112 episodes

Hop Forward is a weekly podcast dedicated to the craft beer industry. Including both interviews, discussions and stories from a range of brewers and entrepreneurs within the industry, to advice from founder and host, Nick Law, about starting, scaling and sustaining your own ventures, the Hop Forward podcast is here to help you get ahead with your beers, brand and business.

Hop Forward: Getting You Ahead in the Brewing and Beer Business Nick Law

    • Business
    • 5.0 • 2 Ratings

Hop Forward is a weekly podcast dedicated to the craft beer industry. Including both interviews, discussions and stories from a range of brewers and entrepreneurs within the industry, to advice from founder and host, Nick Law, about starting, scaling and sustaining your own ventures, the Hop Forward podcast is here to help you get ahead with your beers, brand and business.

    Julie Rhodes on Getting Them Through the Door: Increasing Beer Sales through Good Marketing

    Julie Rhodes on Getting Them Through the Door: Increasing Beer Sales through Good Marketing

    The Disruptive Entrepreneur, Rob Moore, says that  the difference between sales and marketing is, ‘Sales is taking the cash off the customer… marketing is getting them into the shop in the first place!’.
    If you were to sit down, right now, and assess your marketing and sales activity, how would you fare?  Are there any areas where you could grow in your marketing activities and testing their effectiveness?
    The beer industry has a lot of competition for tap lines, shelf space, social media engagement and, ultimately, customers to purchase your beers.
    So, how does a consumer make their purchasing decisions?  How do they know which beers to buy and where to get them from?  How do they know whether the breweries, bars or businesses they’re purchasing from align with their own internal values?
    How do we get them into the shop in the first place?
    These are the questions we discuss with Julie Rhodes from Not Your Hobby Marketing.
    From English pubs to craft beer bars to supplier sales and management, Julie has worn many hats in the beverage world.
    You name it, she’s done it - front of house service, finance, marketing, inventory and supply chain management, product orders, national accounts, field sales, large scale special events, social media management, point of sale material creation, distributor management, sales training, mentoring, CRM’s, data management, website creation, product deliveries, and logistics.
    She’s sold and marketed beer and cider in various regions throughout the US, giving her diverse insights into sales and marketing for the drinks business as a whole, working with breweries and cideries across the United States.
    Julie really is the craft beer unicorn!
    For more info check out Not Your Hobby Marketing or get in touch with Hop Forward to see how we can help you with your sales and marketing strategies.

    • 1 hr 15 min
    Branding a Beer Business: a Conversation from a Designer's Perspective [with Marcus Ohanesian and Nick Law]

    Branding a Beer Business: a Conversation from a Designer's Perspective [with Marcus Ohanesian and Nick Law]

    On the Hop Forward Podcast this week, two designers involved in the craft beer space - Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer's perspective.
    How has beer branding changed over time?  How does a designer approach a branding project?  What does a brewer need to do to get their product to stand out on a shelf or a bar?  And what even is branding?  Is it just the design on a can or a flashy logo?
    These are some of the questions we ask as we talk about how branding can be make or break for your beer business.




    Find out more from Hop Forward and our partners…


    Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn


    Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead.


    Join our Facebook Community to connect with other industry professionals from across the globe.

    • 1 hr 2 min
    The Origins of Moonwake Beer Co

    The Origins of Moonwake Beer Co

    Already a year in the making, Moonwake Beer Co based in Leith, Edinburgh, spent January 2021 lockdown awaiting delivery of their 35hl three-vessel brew kit that has been delayed due to a backlog of containers at the Port of Felixstowe due to issues stemming from Brexit and the Covid-19 pandemic.
    Demolition in their Tower Street unit commenced in January 2020 with work being halted due to the March lockdown, however, the founders did not let this stop them and instead took on a lot of the demolition and painting of their mural themselves.
    Having finally just taken shippment of their brewhouse, it won't be long before Moonwake Beer Co start brewing with mindful intent using modern their kit and quality ingredients, reflecting a rich brewing history and over a decade of collective experience.
    In this discussion, we join Finlay Heslop and Vinny Rosario from the brewery to talk about the origins of the brewery, why they changed their name after setting the business up, how they've coped with the various challenges, and what they're hoping to achieve in the coming months ahead.


