HALO Talks: Elevating Wellness Pete Moore

When Matan Gavish, a former Special Forces commander in charge of combat training, discovers the "silent pandemic" of rising sexual assault against women in urban areas, he repackaged his Krav Maga skill set to empower a reluctant and fearful audience to learn to take back their safety. He is the Founder of FITHIT in NYC and is passionate about solving this problem.
Gavish states, "Somewhere along the line, it became crystal clear to me that there is a problem, a real big one that is not being addressed by anyone, and I have the skillset to solve it. And that is the problem of sexual assault against women in big cities. It is it is being referred to as a 'silent pandemic.' It does not get the attention that it deserves." 
Gavish found himself in a unique position to potentially help address this. He worked hard to "repackage" Krav Maga into something that would be attractive to those least likely to enjoy or want to partake in the activity. He came to realize that most of his target audience's fears were mental, not necessarily physical. After removing the 'contact part' in the beginning and helping reframe a customer's definition of what a "fighter" is . . . he found that he was able to help alieviate these concerns within an hour of training. His logo and old name--Krav Maga Academy--were also a part of the barrier to entry. He rebranded to FITHIT with the word "Fit" first and "Hit" second to emphasize that it was a fitness experience with the added benefit of learning serious self-defense at the same time.

In this episode, Pete and Gavin discuss: 

1. How the problem of sexual assault against women in big cities be addressed and (possibly) improved.
2. How the martial arts can be (re)packaged to help to attract the least likely client for self-defense.
3. What the FITHIT experience is and how it can it help people build self-defense skills in a safe and fun environment.

Click here to download transcript.
Other episodes you'll enjoy around self-defense: 

John Mirrione: https://www.halotalks.com/john-mirrione-owner-of-harmony-by-karate-harmony-power-foundation/ 

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Jarlo Ilano is a martial artist, physical therapist, and entrepreneur. He is the Managing Director of GMB Fitness, and has been at the forefront of the 'alternative fitness' movement for over two decades.
At the age of twelve, Jarlo found himself in karate classes at the local community center. As he grew, he explored more martial arts and fitness-related activities. After his parents encouraged him to pursue physical therapy, Jarlo began to see the potential of combining his own passions into a PT career. With the help of mentors, he eventually started GMB Fitness with partners Andy Fossett and Ryan Hurst. These guys are the "OG's" in this space, and have been at it longer than most. No hype. No nonsense claims. Just good, solid, progressive, well-balanced programs for all levels. Through the ups and downs of the business, Jarlo has stayed the course and found success in the industry, inspiring others to make meaningful changes in their lives to help them reach their goals.
He states, "In terms of success, we always knew we wanted to change the way people look at what fitness means, what exercise means, and make it really meaningful to them, so that they can continue on, they can get better and not feel like they're just spinning their wheels. We can get better, we're getting older, but we're changing the goalposts. We're working towards what really matters for us, whether that's performing better at a particular sport or just . . .being a good overall person! That's [one of] our metrics for success. We see our clients saying, "I didn't think I'd be able to do this!" And they're doing it right! And they're going to keep doing it for years."
In this episode, Pete and Jarlo discuss: 

1. How to scale a business from 6-20+ employees and making the "hard decisions."
2. The advantages of physical therapy for fitness, performance, and overall well-being.
3. The importance of mentors and the value of mentorship for entrepreneurs in the health and fitness space.
Click here to download transcript. 
Other episodes you'll enjoy:

Dr. Layne Norton:  https://www.halotalks.com/episode-328-dr-layne-norton-ceo-founder-biolayne/

Dr. Joel Fuhrman: https://www.halotalks.com/dr-joel-fuhrman/ 

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LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

