469 episodes

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

HALO Talks: Elevating Wellness Pete Moore

    • Business
    • 5.0 • 14 Ratings

Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.

    From Athlete to Innovator-Dan Schreiber's Creation of WearBands

    From Athlete to Innovator-Dan Schreiber's Creation of WearBands

    Dan Schreiber is a dedicated fitness enthusiast and a former athlete who enjoys the simplicity and effectiveness of outdoor exercises. With a philosophy rooted in maximizing training efficiency, Dan appreciates workouts that integrate both strength and conditioning without the confines of traditional gym settings. Embracing the freedom of outdoor activities, he often engages in HIIT (High-Intensity Interval Training), plyometrics, and hiking to maintain a robust fitness regimen.
    His athletic background has significantly influenced his views on training methodologies. He often reflects on the traditional approach of separating weight training and field drills in sports training, advocating for a more seamless integration of these components. His experience led him to develop Wearbands--innovative training aids that combine strength training with functional movement, ensuring a comprehensive workout aligning with the natural movements experienced in sports and everyday life. In his pursuit of fitness, Dan is always searching for or creating tools that simulate the demands of athletic performance while simplifying the process, enabling him to stay active, engaged, and perpetually ready for any physical challenge.
    Regarding pricing and customization, Dan states, "We have different packages, but things start at roughly $100. We have a youth package for $80. We have different resistance levels as well, which when compared to the competition, they try to do the one-size-fits-all and compete on price. If you're going to put resistance bands on a body, it can't be one size fits all. If you do that, it's only going to work for a very narrow range of people. So we create multiple levels." 
    Key themes discussed
    Resistance bands activate entire kinetic chain effectively. Questioning patent protection and promoting marketing over legal action. Valuing fair prices for athletic product results. Entrepreneurship, NIL, grassroots marketing, industry's future. Patience in business for long-term success. A few key takeaways:
    1. Dan's journey developing WearBands highlights how personal challenges can lead to innovative solutions. His transition from college athlete to a busy father seeking efficient workout solutions exemplifies how personal needs often drive innovation.
    2. WearBands is aimed at integrating resistance training seamlessly into everyday movements. This product emphasizes enhancing performance without altering natural movement patterns, intending to engage the whole kinetic chain.
    3. Dan emphasizes the importance of patience and focus on generating profits. This approach ensures sustainability and longevity, avoiding the pitfalls of chasing unprofitable or premature expansion.
    4. Dan also mentioned his strategic shift from broad online advertising to targeted outreach, to specific retail environments and sports associations. This demonstrates a focused approach to growth, doubling down on sectors that show the most promise.
    5. Another recurring theme is the challenge of educating the market about an innovative product like WearBands. Dan chats about his experiences of gradual adoption among professionals and the importance of having credible endorsements and scientifically backed data.
    Click here to download transcript.  
    Resources: 
    Dan Schreiber: https://www.linkedin.com/in/daniel-schreiber-50225826 Wearbands: https://wearbands.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us: 
    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritysquare 
    YouTube: https://www.youtube.com/@halotalks 
    LinkedIn: https://www.linkedin.com/company/integrity-square/ 
    Website: https://www.halotalks.com 
    Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Execu

    • 26 min
    Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz

    Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz

    Sandra Statz is a seasoned veteran in the beauty industry and the inspiration behind the innovative beauty brand, AP Chem. With a focus on the often overlooked Gen X market, Sandra brings a wealth of experience from her days at major beauty conglomerates. In this episode we'll dive into the origins of AP Chem, discussing the unique approach Sandra and her Co-Founder are taking to create science-forward, fun, and effective beauty products targeted at mature consumers.
    We also touch on the intersection of beauty and wellness, and their unique incorporation of mental health awareness and psychedelics into their brand ethos. Listen now as we uncover the wins (and losses!) of launching a beauty brand in a saturated market, the importance of transparency in ingredients, and the personal journeys that shape entrepreneurial ventures.
    Regarding transparency, a topic clearly important to Statz, she states, "When I say transparency, we talk about these unusual ingredients that you typically don't find in skin care, and we're very open about it. We educate. We have content on social media that's clear and says GABA is a neuropeptide known as nature's Botox because it does XYZ. Palmitoyl Isoleucine is known as nature's filler because it does XYZ. You can easily look up anything on online and see. People want the truth. So we're transparent."
    Key themes discussed
    Starting a business with focus on market. Embracing fun, sensorial skincare for all 'nerds.' Questioning authority and marketing strategies for success. Tapping into wellness industry authentically, addressing struggles. Expect obstacles in the entrepreneurial journey. A few key takeaways:
    1. Sandra highlights the potential white space in targeting Gen X consumers within the beauty space. Her brand focuses on this demographic, which feels largely ignored by current market trends that heavily favor younger groups.
    2. AP Chem uses uncommon ingredients in skincare like neuropeptides, nootropics, and adaptogens which have known benefits for mental wellness but are also beneficial for skin health. This innovative approach not only differentiates her products but also enhances their efficacy.
    3. Sandra strongly emphasizes transparency. By educating customers about the ingredients and their benefits through clear, accessible information, AP Chem builds trust and authority in a market that often faces skepticism (many times, rightfully so!) about product claims.
    4. Sandra candidly discusses her personal health challenges and the mental toll of entrepreneurship. By sharing her struggle openly, she fosters a dialogue about mental health in business communities, which can sometimes be stigmatized or overlooked.
    5. The importance of community and peer support is a recurring theme, as Sandra mentions her participation in Founders Weekend. This type of networking and support group can be crucial for entrepreneurs navigating the high-stress landscape of launching and running a business.
    Click here to download transcript. 
    Resources:
    Sandra Statz: https://www.linkedin.com/in/sandra-statz-apchem/  A.P. Chem: https://www.apchembeauty.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us: 
    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritysquare 
    YouTube: https://www.youtube.com/@halotalks 
    LinkedIn: https://www.linkedin.com/company/integrity-square/ 
    Website: https://www.halotalks.com 
    Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