     
    THIS WEEK'S EPISIODE IS PROUDLY SPONSORED BY...
    From tanks to full brewhouses SSV Limited have got you covered. In just five short years SSV Limited have established themselves as the go to partner to help you grow or launch your brewery.
    High quality tanks, parts, brewing kit and the knowledge and experience to ensure your project runs smoothly from beginning to completion.
    Their recently opened parts shop stocks well over 1000 essential brewing parts to keep your brewery up and running.
    Visit their website on www.ssvlimited.co.uk and check out their latest projects.


     

    Find out more from Hop Forward and our partners…


    Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn


    Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead.


    Join our Facebook Community to connect with other industry professionals from across the globe


    Don't forget to check out Beer of the Week in partnership with Brewery Market: Independent Beer Retailer of the Year 2021 in the Drinks Retailing Awards

    • 1 hr 10 min
    East Meets West [with Vocation Brewery & Gweilo Beer UK]

    East Meets West [with Vocation Brewery & Gweilo Beer UK]

    I first became aware of Vocation Brewery on a warm summer’s drive to Stamford in 2015.  As we passed The Green Man pub on the edge of the town, I saw an A-board sporting a design that reminded me of The Eye of Ra.  I took particular notice of it because in my post-college days, I had been in a band with a similar looking logo.
     This was one of my first interactions with the brewery, though it would take me several years before I actually tried any of their delicious beers.
     John Hickling, who worked in IT for a bank, set up Vocation in 2015, rebuilding an old chicken shed into a brewhouse, which now outputs 50 HL per year, making one of the largest independent craft breweries in the UK.
    Not only does the outdoor walkway along the top of their fermentors offer stunning views of the cascading hills of West Yorkshire’s Cragg Vale, the vantage point sees off beers like Love & Hate and Pride & Joy across the UK and waves bon voyage to their flagship brands as they head overseas.
    In addition to a canning and bottling line, the brewery have recently expanded its exports to the far east through an unlikely partnership... 
    Tired of the corporate world with a similar story to John, Ian Jebbitt - a trademark solicitor by vocation - founded Gweilo Beer in Hong Kong with his wife Emily and friend Joseph Gould to create fun, fresh, natural, unpasteurised beers for the people of Hong Kong and Asia to enjoy.
    Back by a team of hard-working, fun-loving professionals, Gwelio has already found its way into many corners of the world in taphouses, hotels, airlines and supermarket shelves and is expanding its brand with a brew-in-market model.
    Partnering with Vocation to produce their core range, as well as working with other independent craft brewers for one-off collaborations, Gweilo Beer UK was established under the Commercial Directorship of Sean Robertson, a long time veteran of the brewing industry.
    In this episode, East meets West as myself, Sean and Vocation’s Sales Director, John Hadingham, discuss the partnership between the two breweries across the globe.  Our round table discussion covers everything from brew-in-market models, exporting brands to other territories, the growth of the breweries, and how relationships are forged and managed to allow each brand to remain distinctive, despite being brewed in one location.
    Please note, at points the audio quality drops in and out a little; I’ve done everything I can in order to clean it up as much as possible, but I think you’ll agree that it’s a fantastic discussion.
    Enjoy!
     

     
    Support for this episode comes from Lallemand Brewing.
    Lallemand Brewing, a division of Lallemand Inc., a global producer of yeast and bacteria, is helping breweries achieve their growth and quality goals by offering products, services, and education.
    Lallemand Brewing’s premium brewing yeasts and bacteria deliver unmatched consistency, reliability, and purity, allowing brewers to take full control of the brewing process.
    At the forefront of innovation, Lallemand Brewing recently launched several dry yeast products: LalBrew Voss, LalBrew Verdant IPA, and WilBrew Philly Sour.
    For more information about Lallemand products in the UK please contact our local representative Andrew Paterson, global contacts details for the UK and other territories can be found via our website www.lallemandbrewing.com
     

     

    Find out more from Hop Forward and our partners…


    Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn


    Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead.


