Health, Pharma and Creative

We know that collaboration and increasing diversity within our teams can lead to more effective and insightful work and in the health, wellness and pharma fields, that diversity must include science.

Eric Weisman and Renata Maia, 2023 LIA jurors, sat down with host Sarah Knights to discuss their recent moves from the consumer sector into the health and pharma fields. They highlighted creativity within this sector. Renata also underlined the importance of sharing the room with medical and scientific experts to create work that’s accurate and impactful. 

Show notes: 

NZ insurance afterlife ad: https://www.lbbonline.com/news/special-brings-the-dead-back-to-life-for-one-last-performance-in-campaign-for-partners-life

American Society of Clinical Oncology (ASCO) - "Most Beautiful Sound": https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=beautiful+sound

https://adage.com/creativity/work/wpp-captured-sound-cancer-cells-being-destroyed-oncology-campaign/2498766

“Samsung Unfear”: https://www.youtube.com/watch?v=Mb2nEVuHRWk

The Mexican Red Cross - "Donate Siren":  https://2023.liaentries.com/winners/?id_entry=104414&id_medium=28&id_submedium=80&id_category=0&view=details&range=f&page=1&keyword=&medium=&category=&award=&country=&title_brand=&credits=red%20cross&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=true

Horaios Dermatology Clinic - "DiagnostiCookies": https://2023.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=diagnostic

Anne de Gaulle Fondation - "Anne de Gaulle": https://2023.liaentries.com/winners/?id_entry=103518&id_medium=28&id_submedium=80&id_category=0&view=details&range=f&page=5&keyword=&medium=&category=&award=&country=&title_brand=&credits=de%20Gaul&company_name=&city=&proceed_simple_search=false&proceed_advanced_search=true

https://www.aerotime.aero/articles/32842-paris-charles-de-gaulle-airport-temporarily-changed-name-why

Credits:

Guests:

Eric Weisberg, Global Chief Creative Officer, Havas Health & you

Renata Maia, Global Chief Creative Officer, Wunderman Thompson Health

Host: Sarah Knights, Eardrum Sydney

Producer, Sarah Knights, Eardrum Sydney

Music: Brian Yessian, Yessian Music

Manager: Laurissa Levy, London International Awards

Production Company: Eardrum