    • 27 min
    OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian

    OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian

    We're excited to have Blake Rose and Brian Price from OLA Beach Tennis on the episode. These childhood friends-turned-entrepreneurs share their journey of bringing the vibrant and accessible sport of beach tennis from Rio's shores to the sands of Southern California. Learn how they transformed a fun discovery abroad into a flourishing community-building sport that mixes play, wellness, and social interaction. Beach tennis isn't simply about the game. These guys have created a fantastic space where people can connect authentically, get some exercise, and be outside, all without the traditional pressures of the standard "networking over drinks." 
    Regarding the customer experience, they state, "We invest 100 percent of the profits back into the business. That's another thing to add is that because we're not drawing a paycheck from this, all the revenue we derive goes into the client experience, and it will in perpetuity while we're running it." 
    Key themes discussed
    Beach tennis: Competitive sport with growing popularity. Italian players growing the game, brand emergence. Beach tennis: Easy on the joints, fun for all. Instruction provided by professional Brazilian players. Flexible levels. Intentional, inclusive approach to growing beach tennis. Networking through sports builds stronger team morale. A few key takeaways:
    1. One of the prominent themes is the focus on building a community around beach tennis. They emphasize inclusivity, ensuring that participants of all skill levels feel welcome and can engage with the sport. They've worked hard to create an environment where players of all levels can find a place, enhancing the social aspect and fostering connections among participants.
    2. Another key takeaway is the idea of providing a healthier and engaging alternative to traditional social outings like bars. Events and games like beach tennis offer physical activity and fun while still facilitating networking and social interactions, arguably enriching connections more than standard social drinking settings.
    3. The episode also delves into how beach tennis is growing as a sport globally, with roots in places like Italy and significant communities in Brazil, Miami, Osaka, and now in Southern California. This accessibility and growing popularity point towards it being an emerging trend in recreational and competitive sports.
    4. The founders also discuss managing their day jobs while growing the beach tennis community. This balance allows them to reinvest profits back into their events, focusing on community and user experience over rapid financial growth. This model could inspire other entrepreneurs to pursue their passions even if they work full-time jobs.
    5. The conversation also highlighted how sports like beach tennis might contribute to helping solve larger societal issues like loneliness, obesity, and general health by getting people actively engaged in enjoyable physical activities, not "just" the gym. The discussion encourages other communities and leaders to think about similar inclusive sports initiatives for substantial social impact.
    Click here to download transcript. 
    Resources:
    Blake Rose: https://www.linkedin.com/in/blakemrose  Brian Price: https://www.linkedin.com/in/brian-price-analytics/  OLA Beach Tennis: https://olabeachtennis.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us: 
    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritysquare 
    YouTube: https://www.youtube.com/@halotalks 
    LinkedIn: https://www.linkedin.com/company/integrity-square/ 
    Website: https://www.halotalks.com 
    Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

