Heartbeat Podcast Digital Impulse

We’re so excited to premiere the Heartbeat Podcast by Digital Impulse!

Join us as we sit down with our in-house experts and experienced guests as we discuss some of the biggest topics in the world of websites, digital marketing, and online experiences powering modern businesses.

We’re keeping it fun, informative, and packed with good insights. Worth a listen if you’re anywhere near the field of digital marketing, design, development, or strategy!

Listen to the first 3 episodes today on our website (links below) or wherever you get your podcasts!

In this episode Conor, Andrew, Roland, and Joe dive into a big, big topic: the crucial elements of a website’s homepage.The conversation revolves around defining a homepage, its role as a digital face for your site, and the importance of clearly communicating a company’s identity and mission.We also delve into the challenge of making a homepage effective, particularly for the majority of websites that lack global brand recognition, including:
The need for clear communication about your company’s most basic infoThe importance of the homepage hero section, the top part of the homepage, as the first impression and a critical conversion driverThe role of navigation in user experience, and the importance of an intuitive design and homepage navigationWhether the burden of generating sales can really be placed on the homepage, and how to make that most effective

Conor, Andrew, and Lauren chat about the common challenge of scope creep in projects–and how we, as an agency, work to prevent and address it.We get into some of our experience and insights around anticipating and preventing scope creep, including:
The importance of thorough planning, asking the right questions during the sales process, and setting expectationsearlyHow technology, functionality, and pricing structures play a huge role in long-term project costsOur experiences and strategies, highlighting the significance of effective communication, building strong client relationships, and being proactive in addressing potential issues.Overall, keeping projects in scope comes down to clear communication between us and our clients. That way, we can help do everything possible to make sure projects stay in budget and on course, regardless of how cutting-edge the end result needs to be. Listen in for more details.

In this episode of the Heartbeat Podcast, Conor sits with Andrew, Roland, and Caleb to get to the heart of one major question:

How clever is too clever when it comes to campaign ad copy?

We run through some of the most memorable taglines or headlines we’ve seen in the wild (especially on billboards and social media ads) and get into whether this kind of cutesy, pun-filled approach is an asset or a detriment to the overall impact of the ad.

This is a conversation about the impact of creativity, strategy–and, critically, the context around which an ad is presented. There’s a unique challenge to making a clever tagline work, and placement is crucial.

But are bravery and creativity like that really rewarded in the industry?

Listen and let us know what you think… and feel free to pass along yoru favorite great (or horrible) taglines from the wild.

In the fast-paced world of marketing, acronyms are like currency. They can save time, add a touch of professionalism, or leave everyone scratching their heads. In a recent episode of The Heartbeat Podcast by Digital Impulse, the team dove into the world of marketing acronyms and the art of using them effectively.
The podcast kicks off with a discussion among Conor, Chapin, Roland, Maggie, and Mary, exploring the nuances and challenges of dropping acronyms in client meetings. From feeling like a marketing pro to accidentally causing confusion, the team shares their experiences and strategies for navigating acronym-laden conversations.

Chapin shares a clever tactic he uses when faced with unfamiliar acronyms: ChatGPT. By setting up a digital marketing chat, he can quickly get context-specific explanations, saving face and keeping the conversation flowing.

The team then embarks on a lightning round, testing each other's knowledge of common marketing acronyms. From the familiar "CTA" (Call to Action) to the more obscure "CPM" (Cost Per Mille), they showcase both their expertise and occasional stumbles, proving that even seasoned marketers can get tripped up.

As the conversation unfolds, one thing becomes clear: while acronyms can streamline communication, they can also create barriers if not used judiciously. Mary points out the importance of reading the room and adjusting your language to match the client's level of familiarity.

Despite the potential pitfalls, acronyms remain a staple of marketing discourse. They serve as shorthand for complex concepts and facilitate efficient communication within the industry. However, striking the right balance between clarity and brevity is key to effective communication.
Whether you're a seasoned marketer or just starting out, understanding and mastering marketing acronyms is essential. By staying informed, reading the room, and knowing when to spell it out versus when to drop the acronym, you can navigate client conversations with confidence and clarity. And if all else fails, there's always Google to lend a helping hand.

Peter, Conor, and Andrew dive into one of the biggest questions at the start of any new website build: is WordPress really the right content management system for your business?

We get into the technical, the practical, and the more philosophical on why WordPress can actually be a solid CMS option when it's used correctly, and how to avoid some of the biggest WP challenges many website owners run into.