64 episodes

Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.

Honest Marketing Honest Podcasts

    • Business
    • 5.0 • 27 Ratings

Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.

    Caleb Talley: From Concept to Success with Startup Junkie

    Caleb Talley: From Concept to Success with Startup Junkie

    Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit. 
    On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Startup Junkie Foundation, has a fascinating story to share with all you entrepreneuring folks tuning in.
    Caleb shares insights on the critical support structures that Startup Junkie provides, from one-on-one consulting to dynamic workshops and events tailored for entrepreneurs. These resources are not just about advice—they are about creating connections and opportunities that can pivot a startup from struggling to thriving. 
    He also emphasizes the importance of community and networking in the entrepreneurial journey, revealing how local success stories often begin with simple, yet strategic, community interactions.
    If you're an entrepreneur looking to ground your startup in solid strategies and community support, this episode is a goldmine. Tune in to glean wisdom from Caleb's extensive experience and learn how you might just find the key to your own success story at Startup Junkie.
    Specifically, this episode highlights the following themes:

    Startup Junkie’s roots and goals

    Empowering startups to become enterprise-ready

    Building successful business models while avoiding detrimental investment

    Link from this episode:

    Get to know more about Caleb Talley: https://www.linkedin.com/in/caleb-talley-25189211b


    Learn more about Startup Junkie Foundation: https://startupjunkie.org


    Subscribe to Startup Junkie’s YouTube channel: https://www.youtube.com/channel/UCqExEuOdzJWStrExSmv8d-g


    Listen to The Startup Junkies Podcast: https://podcasts.apple.com/us/podcast/the-startup-junkies-podcast/id1014096501


    Learn more about Fuel HealthTech Accelerator: https://www.fuelaccelerator.com



    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 41 min
    Tristan Gray: How Quality Links Drive SEO Rankings

    Tristan Gray: How Quality Links Drive SEO Rankings

    Quality links can make a significant difference in your search engine rankings, driving visibility, authority, 
    In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overcoming the challenges of link building.
    Tristan breaks down the difference between quality and quantity, explores the evolving SEO landscape, and explains why content is still king when building valuable links. We also touch on how AI is transforming SEO and the delicate balance of leveraging AI without sacrificing quality.
    If you’re keen to get your site to rank better, this chat with Tristan is a must-listen. He’s got the insights and tips that could really make a difference.
    Specifically, this episode highlights the following themes:

    Why quality backlinks are crucial for SEO

    Strategies for building authentic and effective links

    Common link-building mistakes to avoid

    Link from this episode:

    Get to know more about Tristan Gray: https://www.linkedin.com/in/tristangraymelbourne


    Learn more about NO BS Marketplace: https://nobsmarketplace.com



    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 44 min
    Change Is Coming...

    Change Is Coming...

    Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away.
    In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement. 
    I also share some personal observations and predictions for the future of marketing, drawing from recent developments and expert discussions.
    So don’t miss out on these crucial insights that could redefine your marketing playbook. Tune in now to stay ahead and make the most of the changing tides in our industry.
    Specifically, this episode highlights the following themes:

    The rising trend towards a balanced marketing approach

    The impact and role of AI technology in marketing

    Future podcast direction and guest interviews

    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 23 min
    Ashley Stanford: Engineering Word-of-Mouth

    Ashley Stanford: Engineering Word-of-Mouth

    The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference.
    In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about.
    She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos. 
    You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge!
    Specifically, this episode highlights the following themes:

    Effective strategies for leveraging word-of-mouth marketing

    The role of digital tools in amplifying your brand's message

    Insights on building a marketing plan that turns customers into advocates

    Link from this episode:

    Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford


    Discover how Ticketsocket can transform your event management: https://ticketsocket.com


    Boost your marketing with Ice Cream Social: https://icecreamsocial.io



    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 31 min
    Adam Callinan: From Shark Tank to Serving E-Commerce Businesses

    Adam Callinan: From Shark Tank to Serving E-Commerce Businesses

    One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence.
    Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane, a cutting-edge software designed to elevate e-commerce businesses.
    Our conversation revolves around Adam's transition from showcasing a product on national TV to tackling the challenges and seizing opportunities within the e-commerce space. We delve into the nuts and bolts of managing a product-centric business, the pivotal moments that lead to a significant pivot towards a service-oriented model, and the insights gained from both successes and setbacks.
    So, hit play and get ready for an episode brimming with wisdom gleaned from the front lines of entrepreneurship.
    Specifically, this episode highlights the following themes:

    The highs and lows of entrepreneurship

    The transition from BottleKeeper to creating Pentane

    Helpful tips for profitability and growth in e-commerce business

    Link from this episode:

    Get to know more about Adam Callinan: https://www.linkedin.com/in/adammcallinan


    Hop on a trial of the Pentane system for $1 today: https://www.pentane.com/honest


    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 49 min
    Caroline Crawford: How to Pivot and Evolve Your Marketing Strategies

    Caroline Crawford: How to Pivot and Evolve Your Marketing Strategies

    Marketing's an adrenaline-fueled ride. 
    You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking.
    In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. 
    We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference.
    There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation!
    Specifically, this episode highlights the following themes:

    The importance of competitive positioning and simplifying marketing activities

    How to admit when current strategies aren't working and pivot

    The effectiveness of a targeted and bespoke approach to marketing


    Link from this episode:

    Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22


    Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com


    Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast


    Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide



    Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals!
    And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 

    • 41 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

111Wow111 ,

Insightful

Really enjoy this podcast with Travis! The format is super clean and content both interesting and helpful. Most of all, it’s actionable, something you don’t see very often. Well done!

ajsilber ,

Awesome Show!

I love listening to Travis’s show regularly. His (and his guests) insights on all things marketing have been a huge help for my small business!

Anna [SOP] ,

Informative and Inspiring! 👍👍🔥

Honest Marketing is an amazing show focused on providing great insights for people looking to grow their business ethically. Travis Albritton delivers valuable advice in a clear and engaging manner. The podcast's practical content and ideal episode length make it a must-listen. Keep up the great work, Travis!

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