    • 27 min
    Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking

    Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking

    Nick Allen is the visionary Founder behind Sunnyside, a pioneering health and wellness app designed for individuals who consume alcohol regularly and are looking to moderate their habits without committing to complete sobriety. Motivated by the lack of middle-ground solutions in the alcohol health space, Nick identified a substantial demographic of people who drink more than what might be considered healthy and are interested in adjusting their drinking habits, yet have no intention of becoming 100% sober. 
    Nick's approach with Sunnyside is unique because it focuses on mindfulness and moderation, providing a supportive tool for those who want to improve their health and wellness by being more conscious of alcohol's role in their lives. He recognized the dilemma faced by many who felt alienated by the traditional all-or-nothing solutions—either facing the stigma of admitting to being a problem drinker and pursuing complete sobriety or continuing without guidance. Sunnyside fills this much-needed gap by offering a practical, supportive resource for those seeking to bring their alcohol consumption into balance with their overall lifestyle goals, without the pressure to quit entirely.
    He states, "70% of US adults regularly consume alcohol, and about 30% of drinkers drink more than the healthy amount as kind of defined by the CDC. And so that gives us a TAM (total addressable market) of about 70,000,000 adults just domestically, who are drinking more than a healthy amount and yet who are not necessarily open or interested in the idea of support."
    Key themes discussed
    Sunnyside promotes mindful alcohol consumption. Growing awareness of alcohol's impact on wellness. Exploring personal relationship with alcohol and moderation. Premium tier offers proactive coaching at $298/year. High ROI for $99 subscription. Expanding into health and wellness ecosystem. Alcohol overuse is a public health crisis. Thousands benefit from new alcohol relationship program. Promoting active lifestyle and mindfulness, ditching "wellness." A few key takeaways:
    1. Nick emphasizes the importance of mindful drinking and moderation through his app. The product addresses a middle ground for people who recognize they might be drinking more than a healthy amount, but aren't necessarily interested in complete sobriety. This approach fills a significant gap in current alcohol-related health services.
    2. Unlike other apps that focus primarily on achieving complete sobriety for problem drinkers, Sunnyside offers a tool for those who want to manage their alcohol intake more mindfully without quitting entirely. This approach opens up the conversation on alcohol use in the broader context of health and wellness.
    3. Nick discusses the subscription-based model of Sunnyside, highlighting two main tiers of service, ranging from $99 to $298 annually. He also spoke about exploring B2B channels for expansion, particularly partnerships with health clubs, wellness centers, and corporate wellness programs.
    4. Women make up 70% of Sunnyside's users, and the service attracts both younger adults (21-25 years) and older groups (40+ and 60+ years). This diverse demographic engagement underscores the universal appeal of managing alcohol consumption healthily.
    5. Allen also shares how the app had positively impacted users' lives, from improving relationships to helping users make gradual, significant changes in their alcohol consumption. These stories validate the app's approach and the tangible benefits of moderate drinking habits tied with overall wellness.
    Click here to download transcript. 
    Resources:
    Nick Allen: https://www.linkedin.com/in/nicknella/  Sunnyside app: https://www.sunnyside.co/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us: 
    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritys

    • 28 min
    Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler

    Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler

    Delaine Fowler is an innovative physical therapist with over 20 years experience. Early in her career, she noted a recurring pattern; numerous workers from the same company were suffering identical injuries. Driven by curiosity and a proactive mindset, she started reaching out to these companies, offering to tour their facilities to attempt to understand the underlying causes of these injuries.
    She quickly recognized an opportunity to intervene before workers ever needed medical attention. She recalls an encounter that particularly shaped her approach: a worker approached her, clipboard in hand, visibly nervous about her presence. The worker explained that she had recently switched to a different line at her plant and had been experiencing wrist pain ever since. This interaction underscored the impact of workspace adjustments on worker health and solidified Delaine's commitment to workplace health advocacy.
    Delaine's proactive approach and dedication to preventative physical therapy have made significant strides in improving workplace safety and reducing the incidence of work-related injuries. Fowler has not only aided countless individuals in avoiding painful injuries but also helped transform the way companies think about employee health and safety while saving them significant money as well. 
    Regarding the impact of workplace health initiatives, she states, "We help reduce claims. We also reduce the cost of claim. We reduce lost time to work. So we're measuring all these things with clients to demonstrate that this is a high ROI for the the company."
    Key themes discussed
    Therapist identifies workplace injuries and takes action. Understanding physical limitations in manufacturing for efficiency. Designing ergonomic work stations for varied physical needs. Company’s use of data to negotiate insurance rates. Virtual model relies on management support, care. Wholesale code, improving products, entrepreneur's challenges, promoting safety. Treating work as a physical workout is beneficial. A few key takeaways:
    1. Delaine emphasizes the significance of addressing potential health issues within the workplace before they become serious, using her background in physical therapy to make impactful changes in industrial settings. In one example, she illustrated this with her early career experiences of minimizing repetitive injury risks by simply adjusting the positioning of a button in a factory.
    2. Delaine highlighted the connection between employee engagement and productivity. By creating a workplace environment that prioritises employee health and safety, businesses can significantly boost productivity. This involves understanding and modifying the physical demands of jobs to prevent injuries, ultimately enhancing overall company performance.
    3. Through examples like saving a company over $1 million by reducing OSHA reportable injuries and other health-related costs, Delaine demonstrated the economic advantages of integrating health-focused programs within workplace practices. This proactive health management not only improves employee wellbeing but also results in substantial cost savings for employers.
    4. The conversation pushed the idea of viewing employees as "industrial athletes," which shifts the perspective on occupational health from reactive to proactive. Just as athletes prepare and maintain their bodies to perform, workers too need to be supported to maintain their physical health to perform optimally in their roles.
    5. The importance of evolving workplace health initiatives to be more comprehensive was discussed—a shift from traditional wellness programs to more integrated, holistic health services onsite, like first-aid care and job-specific physical coaching. Delaine suggested this approach will gain traction as the benefits become more apparent to employers across various industries.
    Click here to download transcript. 
    Resources:
    Delaine Fowler: https://www.linkedin.com/in/delaine-fowler/  Ac

