27 min
hort-Form Content Shorting Your Business? Julia McCoy Shares Data The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up.
You will learn whether shorter or longer content is better for your business’s success. We’ll also cover:
* Is short-form content shorting your business results?
* What is the difference between short-form and long-form content?
* How can we test different kinds of marketing to determine what works best for our business?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:59] What to do when marketing tactics don’t feel good.
[00:02:14] Julia McCoy is the founder of Content Hacker.
[00:03:13] Talking about Julia’s study
[00:06:20] Short-form content did very little besides views
[00:13:03] Sustainability through long-form content
[00:14:50] How many clients Julia gained through short-form content
[00:19:42] Is short-form content able to build trust?
[00:22:27] Feedback Julia’s received on the study
What are the Key Differences Between Short and Long Format Content? Here’s How to Find Out!
Julia McCoy is a content marketer with a seven-figure writing agency and over 40,000 content projects and a leading strategist for creating exceptional content and building a brand presence that lasts. . She used a year-long study to measure the effectiveness of short-format content compared to long-format content in her business by studying her own content and that of other businesses, and after the year-long study, she’s here to discuss the critical differences between short and long-form content.
“There’s a misnomer out there. A misrepresentation created by a lot of the influencers where it looks so easy. It looks so easy to get viral, to get views, to get likes, to get followers. But what does that really get you as a business owner that’s the missing message.”
Julia found that although short-form content got lots of views, it rarely led to increased sales or revenue. On the other hand, long-form content generated over 60 ideal customers and over $200,000 in sales.
After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data to back them up.
You will learn whether shorter or longer content is better for your business’s success. We’ll also cover:
* Is short-form content shorting your business results?
* What is the difference between short-form and long-form content?
* How can we test different kinds of marketing to determine what works best for our business?
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:00:59] What to do when marketing tactics don’t feel good.
[00:02:14] Julia McCoy is the founder of Content Hacker.
[00:03:13] Talking about Julia’s study
[00:06:20] Short-form content did very little besides views
[00:13:03] Sustainability through long-form content
[00:14:50] How many clients Julia gained through short-form content
[00:19:42] Is short-form content able to build trust?
[00:22:27] Feedback Julia’s received on the study
What are the Key Differences Between Short and Long Format Content? Here’s How to Find Out!
Julia McCoy is a content marketer with a seven-figure writing agency and over 40,000 content projects and a leading strategist for creating exceptional content and building a brand presence that lasts. . She used a year-long study to measure the effectiveness of short-format content compared to long-format content in her business by studying her own content and that of other businesses, and after the year-long study, she’s here to discuss the critical differences between short and long-form content.
“There’s a misnomer out there. A misrepresentation created by a lot of the influencers where it looks so easy. It looks so easy to get viral, to get views, to get likes, to get followers. But what does that really get you as a business owner that’s the missing message.”
Julia found that although short-form content got lots of views, it rarely led to increased sales or revenue. On the other hand, long-form content generated over 60 ideal customers and over $200,000 in sales.
27 min