26 min
High-Growth Strategies for Customer Experience in 2021 w/ Pat Oldenburg The Data-Driven Marketer
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- Business
Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.
How do we keep people engaged online when they’re doing everything they can to cut back on screen time?
Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.
What we talked about:
Addressing the digital event slump Two direct mail problems and solutions Gathering pieces of the attribution puzzle Sales and marketing alignment
For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at this link.
Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.
How do we keep people engaged online when they’re doing everything they can to cut back on screen time?
Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.
What we talked about:
Addressing the digital event slump Two direct mail problems and solutions Gathering pieces of the attribution puzzle Sales and marketing alignment
For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at this link.
26 min