Hashtag Authentic is the podcast for dreamers, makers, entrepreneurs and creatives who want to grow their online audience without having to sell their soul. If you're looking to find a balance between brilliant marketing and gentle, human authenticity... If you're determined to grow your business without spending the mortgage repayment on Facebook Ads... If you want to find your audience, and just possibly yourself, as well, in this digital world... then welcome to the community!
In each episode, Certified Coach and UK Instagram Expert Sara Tasker (@me_and_orla) and her guests share inspiring stories, practical Instagram strategies and insider social media insights to help you create the life, presence and business of your dreams.
Social Video, with Sophia Smith Galer
“The aim is not to be viral, but to be high-value” - Sophia Smith Galer
Sophie Smith Galer is a senior news reporter at Vice World News, author of the new book Losing It: Sex Education for the 21st Century, and a TikTok content-creator extraordinaire.
We all know that journalism pre-dates social media, and has been weakened by it in some places, but Sophia has found a way to bridge the two, and is blazing a new path. She recently received a British Journalism Award on “Innovation of the Year” for her use of social media in reporting.
The Time of the Writer with Farrah Storr
"Sometimes the best stories are the ones we don't set out to tell"
Much has changed for Farrah Storr since the last time she joined me on the podcast. A former editor of Cosmopolitan magazine, and editor-in-chief of Elle, Farrah now writes "Things Worth Knowing" on Substack, a tech newsletter platform that she calls "A personal media channel for the individual."
We had a wonderful conversation about storytelling, the return of long-form content, and the pleasures of writing in community, rather than one-way broadcasting.
Farrah is also a wealth of information if you'd like to try Substack for yourself!
Why niching on Instagram is (generally) bad advice
Full show notes to follow soon.
Radical contentment, with Jamie Varon
“Maybe being able to earn your goodness and your worth is the true delusion.” - Jamie Varon
Jamie Varon is truly multi-hatted: she's a writer, designer, digital course creator, creative consultant, and author of the wonderfully-radical new book, Radically Content: being satisfied in an endlessly dissatisfied world. We had a fabulous, meaty conversation about the true things that drive us, where we find motivation, and the path to actual - rather than simply Instagrammable - contentment.
The magic found in true community, with Gina Bianchini
“When you’ve spent years valuing yourself, your brand and your value in the number of people who follow you or the size of your email list, making that shift to quality over quantity can be challenging. And yet when you do it, something magical gets unlocked.” - Gina Bianchini
My guest today is Gina Bianchini, co-founder and CEO of Ning and more recently the founder of community-creation platform Mighty Networks. To let her contagious enthusiasm speak for itself, Gina is “passionate about how people come together in communities to master something important, together.”
Minimalism and Simplifying Life with Jessica Rose Williams
"Minimalism and simplifying life comes down to learning how to use the word no"
I'm so excited that we finally made this episode happen!! We recorded this episode just before Jess birthed her beautiful book Enough, which is out now. It's about learning to simplify life, let go and walk the path that is truly ours. It's a how-to/memoir, based on Jess' story about how she learnt to let go of mental and physical stuff
Jess is a writer & lifestyle blogger based in the Peak District, in the UK who writes about simple, creative & intuitive living.
She's also a part of the Insta Retreat Family!
SO SO helpful
As someone who is not super Instagram savvy this podcast has been a Godsend. Sara is such a wealth of knowledge on all things IG and her guests are brilliant!
such a happy little podcast
Sarah’s podcast is so happy and lovely, while tackling some very serious business strategy concepts. Her guests are always interesting and I’ve found myself thinking about their interviews days later. I think this podcast is one for anyone - even if you aren’t a creative entrepreneur or maker. It opens your eyes to various entrepreneurs and makers to support with your business, and if nothing else to give a “like” on Instagram!
Really appreciate your creativity and perspective, Sara. Loved your book too! Cheers.