    • 27 min
    bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness

    bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness

    Alexa Newkirk has always seen wellness and fitness as her sanctuary—a vital outlet from the everyday challenges of adolescence and an effective tool in her battle against anxiety and depression during high school. Recognizing the profound impact that holistic health—encompassing physical, mental, social, and emotional well-being—had on her life, Alexa was inspired to dedicate herself to guiding young individuals in discovering their own passion for health and wellness.
    At bKYND ("Be Kind"), where she is an advocate for a holistic wellness model, Alexa continues to fuel her commitment to nurturing inclusive environments that empower youth to thrive in all aspects of life. Her work is a reflection of her own journey and a testament to her belief in the transformative power of well-rounded health practices.
    bKYND uniquely blends physical activities with educational discussions, reaching various schools and impacting thousands of students by making wellness accessible and engaging. Join host Pete Moore and Alexa as they uncover the inspiring stories of growth, community, and the power of setting a foundation for healthy living from an early age.
    "A lot of our programming is really dependent on the energy of our coaches. We teach K through 12, so you really gotta have that enthusiasm . . . the ability to be flexible and make changes on the spot. Because our main objective is to make sure they have a good experience, those early life experiences (hopefully positive experiences with physical activity!) are what really is going to shape their habits for the rest of their lifes," states Newkirk. 
    Key themes discussed
    Promoting holistic health and wellness through variety of activities. On-site programming removes barriers, benefits families, involves the whole family.  Discussing programming and sales cycle length. Classes accommodate 12-15 students, 2 certified coaches. Free on-site wellness program and how they stand out. Anecdote: Middle school boys discussing stress and their feelings after the program! A few key takeaways:
    1. Alexa discusses bKYND, which focuses on a holistic wellness model to engage youth. The program emphasizes not only physical health through fitness activities but also integrates mental, social, and emotional health education, aiming to foster well-rounded development.
    2. bKYND is distinctive in its approach by delivering programs directly in schools, making it easily accessible. This eliminates transportation barriers and makes the programs available at no cost to the students or parents, thanks to school-funded contracts.
    3. Newkirk highlighted the expansion of their programs from 3 schools initially to potentially 30, showing significant growth and acceptance. This showcases a scaling model that could inspire similar education-based wellness programs.
    4. The anecdote about middle school boys openly discussing their stress management techniques illustrates the program’s impact in breaking down communication barriers among youth regarding mental health, a traditionally stigmatized topic.
    5. The mention of forming partnerships with entities like Nike or Adidas hinted at future potential for commercial partnerships, which could further enhance program resources and reach. Alexa also mentioned how their program could prompt youth to influence their families' health habits, suggesting an indirect method to wider community health improvements.
    Click here to download transcript. 
    Resources:
    Alexa Newkirk: https://www.linkedin.com/in/alexa-newkirk/  bKYND: https://www.thebkyndco.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us: 
    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritysquare 
    YouTube: https://www.youtube.com/@halotalks 
    LinkedIn: https://www.linkedin.com/company/integrity-square/ 
    Website:

    • 27 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

willhardy00 ,

Great Podcast!

Learned a lot listening to Pete’s podcast! Great business insight, great stories of emerging business and market leaders. Would recommend to anyone!

Ti26yyyyy ,

HALO Talks Review

Love listening to HALO talks. Each one provides me with more and more knowledge surrounding the health and wellness sector and I am eager to keep learning about the industry.y

Raba18 ,

Very Helful

The depth and quality of conversation is extremely helpful for anyone affiliated with the HALO sector. The podcast gives very useful information and insights!

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