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Eve Nasby is the President of Band of Hands, a company now in 11 states with a disruptive business model that helps small business owners manage their staff without having to worry about the administrative burden of being the "employer of record." She has over 30 years of experience in the staffing industry and is passionate about helping businesses succeed. 
98% of businesses in America are small businesses-those with less than 50 employees. And (putting it mildly), staying on top of the latest rules and regulations (like California's AB5, Gig Worker Law as a recent example), is extremely onerous and time consuming. Eve experienced this herself when she owned a small business and struggled to manage her staff and keep up with all of the paperwork.
In an industry that's so old and staid, BOH is poised to blast off! She states, "You've got to surround yourself with people that aren't 'Yes people,' that are going to challenge you, challenge the way you think, and challenge the way 'things have always been done in the past'  . . . that's what I'd encourage all your listeners to do. Go to somebody that you wouldn't normally ask for advice, somebody that has no idea about your industry, go and ask them a question!" 
With white glove service and a team of highly experienced, SHRM-certified, HR professionals BOH provides employees on the platform with benefits, financial stability, and one 1099 (not 15 different ones at the end of the year) . . . never mind the tremendous number of benefits to employers once all the headaches are off their plate.
This is an absolute game-changer, especially for the HALO sector. 
In this episode, Eve and Pete discuss: 

1. How Band of Hands helps small business owners mitigate HR and other risks so owners can focus on their passion.

2. What advantages Band of Hands offers over traditional staffing agencies and payroll companies.

3. How Band of Hands created a seamless and flexible platform for employees to move between different employers.
Contact Eve at eve@bandofhands.com 619-244-3000 to learn more and get started!  
Click here to download transcript. 
Resources:

Learn more here: https://www.blogtalkradio.com/franchisetoday/2022/10/26/band-of-hands-a-game-changer-in-the-administration-of-front-line-employees

Other episodes you'll enjoy around taxes & HR: 

Adam Taplinger: https://www.halotalks.com/adam-taplinger-director-private-equity-solutions-tax-credit-co/ 

Connect With Us:
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YouTube: https://www.youtube.com/@halotalks 
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LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

Loved this episode? Leave us a review and rating here: https://www.ratethispodcast.com/halotalks 

After decades of success in the fitness industry, George Jackson created TG-The Gym in 2018. It represents the next step in his career and a distillation of all he has learned. TG is an umbrella organization offering a license to independent gym owners with a tremendous number of benefits and proven business model that's readily deployable. 
George is a well known, long-time industry veteran who started with Gold's Gym around 1983. He's gone through multiple iterations over the years, taking what is useful and constantly refining his model . . . and it's working! Peter San Nicolas is the The Gym's first licensee. He's another industry pro who decided to rebrand his facility to The Gym-Ramona and he joins us on the podcast as well. 
George states, "Starting the brand in 2018, we just saw an opportunity, especially for people like Peter. You know . . . independent guys that would now have an opportunity to be supported with a bigger group. As Peter knows, I'm never gonna tell him what to do, but if he comes to me and asks, 'Hey, George, what do you think about this?' Or, 'Hey, George, you're doing it this way. Can you tell me more about that?' Obviously I can help. My goal is really to support each of these independent operators and Peter is a great one! I'm so fortunate to have him as our first, because I don't think I could have found a better first licensee in terms of somebody who has been doing it since 16 years and who also competes as a bodybuilder."
TG-The Gym is open to licensing its name and is doing a discovery day during IHRSA 2023. If you're an independent operator with 10,000 square feet or more with a strong focus on results, bodybuilding, body transformations, and serious fitness, definitely contact George to discuss how a rebranding to The Gym, along with all ancillary revenue opportunities and cost savings could be a fit. (visionplanet@msn.com)
In this episode, George and Pete discuss:
1. The unique licensing agreement that TG-The Gym has created to help independent operators rebrand and take their businesses to the next level. 

2. The multiple, ancillary benefits that come with joining TG and the potential of a grand reopening into "The Gym."

3. The advantages of being part of a team and how it can reinvigorate members, employees, business partners, and communities.

Click here to download transcript. 

