world of video, and how you can take advantage of video's emotional power—both for increased reach in your marketing efforts and to create a better experience for your clients.   


    What To Listen For: 


    How standards for video production have shifted in recent yearsThe most challenging part of offering video to clientsIdeas for mixing stills and videoHow to leverage video for commercial opportunitiesWhat Shelley predicts for the future of video and technologyShelley's also teaching a video class in the upcoming Hair of the Dog Summit, happening on November 2-4. Get registered today for just a $10 donation to the HOD Conservation Fund, and you'll get live access to Shelley's course and the entire lineup of educators! 


    Resources From This Episode: 


    Shelley Paulson PhotographyShelley Paulson on FacebookShelley on InstagramAdobe Premiere RushAnimotoRemco Veurink Equestrian on IGHair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching programThe Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 35 min
    $2k vs $300 a night - Biz Tip Thursday

    $2k vs $300 a night - Biz Tip Thursday

    108 -  Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!

     We all have things that we value enough to have a little spending "splurge" now and then. For me, it's never shoes - but often travel. However, even I might run into some money blocks with today's BizTip Thursday comparison. What would be required for you to spend $2000/night on something that could be had for only $300? What would be required for your clients to want to spend $2000 with you vs. $300 with someone else? Let's discuss.

    If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
    Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!

    LINKS:
    Check out the Hair of the Dog Academy.
    https://hairofthedogacademy.com/academy/
    Grab your FREE Editing 101  or Pricing 101 masterclass!
    https://www.hairofthedogacademy.com/editing
    https://www.hairofthedogacademy.com/pricing
    Connect with us on Instragram - @hairofthedogacademy
    https://www.instagram.com/hairofthedogacademy/
    The Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 8 min
    The Journey to Your Life's Purpose

    The Journey to Your Life's Purpose

    107 - This week, a short and celebratory podcast. Now that the Hair of the Dog Conservation Fund is officially a 501(c)3 non-profit, I want to talk about finding my life's purpose—and what it might look like for you to find yours. 
    What To Listen For: 
    The limiting misconception about "finding your purpose"What it feels like to be in alignmentHow to get closer to your core purposeA homework exercise to help bring you clarityExamples of other pet photographers' passionsI'm just guessing here, but if you're cueing up this podcast, your purpose might have something to do with pet photography. And if that's the case, you'll definitely want to join the Hair of the Dog Summit this November. For a teensy $10 donation to the HOD Conservation Fund, you'll get live access to an entire lineup of awesome educators. Get on the waitlist here! 
    Resources From This Episode: 
    Hair of the Dog Summit Hair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching programThe Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 20 min
    Biz Tip Thursday - The Great Pivot

    Biz Tip Thursday - The Great Pivot

    106 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!

    Have you ever found yourself in a situation in which you had everything planned out, dare I say perfectly, and then something happens to make it all go COMPLETELY off the rails? I'm not talking a little blip but a full-on March 16th, 2020 level off the rails event. Well, I had to deal with one lately and in this BizTip Thursday I'm sharing that experience. In the end? It turned out even better than I could have imagined!

    If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
    Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show!
    LINKS:
    Check out the Hair of the Dog Academy.
    https://hairofthedogacademy.com/academy/
    Grab your FREE Editing 101  or Pricing 101 masterclass!
    https://www.hairofthedogacademy.com/editing
    https://www.hairofthedogacademy.com/pricing
    Connect with us on Instragram - @hairofthedogacademy
    https://www.instagram.com/hairofthedogacademy/
    The Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 10 min
    When Do I Start Charging with Heather Lahtinen

    When Do I Start Charging with Heather Lahtinen

    105 - Deciding when to start charging for your work is like having a baby: You're never going to feel completely ready. If you're a human—and I assume that you are—you'll always make mistakes and have room for improvement. Regardless, this week Heather and I hope to convince you that if someone in your market is willing to pay you for photography, then forpetessake LET THEM PAY YOU!!! Have a listen, and hear us out. 
    What To Listen For: 
    The components of an MVP (that's 'Minimum Viable Product')   How to set appropriate client expectations if you're newThe "dead zone" of photography pricing What to say when you need to re-shoot a sessionHow to Malcolm Gladwell your way into better imagesStill don't feel like you're ready to charge? Try running your reasons through Heather's BS Detector—it's the surefire way to know if they're legit, or just excuses protecting your ego from bumps and bruises.  
    Resources From This Episode: 
    Episode 95 - Upgrading Your Life, with Heather LahtinenEpisode 101 - Money Triggers with Heather LahtinenHoundvision: Lake Tahoe pet photography workshopsFlourish AcademyFlourish Academy on FacebookFlourish Academy on InstagramHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching program

    The Hair of the Dog Online Summit is returning this November and it's going to be bigger and better than ever! REGISTER HERE! 

    • 44 min

Customer Reviews

5.0 out of 5
86 Ratings

86 Ratings

The Inspiration Place ,

Awesome podcast

Love this show. I particularly like your "Business Pillar" episodes. As a professional artist, I recognize how important it is to have these essential foundations in place. I’m looking forward to more episodes!!

PetLover624 ,

Overwhelm is a Choice

OMG! Just what I needed to hear today. Nicole hit it right on the head with this one. Thank you so much for these great podcasts.

VAPetTog ,

Informative and very useful

This podcast shares a wealth of useful and practical information for all photographers. I listen to many of the Podcasts several times and take notes.I highly recommend it for all photographers, not just pet photographers.

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