    Join our Facebook Community to connect with other industry professionals from across the globe


    Don't forget to check out Beer of the Week in partnership with Brewery Market: Indepen(continued)

    • 55 min
    An American Brewery in London [with Werewolf Beer]

    An American Brewery in London [with Werewolf Beer]

    During his 5 years as Head Brewer at London Brewing Co, Rich White - original up upstate New York - was able to help it grow from a tiny kitchen brewery to a full size production facility, creating amazing, award winning beers that sold all over the UK.
     As well as at one time even simultaneously taking over 10 taps at over 200 Nicholson's pubs in London, Rich brewed collaborations that even went as far as Finland and the USA, brewing some of the first well received modern sour beers in the UK as well as their award winning 100 Oyster Stout.
    With the brewery, Rich was invited to serve 100 Oyster Stout on cask at the Guinness brewery in Dublin as part of their prestigious International Stout Day and was even the first cask tapped at St James Gate Brewery since they'd moved to kegs in 1963!
    Recently though, Rich has taken his love of werewolves, creepy clowns, zealous zombies and all things horror is raising funds for an American brewery in London…
    Werewolf Beer has been slowly moving along due to COVID-19 but is now ready to charge ahead with support of beer fans from across the globe through an ambitious crowdfunding campaign, which is currently live, to give rise to a brewery unlike any other:
    An Americana themed taproom complete with US snacks and its own HAUNTED GHOST TRAIN is coming to Camden Town and I caught up with Rich to find out about the perils of crowdfunding and launching a new brewery in the midst of a pandemic.
    However, our conversation takes twists and turns like a spooky rollercoaster as we discuss brewery themes, beer styles, reactions on social media and so much more.
    If you’re interested in finding out more, connecting with Rich, and want to support Werewolf Beer’s crowdfunding campaign, then head over to https://www.crowdfunder.co.uk/werewolfbeer and give generously.
    But whatever you do… don’t feed him after midnight…!



    Find out more from Hop Forward and our partners…


    Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn

    Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead.
    Join our Facebook Community to connect with other industry professionals from across the globe

    Don't forget to check out Beer of the Week in partnership with Brewery Market: Independent Beer Retailer of the Year 2021 in the Drinks Retailing Awards

    • 1 hr 20 min
    How to Make a Sustainable Beer [with DEYA Brewing Company]

    How to Make a Sustainable Beer [with DEYA Brewing Company]

    Sustainability and ethics are not only becoming a part of brewery life but are starting to come to the forefront for the modern beer business.
    One brewery who are serious about working out their CO2 emissions and make a real life difference is Cheltenham’s DEYA Brewing Company.
    DEYA have become synonymous with their flagship beer, Steady Rolling Man: a soft, opaque New England style Pale Ale that is like drinking a cloud made of tropical fruits.
    Theo Frayne, a brewer who studied a Masters of Brewing and Distilling at Heriot Watt and then completed internships at both Odell Brewing Co. in Colorado and Cotswold Brewery, closer to home, took a leaf out of breweries such as Sierra Nevada's book and focused on perfecting one beer, dialing in the recipe until it was perfect.
    And it is perfect: a modern classic on every level.
    It’s little wonder why DEYA have attracted so much attention and affection in the world of beer through that beer alone, not to mention the other fantastic DIPAs, IPAs and other styles to come from their 40HL brewery.
    For anyone who has conversed with Theo himself, you’ll understand how and why DEYA have achieved the success they have in a relatively short space of time.  He is a switched on, intelligent guy who has a deep understanding of both the brewing process and the practical aspects of running a business.




    THIS WEEK'S EPISODE IS SPONSORED BY...
    Support for this episode proudly comes from Muntons plc.
    Muntons is a UK manufacturer and global supplier of world class malts and malted ingredients.
    As the greenest maltster in the world, sustainability lies at the heart of Muntons and is proud to boast the claim of manufacturing 100% sustainable malt. Muntons trustworthy data can support its customers’ raw material credentials by helping to map their carbon impact and look at potential mitigation options.
    Over the past 10 years, Muntons has reduced its greenhouse gas emissions by 24% per tonne of produce and has become the only maltster in the world to sign up to have set a science-based target to reduce greenhouse gas emissions by 45% from 2010 to 2025.
    In 2020 Muntons completed the installation of a Bio Mass plant at its Bridlington Maltings and is currently building one at the Stowmarket Maltings in Suffolk.
    Sustainable brewing begins with Muntons.  For more information, contact the Muntons team by emailing Hello@muntons.com or visit www.muntons.com
     



    Find out more from Hop Forward and our partners…


    Follow is on Social Media: Facebook / Instagram / Twitter / LinkedIn

    Visit hopforward.beer for more insights and a range of branding, marketing and business development services to help you and your beer business get ahead.
    Join our Facebook Community to connect with other industry professionals from across the globe

    • 1 hr 2 min

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