Other episodes you'll enjoy around franchising & licensing: 

Jim Donnelly: https://www.halotalks.com/episode-386-restore-hyper-wellness-healing-the-world-one-body-at-a-time-with-ceo-jim-donnelly/ 
Todd Wadler: https://www.halotalks.com/todd-wadler-ceo-title-boxing-club-and-co-founder-boxunion/ 

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LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

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Dr. Sal Arria is one of the Founders of Lionel University (formerly ISSA College of Exercise Science), and an educational leader in the fitness industry. He's been around literally since the inception of the personal trainer education space. He continues his life-long mission of creating highly educated fitness professionals to help people change their lives.
Sal had a serious wake up call many years ago when, after presenting his plan to a Vice President of a very large insurance company, he was met with the conversation stopper, "Sal. Stop and do the math on this! It doesn't work for me!" Sal promptly threw $100 on the table and walked out. The very real reality is the fact that the medical insurance industry doesn't make money from healthy people. 
Arria states, "Could you imagine walking into a physician who spent eight years in college, many years in residency and say, 'Hey, I earned my certification . . . I took one class.' You can't do it! A single certification is great for entry level, but think about nursing as one example. You've got your LVN's, the entry level. But then there's the RN, the Surgical Nurse, and the Nurse Practitioner. The greater the level of responsibility, the greater the level of education needed . . .  We need our trainers to be able to go out and help change lives." And they need to be highly educated to do it! But not only that, the medical field as a whole also needs to know and feel confident that they're highly educated . . . so they can refer and partner with confidence.  
All this motivated him to create a program at Lionel which eventually evolved into accredited Associate's, Bachelor's, and Master's degrees. Sal and his team have created programs which could (hopefully) give MD's, DO's, NP's, etc the confidence to consistently refer patients to fitness professionals and create a natural partnerships which could provide physicians with objective data to demonstrate marked improvements in a patient's health. But we're not there yet. 
He continues, "The fitness profession is the healthcare profession! There are five key elements that, over the past 50 years, there have been more scientific and medical studies proving the domain of the fitness industry: Weight training, cardiovascular conditioning, flexibility, sensible personalized nutrition, and an active, positive lifestyle. Those five key elements are responsible for preventing and even reversing virtually every disease today." 
In this episode Sal and Pete touch on: 
1. Why the industry is, in many ways, fighting against a "backwards" system, and what we need to do to deal with this.
 
2. What the role is for skilled, highly educated fitness professionals in the HALO sector.

3. How teams of fitness and medical professionals can work together to attract more patients.

Click here to download transcript. 
Other episodes you'll enjoy around fitness education
Graham Melstrand: https://www.halotalks.com/graham-melstrand-ace-fitness/
Dr. Layne Norton: https://www.halotalks.com/episode-328-dr-layne-norton-ceo-founder-biolayne 

Connect With Us: 
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YouTube: https://www.youtube.com/@halotalks 
Twitter: https://twitter.com/thehaloadvisors 
LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

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Taylor Stull, a former product manager for preventative health solutions, is the Co-Founder of Flowell, a platform that provides team-based experiences and lifestyle games to help clubs and coaches build communities and keep people healthy for life – all while navigating the challenges of helping them make good decisions for long-term success.

"At the end of the day, we're working to try to keep people healthy for their whole life by helping them make good decisions. This way they can hopefully have longer, more enriching, more fulfilling lives. That's really what I'm here trying to bring to market," he states.

Taylor was determined to find a way to help people make better choices after his own health journey and he wanted to pay it forward. He developed Flowell, a team-based fitness gamification platform, to bring the community together and nurture relationships, as well as motivate healthy lifestyle decisions. 
Through trial and error, Taylor found that community, fun experiences, and rewards are key to long-term success and Flowell strives to provide all three. He hopes to bring people together, regardless of if they know each other, and create emotional relationships within Flowell. His passion is contagious! 

In this episode, Pete and Taylor discuss:
1. How Flowell is creating an innovative solution to help people make longer-term, healthy lifestyle decisions.
2. How they are leveraging partnerships, games, rewards, and community to help retain memberships and drive revenue.
3. Using creative rewards and personalized avatars to build trust and emotional relationships with members.
Click here to download transcript.

Other episodes you'll enjoy around rewards & gamification:

Brian Mitchell: https://www.halotalks.com/halotalks-podcast-with-brian-mitchell-of-promotion-vault/ 
Derek Flanzraich: https://www.halotalks.com/episode-375-derek-flanzraich-ness-ceo/ 

Connect With Us:
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YouTube: https://www.youtube.com/@halotalks 
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LinkedIn: https://www.linkedin.com/company/integrity-square/ 
Website: https://www.halotalks.com 

Loved this episode? Leave us a review and rating here: https://www.ratethispodcast.com/halotalks